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Money Miracles!
Money Miracles!
Money Miracles!
Table Of Contents
 

Introduction..........................................................................................................................................1

How To Turn Any Sales Letter Into A Power-Packed Sales Letter.......................................................2

How To Use The Power Of Fear To Get People To Buy Your Products And Services From Your Website! The More They’re Afraid, The More They’ll Buy!...................................................................3

How To Earn Steady Money All Year Long...........................................................................................4

How Contests Can Help You Build A Strong Mailing List......................................................................5

Build Your Website Empire - And Control All The Cash That Comes To You With This Simple Method!................................................................................................................................................6

How To INSTANTLY Send Your Best Prospects Offers That You Know They’ll Want To Spend Their Money On!............................................................................................................................................7

How To Instantly And Easily Find People Who Are Desperate To Let You Help Them Sell Their Expensive Items. When These High-Dollar Items Sell - You Can Get Rich Off The Huge Commission!.........................................................................................................................................8

How NAFTA Can Help You Make Thousands of Dollars!.......................................................................9

ALWAYS Carry A Note Pad With You — Because You Never Know When A Million-Dollar Idea
Will Hit You!........................................................................................................................................10

Supporters And Would-Be Attendants Get To Bid In The Comfort Of Their Own Home!.....................11

How To Use Opt-In Mailing Lists To Bring Even More People To Your Website!.................................12

One Great Sales Message Can Add Up To Thousands - Or Even MILLIONS - Of Sales!......................13

How You Could Make Up To A Million Dollars With Joint Ventures And Affiliate Programs!..............14

If You Have These Four Elements, It Could Be Simply A Matter Of Time Before You Find The
Success You Wish For!.......................................................................................................................15

Turning Worth Into Wealth On The Web!...........................................................................................16

Just Sit Back And Let The Report Do All The Work!...........................................................................17

How To Figure The Exact Worth Of Any Business!.............................................................................18

One Thing You Can Do To Your Website To Make Your Customers Feel Like You Know Them Personally. This Can Really Multiply Your Sales And Profits!.............................................................19

Proven Method Gets People To Pay You Tons Of Money To Advertise Your Own Website!...............20

NEVER WRITE A SINGLE WORD! How To Legally “Steal” Other People’s Words - Even Entire Sentences And Paragraphs - And Use Them To Make All The Money You Want!...............................21

How To Get Up To ONE MILLION PEOPLE On The Internet To Send You A Dollar Each!....................22

If They’ll Buy From Your Competitor, Chances Are They’ll Buy From YOU!........................................23

The Magic Of Making Huge Amounts Of Money Is Simple!.................................................................24

Your Key TO Success With Direct Mail Is -Your Mailing List...............................................................25

The Internet…A Niche Marketer's Dream Come True!........................................................................26

 
1
Introduction
Money Miracles!
 

We sincerely thank you for purchasing Money Miracles! Within this revolutionary eBook you’ll discover the most profitable secrets of millionaires… secrets you could use to make a fortune!

Are you aware that some people make money so quickly that it can only be described as a miracle?

I’m not talking about people that go to Vegas and win millions of dollars at the casinos. I’m not talking about the people that win the big millions from sweepstakes. I’m talking about ordinary men and women who have discovered a few basic secrets that have transformed their lives in almost no time flat!

It’s true! These are secrets that can only be described as Money Miracles!

The Bible is filled with stories of miracles where God came from heaven and touched people’s lives and people were instantly changed. Well, my friend, there are miracles nowadays too – financial miracles -- people who are able to transform their lives from poverty to riches. It can only be described as miraculous!

We have investigated and researched these people. We’ve gone around the globe, and we’ve discovered some amazing common denominators that these people have that other people don’t have. You will be shocked when you find out!

These are secret strategies you can use to instantly take you from where you are now to where you want to go, and where you truly deserve to go. Put these money miracles in this powerful electronic book in your life now and start getting everything that you truly want and deserve, starting now!

Read through the eBook carefully. Take notes. Highlight. Within lie the keys to a fortune – and they’re right here waiting for you to discover them!

 
2
How To Turn Any Sales Letter Into
A Power-Packed Sales Letter
 

One of the most common tactics marketers use to build powerful sales copy - sales letters in particular - is to actually write the letter and edit it down. This is how to turn any sales letter into a power-packed sales letter!

Typically, the marketer will sit down knowing how long he wants the sales letter to be - but he or she will write everything they can come up with in a sales letter form.

They’ll go through all the benefits they can come up with, describe every aspect of the offer, discuss bonuses, guarantees, everything - and all at length and very detailed.

Then they’ll go back through the sales letter and edit it. This way, they’re able to recognize the things that are most powerful in the sales letter, and they’re able to capitalize on them, while getting rid of dull or unexciting aspects of the sales letter.

For an eight page sales letter, you might write twelve pages, then cut out four pages, for example. The sales letter copy will be nice, neat, and the ideas will all be at their most effective. We do this, and we strongly recommend you do it, too!

 
'Success is counted sweetest
by those who never succeed.'
-Johann L. von Mosheim
'My crown is called content;
a crown it is that
seldom kings enjoy.'
-William Shakespeare
 
3
How To Use The Power Of Fear To
Get People To Buy Your Products And
Services From Your Website! The More
They’re Afraid, The More They’ll Buy!
 

One of the most powerful emotions you can instill in prospects who read your copy is FEAR!

Now when we talk about fear, we’re not talking about things like threatening safety or anything like that. Instead, the fear marketing inspires is used to threaten to take away something the prospect may want, or be very open to accepting.

Some good examples of fear tactics used in marketing are:

1. “We have to shorten our mailing list! If you don’t order, we may have to drop you from the list!”
This is used to instill fear that they’re going to lose their connection with getting products they want if they don’t order something from the current offer.

 
'Anyone who limits her
vision to memories of yesterday
is already dead.'
-Lily Langtry
'I like the dreams for
the future better than
the history of the past.'
-Thomas Jefferson
 

2. “Only a limited number of these will be produced. Order now to ensure that you get one of your own!”
This conveys the idea that there is a limited number of product, and if the potential customer doesn’t order immediately, they might miss out on getting one of their own.

These are a couple of good examples of fear tactics used in ad copy, no matter what medium. By using these sorts of messages in your copy is how to use the power of fear to get people to buy your products and services from your website!

The more you’re able to create a sense of fear in that prospect - a feeling of dread, that if they don’t do exactly what you say they’re not going to get that great product - The more urgent it will be to that prospect to buy what you have to offer.

So, when it comes to creating the sales copy for your website, consider using “fear copy” very seriously. The more they’re afraid, the more they’ll buy!

 
'Instead of comparing our lot
with that of those who are more
fortunate than we are, we should
compare it with the lot of
the great majority of our
fellow men. It then appears
that we are among
the privileged.'
-Helen Keller
'Every horse thinks his
own pack heaviest.'
-Thomas Fuller
 
4
How To Earn Steady
Money All Year Long
 

Always run some type of advertising that pulls in new customers and re-sells them. Think of your advertising message as a radar beam that sweeps your market for the target. The target is your best prospects and customers. You can earn steady money all year long by keeping your advertising message out there all the time working for you. Just develop a simple marketing plan that attracts new customers and re-sells them additional products and services. You can do this by following many of the other secrets in this manual.

 
'Jealousy, that dragon
which slays lover under the
pretense of keeping it alive.'
-Havelock Ellis
'Envy and fear are the only
passions to which no
pleasure is attached.'
-John Churton Collins
 
5
How Contests Can Help You
Build A Strong Mailing List
 

Other than the money, the other way you’ll benefit from this is with your mailing list.

People who sign up for this contest are giving you all the information you want. It’s going to be very smart for you to not only just collect the e-mail, but to collect their names and their addresses, maybe ask them if they like to receive other information on the types of products and services that you offer.

You could even have a quick questionnaire about different products where they can check the boxes for the type of products they like to receive information on.

Now you’ve got an extremely valuable mailing list that you can either rent or actually charge other people to advertise to. There are many things you can do with an e-mail list. You can mail a “... thanks for entering our contest, we will have the winner announced on our web site soon. Please check back. Also visit our main web site for more money making information, or more information on this topic, or that topic ...” or whatever your web site is about.

There are many things you can do with a mailing list. It is one of the most valuable assets you can have.

 
'Envy is a kind of praise.'
-John Gray
'The entire population of
the universe, with one
trifling exception, is
composed of others.'
-John Andrew Holmes
 
6
Build Your Website Empire - And Control
All The Cash That Comes To You With
This Simple Method!
 

We believe that the best content for you to have is something that you have written yourself, something you’ve created. That’s how you build your website empire - and control all the cash that comes to you . . . all through this simple method!

You become an expert when you self-publish. We publish our own materials and we develop and build relationships with our customers because they perceive us differently. Instead of you having to go out and try to get people to do business with you, people actually read your materials and then, if you do your job right, they come to you instead.

You’re bringing people to you - your informational products give you what we call “positioning power.” You become the expert. You make people want to come to your website. They want to see what new material you have to offer. They read one of your manuals, newsletters, reports, guides, or whatever product that you develop and it’s a way of qualifying people. The people who read that then are qualified - and they want more. You’ve established yourself as an expert for them.

 
'A man wrapped up
in himself makes a
very small bundle.'
-Benjamin Franklin
'It’s not that “today is the
first day of the rest of my life,”
but that now is all
there is of my life.'
-Hugh Prather
 

There are many different informational products that you can develop, and the profits can be huge because the perceived value is so incredibly high. We remember the case of Joe Carbo, a man who wrote The Lazy Man’s Way To Riches. He sold 10 million dollars worth of books at $10.00 apiece. Right in his ad, he said in the opening two or three paragraphs, “Hey, this book only cost me fifty cents, but you’re going to pay $10.00 for it. Here’s why . . .” The rest of his ad proceeded to show that the book (yes it may have only cost him fifty cents to print it) was well, worth the ten dollar asking price.

It’s the same way with all information, and informational products. The price that you pay to publish or print that book, or manual, or report, or whatever is nothing compared to what it can ultimately do for your buyer. You’re really helping people by giving them value. You can do all kinds of things to give people what they really want and value the most. Plus, you can help yourself! If you’re selling the kind of products that you have an interest in - if you’re publishing material that’s based on things that interest you, things that you love doing - then it can really be a great lifestyle.

If you publish materials on things that you want to know more about, you can actually write while you’re researching. While you are doing your research on subjects that you want to know more about, you can actually write and sell that material. So, you are earning while you are learning!

 
'When a person is down
in the world, an ounce
of helpis better than a
pound of preaching.'
-Edward Bulwer
'An unshared life is not
living. He who shares
does not lessen, but
greatens, his life.'
-Stephen S. Wise
 

The secret to publishing or producing your own self-published materials is just to do a little bit every single day. One of the successful authors that we know, Dan Kennedy, publishes many products every year. People are always coming up to him and saying “Hey, Dan, what’s the secret of your success?” He’s been doing it for enough years now where he’s pretty good at it, but the truth is he forces himself to sit down and create material every day for at least 45 minutes to as much as 90 minutes a day. First thing in the morning, no matter where he is, seven days a week, whether he’s home or on vacation - He forces himself to do it. That’s what you have to do! If you just do a little bit, in a short period of time, it can really add up. Just a page a day, that’s 365 pages a year.

You can also re-circulate and reuse all of your material repeatedly. That’s right - you can recycle your informational products! This is a dirty little secret that all self-publishers know. We all find ways to use little bits and pieces of stuff we wrote five or ten years ago and putting it into materials that we’re developing today. Instead of writing, you’re simply rewriting -You’re stealing a paragraph here and a paragraph there, a page here and a page there. You are reworking all this material so you’re selling the same old stuff, but it’s reworked in new ways.

As long as the material is good material your customers get a tremendous value. Then, on every other page, you’re advertising your website. It’s a great way to get free advertising! You’re selling your informational products and then the people are automatically driven to your website because they like what you’ve done.

 
'You cannot always have
happiness, but you can
always give happiness.'
-Anon.
'We cannot hold a torch to light another’s path without brightening our own.'
-Ben Sweetland
 
7
How To INSTANTLY Send Your Best
Prospects Offers That You Know They’ll
Want To Spend Their Money On!
 

Another strong idea you can use to help build your business is creating e-mailing lists.

Every time you conduct an auction on an Internet auction site, you can call up a list of all the people who bid throughout the auction. It will typically have the person’s e-mail address and name. THIS IS VERY VALUABLE INFORMATION!

Why? If you’re doing like we’ve said, and offering products that are strongly related to one another, you have just found a group of very, very good prospects to make offers to in the future!

These people found the product you put up for auction enticing enough to bid on. They just didn’t win for whatever reason, be it money or whatever. By getting their e-mail addresses, you’re able to e-mail them a message station “Sorry you didn’t win the auction, but thanks for taking part,” and then you could either give them an offer for a related product or service, or perhaps a link to a website you have where you sell related products and services!

These people have already shown their interest in the types of products you offer - they are the people most likely to become your customers - by following up with such an e-mail after one of your auctions, you will be able to INSTANTLY send your best prospects offers that you know they’ll want to spend their money on!

 
'There is no exercise better
for the heart than reaching
down and lifting people up.'
-John Andrew Holmes
'Happiness. . .consist
in giving, and in
serving others.'
-Henry Drummond
 
8
How To Instantly And Easily Find People
Who Are Desperate To Let You Help Them Sell
Their Expensive Items. When These High-Dollar
Items Sell - You Can Get Rich Off The Huge Commission!
 

Collectively across the country, there are hundreds of other people out there that are faced with the same situation. They try to sell something that is very expensive - it might be a house, real estate, a nice automobile, or a boat.

Let’s say they’re running ads in different publications like the Rob Report - that’s a good example, although there are plenty of other magazines and newspapers out there that sell expensive things too.

You go back through the old issues and you contact these people. You just ask them, “Have you sold your merchandise?” Many times, you’re going to find that the answer is no. They didn’t sell it, because those magazine ads are so expensive. If they would have had thousands and thousands of dollars to invest in those magazine ads, they would have sold it. Now they’re ready to sell it for an even lower price.

Now you can get in there and earn tremendous profits by selling those items! This is a way for you to find those items and get them with no out of pocket cash - now you’re just brokering.

You’ll earn a nice commission by selling them on the Internet Auctions and even developing a web site with a whole bunch of these different expensive products. This is how to instantly and easily find people who are desperate to let you help them sell their expensive items. And when these high-dollar items sell - you could get rich off the huge commission!

 
'Goodwill to others. . .helps build you up. It is good for your body. It makes your blood purer, your muscles stronger, and your whole form more symmetrical in shape.
It is the real elixir of life.'
-Prentice Mulford
 
9
How NAFTA Can Help You Make
Thousands of Dollars!
 

Southern California is close to Mexico, as are people who live in New Mexico, and Arizona, and Texas. There are so many great products there that people in these regions can now, thanks to the North American Free Trade Agreement (NAFTA), go into Mexico and bring out these great products.

You can set up a great web site that will make you all kinds of money from this type of Mexican art and handcrafts. This is definitely something to consider.

Also, Native American artifacts and crafts are so big now. So if you live in the Southwest, New Mexico, Arizona, North, or South Dakota, or anywhere there are Native Americans, you can go and start making deals with some of the craftspeople. You could set up a dynamite web site to sell these types of regional items that are in demand across the whole country!

Now we live in the middle of nowhere - Kansas, and rural Kansas at that. But when people think of Kansas, many think of the Wizard of Oz. Someone could set up a great site with Wizard of Oz memorabilia.

There are also many Mennonites and Amish people in Kansas. They have all kinds of crafts, and quilts, and other interesting things. You could probably strike a deal with these types of people. Also in Pennsylvania and some of the New England states, there are also Amish people. In Pennsylvania and some of the New England states.

 
'The entire sum of existence
is the magic of being needed
by just one person.'
-Vi Putnam
'I demolish my bridges behind me. . .
then there is no choice but forward.'
-Firdtjof Nansen
 

Let’s look at another example. Minnesota is big into winter sports including hunting, fishing, and ice fishing. We’ve done that a couple of times. It’s not that fun because you are sitting out there, below zero, in a little hut the size of an outhouse dropping your line down into the ice that you dug three or four feet deep. But there are people interested in that type of activity.

Minnesota is also noted for its wild honey and wild rice, much of it cultivated, again, by the Native Americans. That could be a great regional item.

The South is rich in so many things. There’s the heritage of our southern states, including of course the very popular memorabilia and collectible items from the Civil War. That’s another thought.

If you’re in New England of course, there is so much rich tradition with the founding of America, the Colonies, and all sorts of interesting things from maple syrup from Vermont to all sorts of unique products.

 
'Laugh, and the world
laughs with you; weep
and you weep alone.'
-Ella Wheeler Wilcox
'Believe, when you are
most unhappy, that there is
something for you to do in
the world. So long as you
can sweeten another’s
pain, life is not in vain.'
-Helen Keller
 
10
ALWAYS Carry A Note Pad
With You — Because You Never Know
When A Million-Dollar Idea Will Hit You!
 

Ideas will hit you at times that seem very odd, and they usually hit when you’re involved in something totally unrelated in the business.

Sometimes it happens while people work on a hobby. Sometimes it happens to people when they’re working at their full time jobs. Sometimes it happens to people in the shower.

Some of our own best ideas come to us when we’re working on a totally different project. Sometimes we get our best ideas when we’re faced with deadlines.

Ideas will come to you any time, and not always at the times you expect them to. It’s always a good idea to carry around a legal pad with you, because you really never know when ideas are going to strike.

Get excited about ideas! Learn every great fortune begins with ideas!

 
'Success produces success,
just as money produces money.'
-Nicolas de Chamfort
'Once you begin to believe
there is help “out there,”
you will know it to be true.'
-Saint Bartholomew
 
11
Supporters And Would-Be Attendants Get
To Bid In The Comfort Of
Their Own Home!
 

Next you tell the local supporters of your local charity how to bid on-line. You show them how to get on eBay, for example, if that’s the auction you’ve chosen to post this charity auction on. You tell them to search for the key word, which of course, would be the name of the charity. Now they’ll bring up a list of all the items that are in that charity auction.

This makes it convenient for local supporters because they can sit at home in the evening and bid. They don’t have to give up a night to go to the charity auction and actually be there to place bids. And, it attracts national bidders because they see that it’s a charity and there’s no reserve.

People that are looking for antique baby carriages, to keep with that same example, could be looking through the auction site for them and up a message or page that says “Charity Auction” - and there’s no reserve. In their minds, this plants the idea they’re going to get it pretty cheap. They can probably bid less than they normally would, but it still would bid that item up higher than it might in a local auction.

This is your selling point to the local charity - “I’m going to get you a lot more bidders. I’m going to have the items bid up a lot higher and get you some more money for your charity auction, for less trouble. You don’t even have to take an evening away to come in and host this whole thing, and actually raise more money for the charity.” And all you want is a small percentage.

 
'Exuberance is beauty.'
-William Blake
'A man can be short and dumpy
and getting bald
but if he has fire, women
will like him.'
-Mae West
 
12
How To Use Opt-In Mailing Lists To
Bring Even More People To Your Website!
 

One other way to promote a website would be to buy opt-in mailing lists. These are becoming more and more available. They’re made up of people who have said that they don’t mind receiving commercial e-mail.

Send e-mails to these people telling them they’re pre-approved to get membership into your website. Here’s what you do . . .

You can actually have a website set up so that it requires a name, ID, and a password. Set up your site so that the information you’ve got asks for an ID and a password. Then, send to these opt-in e-mail lists saying they’ve been pre-approved. You need this password.

Better yet, we normally charge people $50 for this information, but I’m giving you the password free because you’ve been pre-approved. This is how you could use opt-in mailing lists to bring even more people to your website!

 
'All we need to make us really
happy is something to be
enthusiastic about.'
-Charles Kingsley
'Only passions, great
passions, can elevate the
soul to great things.'
-Denis Diderot
 
13
One Great Sales Message Can Add Up To
Thousands — Or Even MILLIONS —
Of Sales!
 

Good mail-order advertising copy can make you RICH! Why? Because mail-order advertising copy is nothing more than a successful sales ad that is multiplied by the printing press to bring in more money from more prospects!
If you are running an ad in a magazine that’s going out to a million people, and you have honed and perfected that sales message, then that one sales message is appearing before a million people.

Through the multiplication process you’re able to get your message out to many more people, which helps to give you more leverage. You’re still able to reach them one-on-one, though, because the copy should be written one-to-one.

Our company has mailed several million pieces in a year. That means that several million people received sales messages from us. You can do this too!

 
'Flaming enthusiasm,
backed up by horse sense
and persistence, is the
quality that most
frequently makes for success.'
-Dale Carnegie
'We can accomplish almost
anything within our ability
if we but think that we can!'
-George Matthew Adams
 
14
How You Could Make Up To A Million Dollars With
Joint Ventures And Affiliate Programs!
 

The way we look at affiliate programs is very positive, and we’re sure they are great if you get hundreds and thousands of different sites to promote what you have, but we’re going to take a little bit different path here. We’re going to talk about using a little time and effort to get the very best web sites to sell your products and services. That means you have to spend some time finding out where the action is.

There are so many web sites today... We’re not even interested in joint marketing with a web site that gets two visits every week. Or five a month. We’re dealing with about fifty different individuals who are selling our products on the Internet, and on their web sites. But we have noticed in the past few months that only three of them are really sending any orders.

It’s the 80/20 rule. The 80/20 rules says you get 80% of your business from 20% of your customers.

Well, we’ve found the 80/20 rule really is a 5/95 rule and that is - 5% of your customers yield about 95% of your business in repeat orders and constant business. So what we think you should do is isolate a few dozen super web sites who sell items that are similar, but not identical, of course, to what you have.

Really go after these people. You want them to recommend your product, and you’ll pay them a nice commission of forty, or fifty, or even sixty percent. Go after some of the heavy hitters.

You need to give them a very, very good commission because, if they like your product, they will promote it. You want them to be well compensated. If you are selling information like so many of us are, you’ve got big enough mark ups to give the fifty and sixty percent.

 
'Grant that we may not
so much seek to be understood
as to understand.'
-Saint Francis of Assisi
'Pray not for lighter burdens,
but for stronger backs.'
-Theodore Roosevelt
 
15
If You Have These Four Elements, It Could
Be Simply A Matter Of Time Before You
Find The Success You Wish For!
 

You need these 3 elements:

  1. Forward motion
  2. A defined goal
  3. The right application

Now add a fourth element, persistence, and you’ve got a winning combination that can make you millions and millions of dollars! If you will just do these things you can raise yourself up from a failure to a huge success!
Persistence is the embodiment of desire, self-reliance, organized planning, courage, will power, cooperation, dedication, and habit. You can teach yourself to be persistent.

Maybe you have been a quitter in the past. You may have left a trail of half-finished projects behind you. Do not worry about it now. Many of us have been “in the same boat.” Remember, it is what you do about it now that counts. So, what are YOU going to do?

If you refuse to be beat and continue to keep moving forward in the right direction with the right application, nothing is going to beat you. You will be successful. This is how to attract good luck to you like steel is attracted to a magnet!

Luck is when opportunity meets preparation. You prepare yourself by doing the three things mentioned above. Refuse to quit! Keep going!

 
'Energy and persistence
conquer all things.'
-Benjamin Franklin
'The only thing that keeps
a man going is energy. And what is
energy but liking life?'
-Louis Auchincloss
 
16
Turning Worth Into
Wealth On The Web!
 

I’ve titled this article “Turning Worth Into Wealth On The Web.” If you have a web site - and you surely should - there are two methods you should use to drive people to your site.

1. You should be promoting your product or service offline.
You could do it in print, or maybe even on radio and TV (which are getting cheaper) to drive people directly to your site

2. You should be promoting your product or service online.
This can be done many different ways - free publicity (perhaps an e-zine), advertising - basically doing everything you can (including using search engines) to get people to visit your site.

The key to achieving success is to use key words in your ads, links, and search engine submission. There are so many choices on the web today and so much noise out there that you haven’t got a chance unless you can stand out from the crowd. Your ads, free publicity, and essentially everything you run has to have a USP - A Unique Selling Position to get attention for you!

 
'The will to conquer is the first
condition of victory.'
-Marshal Ferdinand Foch
'Enthusiasm can only be
aroused by two things;
first, an ideal which takes
the imagination by storm,
and second, a definite, intelligible
plan for carrying that
ideal into practice.'
-Arnold Toynbee
 

In direct response marketing we say that we have to stop a reader in his or her tracks and make them look at our ad or message. This is also absolutely true on the Internet! You’ve got to grab those eyeballs and stop them from clicking through!

You do this by offering a big, big benefit. You might use a gimmick headline as long as it can tie into what you’re selling. You could ask a provocative question. Just be careful with any gimmick words and phrases - sometimes they can backfire on you.

We knew a man involved in regular mail order many years ago that was putting the word “sex” in large type in his ad. That didn’t work very well though, because he followed that by saying, “Now that I’ve got your attention, I wan to sell you gold and silver.” People resented it!

On the other hand, we knew another fellow who was publishing a gold and silver newsletter and was thinking about using “sex” in the headline. We told him, “That won’t work!” Still, he went out, got a photographer and a pretty model in a bathing suit, and had her surrounded by gold bullion and silver coins... and that did work! This points out that sometimes there are different ways to go.

The best way to go, though, is to use some key words that really grab attention. If you have a home business offer, you could possibly say, “Here’s how to make $370.00 a day at home!” If you were selling male potency pills, such as the new herbal pills, you might want to say, “Works better than Viagra... and it’s safe!”

 
'No one knows what he
can to do until he tries.'
-Publilius Syrus
'After a battle is over
people talk a lot about how
decisions were methodically
reached, but actually
there’s always a hell of
a lot of groping around.'
-Admiral Frank Jack Fletcher
 

On our Internet Auction course we worked on a while ago, a great stopper would be “Make up to $600,000 a year, at home, with Internet auctions.” We do know of a couple in a small town in Wyoming that really is making $600,000 a year in Internet auctions.

I could go on and on, but I hope you get the idea. You must rise above the highs. You must get above the noise to grab attention!

Now I want to share a few things that are very interesting and very, very powerful. These are things I just learned about in the past week or so. Let’s talk about search engines.

With millions of web sites out there, and tens of thousands more coming online every single day, it is becoming more and more difficult to get in front of the pack... or even to be in the top 50 searches under any category.
Some time ago I opened an Internet search engine and typed in the words “making money at home”... and there were over 3,000 hits!

 
'Do not wait for ideal
circumstances, nor the
best opportunities; they
will never come.'
-Brendan Francis
'If you wait for inspiration you’ll be standing on the corner after the parade is
a mile down the street.'
-Ben Nicholas
 

If you submitted something on home business, within a week or so you might be number 1,012 - and that’s not good! Yes, you can submit to the leading search engines, but don’t rely too heavily on this.

Here is an interesting new twist that you may be able to use to really get rich on the web. There are several leading site search engines that are accepting key words and key phrases on a “pay per hit” basis, the biggest of which is goto.com. This is one of the six most powerful search engines on the Internet. There are several others.

The key here is to give them a word or a phrase that you would like to be put under a specific category, and to tell them exactly what you’ll pay per hit. In other words, for everyone they send to you (which they keep track of, by the way,) how much will you pay?

You can bid as low as one cent, or you can bid $1.00, or even up to $5.00. There are some people paying $5.00 for specific phrases to be on this site. Now, I realize you probably can’t afford to pay that much, but you could pay a penny, a dime, or maybe a quarter.

You could pick something other than “home business” - “kitchen table business” for example. Or you might use “kitchen table money maker.” No one else is using that, and even though it’s not the first word they’ll see under “home business,” or “making money at home,” maybe you’ll be in the top 50!

 
'Imagination has always
had powers of resurrection that
no science can match.'
-Ingrid Bengis
'Leaders are visionaries with
a poorly developed sense of fear and no concept of the odds against them. They
make the impossible happen.'
-Dr. Robert Jarvik
 

I’m just using these as examples. You might submit a bid stating that you’ll pay fifteen cents for every one they send you. If you have that, and you’ve gotten them to agree, it would probably be a good deal if you were selling a course for $100.00 or more. Even if you only sold one out of every hundred people that came through (and that’s what you might sell...one out of a hundred, only), you could pay fifteen cents to get a hundred dollars or $99.50!

Now, I am going to give you a list of these search engines that will let you pay them per click through - or in other words, to send people to your site. Goto.com is the biggest so far. Now, here are some of the others:

www.goto.com
www.rocketlinks.com
www.kanoodle.com
www.findwhat.com
www.simplesearch.com
www.onesearch.com.

You can submit one or more key words to them ...you can send a dozen if you want, and you could say, “I will pay five cents for every one you send to me that clicks on this word.” Or ten cents, or fifteen cents, or twenty cents, or whatever you want! I think it is a very interesting proposition. It will not work for everyone, but for some people it might be a real big winner!

 
'Imitation is a necessity
of human nature.'
-Oliver Wendell Holmes, Jr.
'People never improve unless they
look to some standard
or example higher and
better than themselves.'
-Tyron Edwards
 

Personally, I like the idea. I like the idea of paying for other prospects, because if I figure all the time and energy I spend on working up search engine information and fiddling with that, then leaving it up to a great deal of chance, I’d like to pay for position because you know exactly what position you’re going to get and what a lead is going to cost you.

We were evaluating a product recently, and we looked at goto.com and saw what we would have to pay. In that category the top lead price being paid for the number one position was twenty-five cents. All I had to do was sit down and figure out if I could afford a twenty-five cent lead cost. Or could I perhaps have been able to afford a twenty-six cent lead cost?

Yes, it would make really good sense to pay twenty-six cents for a lead! I knew then that if I decided on that product for twenty-six cents a lead I could be in the number one position on that search engine. That makes it possible for me to evaluate a situation and proceed if it makes dollar and cent sense for me... so I like it!

 
'When you cannot make up your
mind between two evenly balanced
courses of action, choose the bolder.'
-W.J. Slim
'Of two evils, choose the less.'
-Anon.
 

I would recommend you really watch your budget, because some people have more money to spend than others. The beauty of this system is the fact that you’re not going to pay anything if it doesn’t work, and the tract leads to you, which is always a good situation. You’re not paying unless there is a result!

The only down-side is the fact that you have to make sure when you get leads you are converting the right percentage of them to sales.

Of course, the bottom line comes down to the fact that without leads you make no sales, so you have to weigh that out. Just remember that you are exposing yourself to potential expense to be in that top listing.

If you’ve got the money this is a great idea. If you don’t have a lot of money to risk, you want to very closely watch the reporting on how large a bill you are racking up and what result it is getting you. But it is worth testing!

I think it may be important for you not to pursue the most hits, because if you’re paying a quarter and you get a thousand hits, you’ll owe them $250.00. You have to put the money up with a credit card, such as $100.00 in advance, or put your card number up where they can start banging away at it.

 
'Without heroes, we are all
plain people, and don’t
know how far we can go.'
-Bernard Malamud
'We are made kind
by being kind.'
-Eric Hoffer
 

The key here is if you use this interesting and potentially profitable system, you want to have less hits - but you want them to be very specific. Words like “home business” are not necessarily even good, because they’re too broad. “Selling information at home” would be more specific and give you a chance, to get less hits than “home business,” but then you pay less for the hits and per