Many people have found Internet auctions to be a great way to turn their spare time into thousands of dollars a month!

We recently came across the incredible story of a postman in Council Grove, Kansas. In his spare time, he was bringing in over a thousand dollars every month, simply through selling items through Internet auctions!

And the best part is, that guy is not the exception, he's the rule! If you really want to apply yourself in this direction, you could make far more money than he brings in!

For example, a couple we know of in Wyoming has been bringing in $600,000 . . . all through placing items for auction over the internet!

People who are discovering the tremendous potential of Internet auctions don't have to handle it like a full-time job in order to bring in the big money. In fact, many people are pulling in mega-bucks by simply doing it on a part-time basis. It could easily go from being a part-time hobby to part-time wealth!

The biggest success stories out there are people who have focused on a niche market, offering items for auction that directly appeal to a certain factor of the population that is greatly attracted to that specific type of prospect.

Picking the right niche market - like, for instance, offering an antique Etch-A-Sketch to collectors of antique toys - will bring you LOTS more money than if you were to offer it to a general audience.

The old toy will be worth more to that market - it'll be something special to them - and they'll be willing to pay much more for it than anyone else!

Right now, there are thousands of people all over the country - all over the WORLD - who are making excellent money on these Internet Auctions, and are doing it all on a part-time basis. And the same could be true for YOU!

There is such a community spirit over the Internet that, when you do something right, people are more than happy to make it known to the rest of the world. You sell one item and get one happy response, and you're on your way. The same is true of buying items and paying promptly. The seller actually posts a good response and that also reflects on your integrity.

One of the things that we find most fascinating is the virtual community concept that online folks follow.

Imagine, if you will, walking around a city and everyone has a sign on their head saying things like, “Makes good on his promises,” or “Once in awhile renigns, but he may be okay most of the time,” or “Don't trust this guy with large sums of money.” That's the kind of community this is. Just look around the message boards of the Internet auction sites - look for reports from both buyers and sellers who have used Internet auctions. This is how to make 99.9% sure your customers will pay for the products they're bidding on - before they even win your auction!

There are dozens and dozens of Internet Auction Sites out there, and many are not necessarily busy with the high traffic that sites like eBay get.

You could browse the “not-so-popular” auction sites and look for good gems! This is how to instantly know whether a product will sell for more than you're paying at auction!

People put good products up for sale on these sites, and you can pick up some items dirt cheap on these less popular auction sites! Buy items at a low, low price, then turn around and auction them on the higher traffic sites like eBay and sell them that way!

Because the traffic is so much better on these higher traffic sites, in many cases you can sell something that you picked up for dirt cheap on another auction site for a lot more money! Buy Low - Sell High!

The last few years the prices have really shot up on postage, paper, and magazine advertising, and the trend hasn't really flattened itself out yet. Think about this - that means that it's more costly than ever before to start a mail order business. Many people who could have easily started in mail order two or three years ago are having a difficult time with it now because the price rises have become so dramatic.

This adds even more excitement to the opportunity of an online business! Now, people are able to get on the Internet, create a website, and have a website that can virtually compete with websites created by multimillion dollar companies!

Why? Because the costs an Internet marketing campaign will incur will almost never come close to reaching the sky-high rates direct mail and mail order have been suffering from the last few years!

You could save tens of thousands of dollars a year in advertising expenses - THIS YEAR! Put more CASH in your pocket!

On the Internet...

- You don't have to spend millions.

- There's no envelopes.

- There's no printing.

- You don't have to pay a mail house to stuff everything together.

- There's no list rental.

All of these costs are eliminated! Even though all the costs are going up in regular mail order, people still have the opportunity to start a small or home-based business on the Internet without going into serious debt.

They can do it for $50-$60 per month and have a World Wide Website where they can market products to virtually any country in the world!

Here's the one thing you can do to instantly find out exactly who's visiting your site. (HINT: This has nothing to do with hit counters . . . ) One of the things we've seen that's very successful - even in the BBS business - is to make certain your website has a way for people who visit your site to either fill in a guest book or mailing list form or some kind of informational form that gets emailed to you.

These website guest books will collect mailing list information - names, e-mail addresses, perhaps normal mail addresses, phone numbers, etc. - which gives you the ability to send follow-up materials to anyone who visits your website!

By doing this, you'll be able to see exactly who's visiting your site . . . and you'll be able to build up your own mailing list . . . or e-mailing list, if you prefer . . . of qualified prospects to e-mail your offers to!

Many time, new marketers think, “Okay I need to look like a big corporation because people trust corporations.”

Is that true? NO! You want to have that personal relationship because people will send their money a lot more freely if they feel they know you and they have that bond. They want to do business with someone else and they like having that connection - if they feel they can contact you and you'll answer questions - that you empathize with them. They want to work with another living, breathing human being - not a cold corporation.

And that has been the key to our success. We don't hide behind our business. I put my face right up there and my reputation out there. People trust that! It gives me more credibility! It certainly brings in the sales, and you have the power to do that even more so on websites than you do in print advertising. BUILD TRUST! This is how to instantly become recognized as completely trustworthy on the Internet!

One of the guys who really started it all was the guy with the Site that had a joke every day. You would send him a dollar and I guess thousands and thousands of people sent him dollars in the mail.

He would send you a joke every day, and a lot of people had this at their office: sales people, accountants, anybody. When they opened their email they'd get a good laugh at least from one. And in there, he would sell advertising. He didn't even have any products. No shipping. No inventory. He just sold advertisements that would go in with the joke.

People would see the joke and they had the option to either just erase it, delete it, or a percentage of them would see what you were saying (a link) and they'd click on it. And they can track those click-throughs.

When they had proof of the click-throughs of thousands of people (the impressions on the ad) then of course more and more people wanted to buy an ad and his joke everyday.

This e-mail, as long as it contains something of value besides a sales pitch, is welcome in their mailbox.

Laughing all the way to the bank! How one man turned a simple joke into millions of dollars on the Internet! It's absolutely true.

What a great idea! That's the magical power of the Internet and, again, the computers are involved so they can keep track for you.

When you buy ads in magazines you've got to take some salesman's word and maybe if you're lucky, the magazine's audited by an outside girl to tell you exactly how many copies they've delivered.

But they can never tell you how many people will actually see your ad and respond to it. On the Internet, this type of advertising is quite often tracked by computers and can literally tell you: we delivered 33,000 impressions to your ad today.

There are actually people out there right now who are charging by the impression... and you could be doing the same thing!

The benefits of publishing your own newsletter on a website are tremendous!

Again, it develops that rapport. It builds on this on a weekly basis. It also has the power - the power to help you become and “instant expert” and double your profits! Do it all online . . . without talking to anyone!

Here’s the real power behind publishing a newsletter - It establishes YOU as an expert! You know all this stuff. Suddenly, I know all this stuff that I’m pulling together even though you’re getting it off of sources that someone else could. I’ve picked the right stories that you might be interested in and put it in a readable fashion and presented it to you.

And it adds value to what you’re offering on your website or by e-mail because you can always establish a price value for your newsletter. And I recommend you always put a subscription price!

Even though you’re giving it free, you let your customer (the person who visits your website) know that it has a value of $79.95 a year or $129.00 a year or what-not.

Here’s something that could bring thousands, maybe even millions of people to your website - but do it absolutely FREE of charge! It’s how to get your website listed in dozens of directories and books - FREE! The way to do that is to get your website listed in various books, manuals, and directories.

One of the things that we want to point out to people is, you can go out there and advertise your website in newspapers and in general publications, but you’re going to make a lot more money if you market your website to your market.

If you have a website with arts and crafts products, you’re going to make a ton more money if you advertise your website to the arts and crafts market.

And that’s the same with any type of website. As long as you market it to your particular market, you’re going to make a lot more money than going to a general market.

So when you’re looking at what books, directories, and manuals you want to have your Website listed in, look at what books, directories, and manuals your market is reading! It’s 100-times better than search engines!

I picked up a book the other day that was all about a certain type of collectible. In the very first chapter, the person writing the book listed 3 or 4 websites that dealt with the topic of that book. I looked up those websites, and the traffic on those websites was phenomenal! In asking these people how well they were doing financially, they were telling me they were making a ton of money and they were literally doing no advertising! All the advertising was free in some of these books, manuals, and directories.

So, if you can go out and find (whether it’s in your book store or self-published) books, manuals, directories, guides, whatever, reports even - and you contact them and say “Look, I’ve got a website that I think the readers of your publication would be interested in...” In many cases, what the author of that book or publication wants to do is get the hottest, most updated information they can in front of the people who are reading that book.

In many cases, they’ll go ahead and include your Website information absolutely free as a service to their readers!

We have a friend whose next door neighbor who told him his whole business is collecting old, antique fishing paraphernalia (lures, old rod and reels, and antique stuff related to fishing). He has his own website and he sells to collectors all around the country both with his Website and also with a little homemade catalog he did.

But he said he’s making a great living and all he does is deal in antique and old fishing paraphernalia My friend was just astounded! And I think he doesn’t want to go the general publications - he wants to be very specific when he promotes his site!

This is the power of a “niche.” Many people that are looking for a product or service to sell on the web or on the Internet, are not thinking small enough. Sometimes the secret to making a lot of money is to actually think as small as you possibly can. The fishing lure man is in a very specialized niche area.

You wouldn’t think a person could make money in that area . . . until just now . . . It just goes to show you.

And there are specific publications that he could get free write-ups in, where a percentage of their readers would be interested in that type of thing. Too many times when people think about getting rich with different products and services, they think in terms of “mass markets” instead of thinking in “niches.”

Part of the importance is trying to match your particular product or service with a very specific market for it. In today’s world, specialization seems to be the byword. It used to be you just looked for the lowest common denominator and tried to please everyone and do mass marketing of a generalized product. The big, big companies are hard to compete with (Wal-Mart and Microsoft).

Who’s going to compete with the guy who’s working out of his house selling very specialized things like these antique fishing lures? If you have a little niche, you can learn that whole niche, you can become known as “the guy or the woman who’s a specialist in that area”.

You really get to know the magazines, the mailing lists, you get a website that’s very special. You have a niche. And yes, niche marketing is a big thing these days. Instead of mass producing, mass marketing some generalized item, you can sell something that’s very, very specialized. It’s thinking small - it’s so small, it’s just a little slice of the whole market - but it’s enough to support you in style for the rest of your life! It’s a great concept to do “niche marketing!”

The big companies out there just don’t use free publicity ideas. We’ve been selling information on free publicity, and we’ve developed courses to teach other people how to use it. Paul Hartunian has traveled across the country telling people to get free publicity and free advertising. And yet, the big companies don’t seem to get the message. The small guys like us are using it with great effect. But Microsoft and Ford and IBM - they just spend and spend and spend.

So instead of trying to re-educate a big corporation, there’s a way to profit from what they’re going to do in spite of what we tell them. Cars.com is a national online newspaper. You’ll be able to go on and advertise your car or buy a car just like the classifieds in your newspaper but it’ll be on the Internet and it’s all cars. It’s a great idea! So to launch it, they’re going to spend a few bucks. They’ve budgeted 25 million dollars - just to launch the company! We have a friend who used to own an ad agency. He formed one at first just to get discounts on magazine ads. You see, if you have your own ad agency you get a discount when you buy an ad at a magazine. So he said, “You betcha,

I’ll do that!” The next thing you know he started doing a lot of stuff in the ad agency business. He wrote ads and became a list broker. So when he sees someone’s going to spend 25 million on advertising, he immediately wonders what his commission would have been if he were the ad man?

What would he get if they spent that on lists? Well, you’d get 20% or $5,000,000, if that was all on mailing lists. He’s also sold printing. What would 10% be? Well, 2.5 million if you’d spent all that on printing. On magazines, you get 15%, so he always thinks, “How can you make money off all these big, big dollars that are changing hands on advertising?” Well, the way to do it is to sell advertising on your Website. Now you have a Website, you have your products on there, but then how do you generate added revenue without added work?

Online advertising is incredible right now. It’s a “feeding frenzy!” It’s the one proven sustem you can use to make thousands of dollars a month on your website - and NEVER SELL a single product! There’s an advertising bureau that’s similar of like the direct marketing association - it’s called The Internet Advertising Bureau. And they estimated that $2 billion of ad revenues were generated for online advertising last year. So you can talk about all the products that are being sold - but advertising is generating billions and billions of dollars!

We have a friend and business associate who just set up a Site that’s about wine. He’s into fine wine - he lives right near the wine country. He likes to go to these wine tastings and visit Mandavi and Viavi and the famous wineries.

So, he’s set up a Site - it’s brand new, he’s still working on it - which will review wine. There are magazines and newsletters out already that do this and they sell a ton of advertising. So he’s setting up this Site - and it’s free. He’s not charging anything for it . . . just like the Internet, when it first started, was free. And then he’s going to go to the wineries and say, “Your wine has been reviewed on this Site.”

Once they see he’s for real, the same advertisers that are in the magazine will start wanting to place ads on his Website.

Most of these magazines, as you know, make all their money from the ads. They don’t make their money from subscribers. So he can skip that whole subscriber and printing thing and just go on the Internet and have an Internet review magazine.

You could do that with any kind of a product!

You write to all the other publications about food, about wine and travel, you get American Express (give them a free ad on your Site) to put an exchange ad on their Site, you could do it with airlines, you could do it with food.

And then there’s all the other magazines - you could get news releases in there. They seem to be pretty cooperative. They don’t feel you’re in competition with them. This is how you can live the life of a millionaire - get free products - and make a ton of money with your website!

There was a Site that actually sells wine that was written up in Money Magazine. And Money Magazine doesn’t feel any threat. They said, “Oh, this is one of the best Sites on the Internet!” They talked about Virtual Vineyards, and they got tons of publicity. Our friend talked to the guy at Virtual Vineyards and he said when that story came out they could barely keep up. Their Site was red hot for weeks after that story was in that magazine!

The publicity can drive people to your Site and then all the advertising brings in tons of revenue. And if you exchange ads, it’s a way that you can trade advertising for free with a huge and successful Website. Imagine if you traded an ad with Amazon.com (one of the most high traffic sites on the Internet)!

If you have a merchant account - or even if you don’t - here’s a great way to create an ongoing residual income for yourself. Here’s a powerful way to automatically make $5,000 a month on your website!

If you’ve got 100 people - 100 banners or however many you had on your Site - and you’re charging just a few dollars a month for that, you create a nice income for yourself just automatically every month charging them to leave that banner on your Site.

This way you know every month exactly how much money you’re going to make. For instance, if you did charge $50 a month and you gave your customer some prominent advertising space - rotating banners that rotated quite a bit - all you need is just 100 customers!

And every single month without doing anything at all you’d make $5,000 a month on your Website! That’s incredible! And again, it’s all pure profit too! Anyone can do this with little-to-know effort . . . why not YOU?

The ultimate product to sell is not a product at all! It’s a service that’s needed by every single business, every single entrepreneur, anyone anywhere all over the world that has something to sell. The #1 thing that they need is advertising! Unless they get their message out there to the people they’re trying to reach, they don’t have a business. They are dependant upon finding the right places where they can advertise.

Once you get one customer - that customer can pay you month after month, year after year. And a multiple of those customers can make you rich every single month without doing hardly anything at all. It’s the lazy way to Internet riches! It’s how to make money with NO product, NO shipping costs, and NO inventory!

And, if you’re constantly getting more and more people into your Site, there’s a good chance that you’ll be able to legitimately ask for more money every month as you get into this a year, two years, three years where your customer base is increasing. You have a legitimate right to ask them for more money each month. So you could literally be compounding your income every month, every year.

Want to turn your ads into sizzling cashgenerators? Want to know the 150-YEAR-OLD classified ad secret? It’s being as dramatic as you can, trying to really captivate people’s imaginations. That’s been the secret for the last 150 years with regular classified advertising!

It’s a dynamite idea! We have a friend who was telling me about an ad on the Internet (a banner) that he responded to. He’s looking for a foreign wife. He saw a banner that said, “Russian Women Love American Men.” That is such a dynamite banner for a single American guy who thinks he’s interested in women from another country.

It’s that whole process of asking a question, getting people really excited or getting them curious. And they say, “Wow, you know, Russian women love American Men?” Or “Stop Hair Loss?” or whatever - it’s something that a person then just wants to investigate. In mail order, in the classified ads, in the advertising you publish in mail order - you’re having to entice not only the curiosity but use such intense curiosity that the person is willing to either pick up a phone and dial a number or fill out a card or an order form and request more information and send it through the mail.

We’ve seen this concept of using headlines rather than a lot of the banners that have a lot of text on them and they look more like a small display ad rather than just a teaser classified type ad.

In fact, we’ve seen some people now that don’t use banners - they actually just put a headline right in the middle of all the rest of the text on someone’s Website. This is how to “trick” people into responding to your banner ad! More people buy from you with this simple secret!

Paying that directly in with this headline where you just have a couple of words with a question mark would make people look at an ad, or click on it even more, because it doesn’t look so much like a banner ad where there’s a lot of copy and they get to read them or download them then you say, “Now to get the whole package, here’s how to order.”

It doesn’t look so much like an advertisement - it looks more like a statement and like something that might pique people’s interest.

If you sell a book or manual, try putting the first chapter of that manual or the first chapter of that book on your Website.

C-Span, the cable Network that covers politics and a lot of non-fiction topics, has been doing this for a long time. In fact, they have “Book TV” every weekend on thousands or hundreds of cable channels around the country. We recently heard that many of their authors are selling all kinds of books because they get the 1st Chapter and then they say, “Go to Amazon.com or go to Barnes&Noble.com and you can buy the book.” I understand it’s working just like a Rolex. This is how you can get your book reviewed on cable television - FREE!

Now, if you have a manual you can do this. You can do it with a book. Let’s say you’re selling some CD-ROM or floppy disks and have all kinds of reports on it. Pick a few good reports! Put them up there!

If you’re selling that CD-ROM of 750 reports, you want to give away some of the BEST ones so they say, “Wow! If this report is so great - I’ve got to have the rest of them!”