According to some experts who have been studying American society, Americans have fallen into a new trend - a trend that’s being called “cocooning.”

The term “cocooning” refers to the process a caterpillar goes through before it becomes a butterfly or moth - of isolating itself within a hard shell, protecting itself from the world.

That’s the attitude people are developing these days. They want to stay home where it’s safe and warm, and if they do venture out into the cold world they want to drive some four-wheel-drive urban-assault vehicle around.

It’s the “cocooning” of America - use this American mega-trend to get rich on the Internet - right now!

The ability to buy and sell products over the Internet has both helped this trend and enjoyed more success because of it.

The bottom line - it’s safer, easier, and just a lot more convenient than driving all over town to buy something. Therefore, people are very inclined to buying what they want this way!

So . . . if you’re able to offer people what they’re wanting over the Internet, you could very well get rich . . . and as the cocooning trend continues, the more money you’ll stand to make!

Now most people who spend money on the Internet are not computer geeks. They don’t care about the technology, they don’t know how their computer works, and they don’t know how the Internet works any more than they understand the technology of their refrigerator or their telephone or their TV or their car.

They don’t look under the hood; they just hop in and drive. All they want is the result! They want to save time, save money, save effort, and get it done now so they have time to tuck their kids in or watch their television show and get some living out of their life.

What we suggest you do on the Internet is, number 1, make it easy for people to shop, so they can just click with their mouse to buy something. We also suggest you offer something free on your site which gets people to visit in the first place.

This story is so AMAZING . . .

The woman who was the head-honcho of E-Bay went from a person who has spent about a hundred thousand of her own money and was almost broke, to a person who now owns the company (an Auction Site on the Internet) that has given her a paper worth in stocks and that type of thing of about 3.5 billion dollars.

So she’s gone from just about broke to being a billionaire in less than one year! From Broke to Billions! This is how an ordinary woman used the Internet to go from almost broke to a net worth of $3.5 BILLION in one single year! And the same could happen for YOU!

Something that we do to make sure that people continuously read that newsletter and also make it back to our website, is that every single issue every week we have a contest. They’re not randomly chosen in this contest. The way they become eligible for our prizes, which in some cases are products or reports or advertising on our Site, is they have to go to our website and find a certain phrase in the website. And then they have to come back, contact us and say, “Hey, I’m the first person to find that phrase on the website.”

So now we’re forcing the people who read the newsletter to not only read it but to get back to the website, search through all the pages and while they’re there maybe purchase some products. You’re getting them involved then. Time = Money! How to get people to actively go through your entire website and compel them to buy more of your products!

Yes, you’re getting them involved, plus you’re building that goodwill because some of these people sign up for 5 or 10 newsletters and it comes in their e-mail box and sometimes all this information’s kind of overwhelming. But from our response we found that when people get our e-mail (our newsletter) and they know we have the contest in there, they immediately open it up, they search in there through all the information to find the contest information and they’re going back to our Website and rooting around for that phrase so they can win.

Every year the cost of running an ad in the super-bowl goes up . . . We do nothing at all, you and me - just sit around and do nothing and the Internet traffic is still exploding at a monumental rate every single day.

And so that increases traffic to the entire Internet and the more traffic that’s on there - it’s just like more viewers on TV - you can charge more. The $2 billion in ad revenues is just a drop in the bucket. It’s like the 50's on TV they charged nothing for their commercials. Now, can you imagine what it costs to run an ad in the super-bowl!

This is the Internet’s HOTTEST Trend!

It’s not going to ever go down - it’s just going to constantly go up, up, up as more and more people connect and the Internet grows. If you get set up now, then all those price increases will all benefit you. You won’t miss them. This is how you can profit! (Others are setting themselves up to make BILLIONS of dollars with this simple trick!)

This is a non-traditional advertising method that can often be absolutely FREE! It requires just a little bit of your time. If you’re working with an Internet service provider, such as our own company that charges you a little bit of something to do a little design work (it might cost you 10 bucks now and then to have this idea of mine implemented once or twice a month), it’s dirt cheap.

We spend a little bit of time, it’s very targeted and powerful! Exchange links or banner ads. Let’s look at links first, with other Websites. This will draw people to your Site.

When you’re out browsing the Web, look for Sites that are similar to (but not directly competitive with) your Website. Just e-mail the Webmaster of that Site and, almost every one of these Sites that you know of - any good Websites have got a place where you can leave some e-mail and offer to exchange a link to their Site with your Site. These people are ready, willing, and able to help you make more money with your website!

Essentially, all you have to do to get them to do this is get their Web address (you already have that because you just visited their Site - it’s showing right in your Web browser) and give them, in your e-mail, your Website’s Web address and a brief one sentence description of what your Website is.

They’ve got visitors that see this link and click on it and it takes them directly to your Website. In return, you put these links together on a single page of “here are important links you need to know” that you can just have updated once or twice a month on your Website that take people back to them.

Current research shows that almost 70% of people who find a Website don’t even find them through search engines, as powerful and useful as those are. They find them through links through other Websites.

So this could be a really powerful addition to your arsenal!

Many people have found Internet auctions to be a great way to turn their spare time into thousands of dollars a month!

We recently came across the incredible story of a postman in Council Grove, Kansas. In his spare time, he was bringing in over a thousand dollars every month, simply through selling items through Internet auctions!

And the best part is, that guy is not the exception, he’s the rule! If you really want to apply yourself in this direction, you could make far more money than he brings in!

For example, a couple we know of in Wyoming has been bringing in $600,000 . . . all through placing items for auction over the Internet!

People who are discovering the tremendous potential of Internet auctions don’t have to handle it like a full-time job in order to bring in the big money. In fact, many people are pulling in mega-bucks by simply doing it on a part-time basis. It could easily go from being a part-time hobby to part-time wealth!

The biggest success stories out there are people who have focused on a niche market, offering items for auction that directly appeal to a certain factor of the population that is greatly attracted to that specific type of prospect. Picking the right niche market - like, for instance, offering an antique Etch-A-Sketch to collectors of antique toys - will bring you LOTS more money than if you were to offer it to a general audience. The old toy will be worth more to that market - it’ll be something special to them - and they’ll be willing to pay much more for it than anyone else!

Right now, there are thousands of people all over the country - all over the WORLD - who are making excellent money on these Internet Auctions, and are doing it all on a part-time basis. And the same could be true for YOU!

There are dozens and dozens of Internet Auction Sites out there, and many are not necessarily busy with the high traffic that sites like eBay get.

You could browse the “not-so-popular” auction sites and look for good gems! This is how to instantly know whether a product will sell for more than you’re paying at auction! People put good products up for sale on these sites, and you can pick up some items dirt-cheap on these less popular auction sites!

Buy items at a low, low price, then turn around and auction them on the higher traffic sites like eBay and sell them that way! Because the traffic is so much better on these higher traffic sites, in many cases you can sell something that you picked up for dirt-cheap on another auction site for a lot more money! Buy Low - Sell High!

When an Internet auction is over, you can look and see everyone who bid on anything you put up on eBay or any of the Internet auction sites! You can see who bid what and when. Through one more step, usually, you can find out what their e-mail addresses are. That is a valuable list!

If somebody bid on something that was for sale and you have lots of other related products that you could offer them, you can click on every one of those email addresses, send e-mail to them, and say, “I’m sorry that you didn’t make the bid. Just in case you missed it, here’s a Web Site that might be interesting to you and here’s a particular product that you might be interested in buying.”

Again, you can even do this if you set a reserve price that you only want a certain amount of money and only five people bid, but nobody reached that amount. You can go back and get their e-mail addresses and you can say to them, “I’m sorry that you weren’t able to reach that amount, however, I have this other item that you might be interested in.”

There are facilities on these auction houses on the Internet where you can really put a great deal of information about yourself, your business, or whatever you want to say in a personalized page. On eBay if you see the “ME” written next to somebody’s name or a user ID link, click on that. It’s interesting because you can find out a lot more about who you’re buying things from or, in fact, who you’re selling things to and what their business is.

That’s something that you can exploit. You can use that in a totally acceptable way, making use of what you have and leveraging your resources in order to tell people that you are out here. Not only do you have this for sale, but you have this whole broad range of other related products for sale. You could end up selling more than one product in a setting - and all you have to do is sell two to double the money you make! This is how you could instantly make twice as much money - or more - from every person who bids on your auctions! And it really works!

Collectively across the country, there are hundreds of other people out there that are faced with the same situation. They try to sell something that is very expensive - it might be a house, real estate, a nice automobile, or a boat.

Let’s say They’re running ads in different publications like the Rob Report - that’s a good example, although there are plenty of other magazines and newspapers out there that sell expensive things too.

You go back through the old issues and you contact these people. You just ask them, “Have you sold your merchandise?” Many times, you’re going to find that the answer is no. They didn’t sell it, because those magazine ads are so expensive. If they would have had thousands and thousands of dollars to invest in those magazine ads, they would have sold it. Now they’re ready to sell it for an even lower price.

Now you can get in there and earn tremendous profits by selling those items! This is a way for you to find those items and get them with no out of pocket cash - now you’re just brokering.

You’ll earn a nice commission by selling them on the Internet Auctions and even developing a web site with a whole bunch of these different expensive products. This is how to instantly and easily find people who are desperate to let you help them sell their expensive items. And when these high-dollar items sell - you could get rich off the huge commission!

There’s a Mr. Reginald Hunter in Philadelphia, Pennsylvania, who has a fabulous collection of rare books. It’s valued at $3,000,000. He’s been a collector for over 50 years. We heard about him on PBS, the public television station.

He specializes in first editions, mostly fiction, by famous authors, and books about the Civil War. Recently he was interviewed, and he was asked about his $3,000,000 collection, and how much he had to pay to amass it.

Did it cost him $3,000,000? “No way,” he said. The most expensive book he has in his collection is a Civil War diary by a young Union officer, and he paid $73,000 for that book several years ago. Today, he’s been offered $150,000 for the book, but he doesn’t sell his books anymore. He said that he used to buy and sell books and make pretty good money doing it. He’s fallen in love with his books. He’s not just a book collector, he is a book lover.

He’s got over $3,000,000 worth of books, and he’s never going to let them go until he dies. He’s going to give them to the National Archives and a library in Philadelphia where he lives.

Well he paid $73,000 for a rare Civil War diary that is worth $150,000. That’s a pretty good deal! But, if you’re like us, you’re probably saying, “I don’t know if I want to pay $73,000 for a book.”

Ok then . . . his second most valuable book is a rare first edition by the famous American author, Mark Twain. We’ve all read Huckleberry Finn and some of Twain’s other books. This book is now valued at $60,000; he obtained it a few years ago at a West Virginia thrift store, and guess what he paid--$7.50! That’s right, a book that is now worth $60,000 that he could quickly sell to collectors (there are about 150,000 rare book collectors in the United States alone) cost him $7.50! Now, that’s exciting!

Mr. Hunter also said that he was able to buy many, many books for $20 or less that are now worth at least a thousand dollars each! So, where do you find books for less than $20 that we can sell for many hundreds or many thousands of dollars? The wise collector gave us his three favorite hunting places. Here are 3 easy-to-locate places to find rare and out of print books you can buy for pennies and auction for huge profits!

1. Thrift stores and second-hand stores.
2. Used bookstores.
3. Small antique stores.

These three types of stores are all over - there’s hardly a town anymore that doesn’t have at least a thrift store and an antique store, and most small cities have at least one store that’s a source of used books! And the best thing is, typically these stores have no idea how much some of these books are actually worth. They don’t take the time to find out . . . but you could, and if you find the right book, you could sell it on an Internet auction, and make hundreds, or perhaps thousands of dollars!

Over the years, one of the things that has helped us most of all is what we call having the Millionaire Mindset. This has helped us in everything we’ve ever done.

When you’re in that mode, all of a sudden it becomes easier and things pop up that you would never have thought of. We think that after listening to all these tapes, you’ll find yourself in that mode, and things you look at everyday will suddenly start to look like Internet auction opportunities . . . It’s all in the mindset! Once you have the proper mindset, everything becomes easy . . . and it’s how you’ll make your fortune with Internet auctions!

For those of you who are afraid of computers, or find that this sounds difficult, for the most part it is, in fact, very similar to face-to-face selling . . . but even easier!

A good example to contrast dealing over Internet auctions with is buying from shops, where you’re allowed to haggle for a price. In that case, you’re able to ask questions of the seller about the product, and seek to get all of the information on it you can so that you can make an informed purchase.

Dealing over the Internet and through the Internet auctions is very, very similar. But, instead of standing face to face wheeling and dealing, now you’re able to simply communicate through e-mail messages. The other person doesn’t need to know exactly who you are, except that you’re a prospective buyer.

That’s all there is to it! You don’t have to go meet someone in a store . . . all you have to do is sit down at your computer, and e-mail back and forth. You don’t have to dress sharply, you don’t have to actually meet anyone - it’s easier than selling face-to-face!

Through Internet auctions, you can turn your computer into your center of sales - and never even think about wearing anything fancier than a t-shirt and an old pair of blue jeans.

There are a lot of people out there that really fear the idea of sitting at a computer and figuring out how it works. This keeps most of these people from trying it out, and seeing where it could lead them. Don’t let this happen to you! In fact, using the Internet is simply a matter of a few well-placed clicks . . . you could have a neighbor who’s online help you, or perhaps a neighbor’s child!

Most colleges offer outreach programs where they will teach you the basics of surfing the Internet. Most local Internet Service Providers also offer classes or technical support to help you get connected to the Internet and learn how to surf the web.

In fact, with so many reasonable and fast ways to learn how to use the Internet, now would be a great time to finally lose your fears of computers and the Internet and get online . . . and making money with the Internet auctions!

We think that it’s a brilliant idea to go to Sites that are kind of quiet with product just sitting there because there aren’t enough people looking at it.

Profit in sales comes from the fact that you are able to make or obtain product to sell, then you sell the product with a markup in price that provides you with profit. That’s the basic secret of making money with sales.

The Internet auction market is a new thing - it has really exploded only in the last five years. eBay is leading the charge, and there are a lot of other start-up Internet auction houses scrambling to get organized and gain popularity with the online consumers.

Some of these are expansions of current commercial websites, such as Amazon.com’s auction site. Others are just new auction sites. Whatever the case, these are people that have realized by witnessing success stories such as eBay that Internet auctions are the wave of the future.

However, since eBay is currently first and foremost by a wide majority in the Internet auction market, they attract the most people, the most bidding - and therefore products sold over eBay make the most money for those who are offering them up for auction.

This means that the other auction sites have less people visiting them, a smaller variety of things they get to auction off, and, ultimately, their auctions end up bringing in less money.

This is where YOU come in. There are many products that are auctioned off at these sites that go for far less than they could if they were on one of the larger Internet auction sites. You could go to these sites, bid on products that end up going cheap, then turn right around and offer them on eBay to potentially make much more money! This is how to get Internet auction products for dirtcheap and re-auction it for big bucks!

Since the big auction sites like eBay attract such a larger audience, there will be more people bidding on those items. That equals more people who will really want it, higher bidding by the prospects, and it could all add up to more money being made by the person who auctions off the items!

We recently saw a television show, featuring a local workout guru. She has a weekly workout show on TV.

She was running an auction on the local San Diego Auction where everyone could donate their services. They got to keep half the money, and half the money went to the Children’s Hospital. Bingo! A light bulb went off in our heads, and we said to each other, “Hey . . . you can sell services!”

What if you are a business consultant, a marketing consultant, or what if you know something about old patents? There are millions of people who are inventing things. You can go on the auction sites and tell these people- “I have expertise. I can tell you what to do, what not to do. I can give you a list of patent attorneys (if you were using the patent idea). I will help you make money with your patent. What I’m going to charge you is a minimum bid of $100 an hour.”

Of course, you can make the amount more or less. That was just an example. But, instead of just talking about products and services now, we can sell our personal advice. We can sell our expertise. Instead of auctioning a product, AUCTION OFF YOUR KNOWLEDGE!

This is a unique way you could bring in cash with Internet auctions! So, put on your thinking caps. What do you have knowledge on? Even if you own a pizza parlor, you know how to start one and run one. It doesn’t matter if you’re in St. Paul or St. Petersburg. There are people all over the country thinking about starting a pizza parlor. You’ll tell them what to do, what not to do, where to get the best equipment, and how best to get customers. People will pay for that type of advice. There are a thousand and one ways you can sell your advice.

When you say “thank you” to your customers (and you should always thank customers for visiting your site), be sure to ask if they would mind if you continued to contact them, occasionally, with other offers or specials that they might be interested in. This can be extremely effective!

It is extremely important for you to ask permission to send them additional information and offers. Some people on the Internet have very strong feelings about unsolicited commercial e-mail.

The power of this “thank you” message is that you are never going to have anybody argue that your unsolicited e-mail thanking them for visiting your web site is of a commercial nature. It is just a thank you. (Who doesn’t like to receive a thank you letter?)

You’re also asking them to actively respond and send you an e-mail saying “Hey, I’d like to hear from you again if you have some specials.” Here’s the key: Only send information to those people who respond, because you don’t want to pester people who don’t want to hear from you.

This is an amazing (but simple) way to instantly get more customers to buy from you . . . And it all starts with a simple “thank you.” It’s how to practically hypnotize cash-paying customers to come back to your site - and give you more money! It’s HYPNOTIC MONEY POWER!

Try it. You’d be surprised how far a thank you can go. It could put tons more cash in your pocket! Just remember to ask whether or not they’d like to hear from you again. YES. It really is that easy.

Using small ads and small postcards to drive people to your web site is how to use the Internet to leverage your way to massive on-line profits! It gives you leverage that you never had before, because you don’t have to spend all of that money on printing and postage. Now your small postcard does the work that before took a lot of money to do.

We’re talking about working out an arrangement with a couple hundred other web sites out there. Now you’re talking about multiplying yourself and getting yourself tremendous leverage. Who says that little people, average people don’t have more chances now then ever before?

We feel that the Internet age, and the direct marketing age, which have become very prominent in the last twenty or thirty years, gives people like us - and people like YOU - a chance to compete with the big boys. The big boys are the slower, big corporations. They have to get together with a board of directors to decide to do anything.

We’ve heard Bill Gates on public television saying that he lives in mortal fear that there is someone out there working in their bedroom or garage that’s going to come up with a better program than Windows. The commentator said “Do you really worry about that?” He said “Hey, that’s how I got started. I’m sure there is someone just as clever, or bright, or more so, than me.”

We don’t even have to be so clever and bright. What we have to do is learn how to market. If we market non-stop and if we use this free publicity tactic, there is no stopping us. The Internet is a vehicle that works perfectly because nobody cares if you’re a giant, billion-dollar corporation or if you’re working out of a spare bedroom. If you have information, product, or services they want, they’ll buy it from you just as quickly as they’ll buy it from Sun Microsystem, IBM, or anybody else.

If you’re selling one $20 product on your one web site , you’re going to make $20. If you’re selling one a week you’re going to make $20 a week. If you go out there and work out an arrangement with a hundred web site owners, that same $20 now becomes $2000 a week, which is a $100,000 a year. Go out there and initially, over a period of time, work out an arrangement with a thousand web site owners, which is definitely not impossible. It will take consistent work on a weekly or daily basis.

That’s $20,000 a week now, that’s a million dollars a year. You’re just selling that one $20 product still, but you’re leveraging yourself out. See how powerful that is?

Now the average person can have more power than ever before!

And, when you’re leveraging and working these joint ventures, and you get that product out on a thousand web sites, that just increases the odds of millions of people pouring over web pages all day long finding your product and hitting it six or seven times, sometimes. They say, “Gosh, I’ve heard about this. I keep hearing about this. I’ve got to buy it!”

If you just work at this on a consistent, daily basis, within a matter of almost no time at all, you could actually have joint ventures with a thousand different web sites. One $20 product a week is a million dollars a year.

Basically, it’s all with NO COST advertising. You reach these web site owners and develop the joint venture with them. It just took your time . . .and it took no money!

Add tag lines to your e-mails! It’s a simple, yet powerful thing you can do to every e-mail message you send out to give it tremendous profit power!

As a marketer, you need to think through every aspect of your marketing. But, as is the case with many things in life, it’s when we concentrate on something so hard that we will often overlook the smallest, simplest things. Most people think success lies in complicated planning and totally overlook the little things that pack the largest punch.

Add a tag line in e-mail’s to your prospects and customers that’s a link to your web page or to a page of your web site that presents a specific offer or a sales letter. You can also have compelling tag lines, like little mini-headlines or mini classified ads that really attract the prospects and make them want to visit your site to see what you’ve got going on there.

What’s interesting about this is that you’re sending the e-mail anyway, and when the person reads it, they’re on-line as they read it. They go and check their e-mail. They’re on the Internet and read your message because it is something they are going to pay attention to before they go surfing around. Then, they’re ready to go. They just click that link at the bottom of your message and, if you have a good headline, like you said, it can work out very well. And it’s something you are sending out anyway!

We have a friend who wanted a way to force people to come back to his site on a regular basis. He actually started out weekly or monthly, but now he does it more on a bi-weekly basis.

When he started it, he wanted people to come back, so he had a contest. To win the grand prize they actually had to go back to his site to find a particular phrase. He’d find a phrase on one of the pages and then, in his e-mail newsletter, he’d say “Look, here’s our brand new contest, you can win the prize if you’re the first person to find this phrase.”

All the people would scramble back to the web site and look. The best thing about it was it usually wasn’t on the first page. They had to really look through all the product listing and information about his other opportunities until they found it. It forced them to get back into the site and look over everything. Then, they could e-mail him, and say “Hey, I was the first one.”

Then, he would award them the prize. In some cases, the prizes were actual products that he was selling, but in many cases, the prize was actual advertising on his Internet site. He could say “Here, you get a banner. It’s worth $500.” His real cost was virtually nothing. It was just plastering that banner at the top or giving them some sort of an Internet ad in his mall. His prizes, then, became virtually free. It was something to get people back to his web site on a regular basis again and again and again.

Yet, most marketers overlook this opportunity, particularly when it comes to the Internet. But it can work, when used correctly - it can be a rare and unusual way to force people to come back to your web site!

A great source for articles and content - one of the easiest and best sources there is - is the Interview. Find someone who has a site that’s successful, or someone who’s site you use regularly and admire. Typically, at the bottom of the web page there will be a contact link, or a link stating you can “e-mail the webmaster.” By clicking on it, it will allow you to e-mail the site’s operator. Email them with flattery about their web page, and ask if you might conduct and interview with them!

One of the best ways to get someone talking is by telling them that you want to interview them, and that the interview will be distributed and posted to possibly hundreds of other Internet sites as well as your own, and promoted heavily. You can ask them about tips, about their information, and if you interview them by e-mail, you won’t have to transcribe a tape! You can just send them e-mail questions, and they e-mail their responses. They’ve literally written an article for you!

The other method of interviewing is to do it over the telephone. It does take less time for them to respond over the phone. Cheap recording devices connected to phones typically run around $25 to $35 at any Radio Shack. Let your interviewee know they’re being recorded, then record it, listen to it, and transcribe it. Whomever you interviewed has given you all the material - now all you have to do is type it out and edit it. Interviews could be the key to bringing you massive profits every day - with a $35.00 item from Radio Shack!

Remember, you become an expert when you publish, whether you publish your own material or even if you publish other people’s material. It doesn’t matter - you still become esteemed in the eyes of the people that you are wanting to serve.

.... And it’s so simple and easy - you won’t believe it!

In the past we’ve used print advertising in these little card decks or what are also known as card packs. They’re basically a pack of maybe fifty or one hundred different advertisements each on its own little postcard size card. It’s all sealed in a plastic wrap so you can open it up and flip through each of them.

What we’ve done in the past (and it has been very successful in terms of getting free advertising) is offer co-op advertising. Many of the cards in these card decks can be very expensive. For example, if you contact these card deck companies they’ll sell you a card for around $1,500 or $1,600 for just one mailed out one time to 100,000 people. This is probably the lowest amount we have seen. The price goes up from there if you want additional colors on it or if you want it to go out to additional people. It can get up into the $2,000, $3,000, or $4,000 range. It’s very expensive advertising.

At the same time, it’s very effective advertising. What you can do to get your ad free of charge in these card decks is actually sell ads on one of these cards and have the advertisers pay for the entire cost of the card! This is a proven method to get people to pay you tons of money to advertise your own website . . . and it’s so simple and easy, you won’t believe it! Here’s an example of how you would do it and here’s how we’ve done it in the past.

You would measure the card, and you would figure out how many ads can be placed on each side of a card before you sell any of the places. Let’s say you want to make it pretty simple, so you just split up each side into four different quarters. You can sell a quarter of that card for a certain amount of money. Then, you go out and you can find advertisers out there that would not be able to spend $1,400, $1,500, or $1,600 on their own card in a card deck, but they’d be more than happy to spend $200 or $300 on a smaller ad on your card.

By selling all the spaces on one card, you cannot only break even on the cost of the card but you can actually make a profit on the cost of the card. Let’s say that the cost of your card is $1,400. There are card decks where you can actually get a deal for $1,400. Let’s say you have four ad spaces on one side and four ad spaces on the other side, which are eight spaces total. You sell each of them for $200, which is really a good deal. Now, you’ve got cash in hand in the amount of $1,600.

Now the card is completely paid for by those advertisers and you pocketed $200 in cash. You’re saying to yourself, “Okay, where does the free advertising come in? I mean, if their ads are taking up the card, where does mine come in?” Well, you don’t split up the entire card. What you want to do on your card is give yourself space at the top, middle, or bottom of each side. You can really decide. If you take a look at some of these card decks, you’ll see people using the same message. They’ve got an ad that runs all the way across the top and it advertises their website. On the other side they might have an ad that runs all the way across the bottom.

Basically, it just includes the website address and a little bit more information about it, but it’s free of charge. You’ve sold most of each card side in advertising. Your ad on the top, bottom, or middle basically runs free of charge. In the past, we’ve done this. In one card deck, we had seven different cards running. Each would have cost us $1,500, but we got all of them free because we sold so much advertising that the advertisers were paying for all of the card! Our ads just rode along free at the top and the bottom of each of those cards.

This is something that is not only limited to card decks. You could do it with the cable-classified channel. You could also do it in terms of print advertising. A lot of people cannot afford full-page ads in magazines. Let’s say instead of going for the full-page ad, you break it up into quarters or you break it up into one-inch spaces. What you’ll find is if you break it up into one-inch spaces and sell off those spaces, you could have more than enough money to pay for the full-page ad and give yourself an ad way up at the top or way down at the bottom.

When using this technique of co-op advertising you’re going to find that you can get a lot of advertising free of charge whether it’s in print publications, TV., or card decks. Whenever you find an advertising medium, you might want to think before you get out your checkbook. You might want to think before you put out a dollar, “How can I turn this into an advertising co-op? How can I get some free advertising from this?”

Many starting marketers don’t understand how powerful affiliate programs can be, and how easy they are to instigate. There are companies out there with literally thousands of affiliates helping sell their products - and you could have the same thing! Starting your own affiliate program is how you could make hundreds, or even THOUSANDS of people happy to sell your products!

Affiliate programs are referred to by various names. Affiliate programs are sometimes called strategic partners, other times associate programs – it’s all the same thing. Amazon.com was really the first to make this popular, and they have 400,000 affiliates selling their products for them! Many people have modeled that success - why can’t you?

Basically, here is how it works. They give you a piece of code that your host puts on your web site for you, and then you list the books that are related to your subject matter, or you put illustration of your books on your site, and they are related to the products that you are selling.

For instance, if your site is about health and you sell supplements, then you might show on your site a number of books that relate like mega doses of vitamins, or new natural healing methods, or anything that relates to your site. If you’re selling fishing, it’s about fishing spots, fly tying, etc.

You, in effect, open a bookstore on your site. When the visitor on your site clicks on any one of those titles, they are carried instantly to the Amazon site where they can find out more about the book, the price, the size, the delivery schedule, what people have said about it, other comments about the writer – and you do nothing!

When the visitor from your site clicks on a book or title at Amazon.com it is instantly recorded and you are paid a small commission for that sale. What you are doing is generating customers and traffic for Amazon. It’s a win-win situation because your customers are getting something they want (more information about products that you sell) and for doing nothing, frankly. The commission is pretty much free money, because you don’t have to pack the product, you don’t have to ship the product, you don’t warehouse it, you don’t have any money tied up in inventory.

You can do this for your own products, too! You don’t have to be an Amazon.com to make this work because there is software available from all sorts of sources that lets you operate your own affiliate program.

You get other sites to sign up as your affiliate. It doesn’t cost them anything, but you give them a piece of code (your software will do that for you) and they advertise or recommend your site. They can place a banner on their site or they can place an ordinary link. They can also write an article and recommend your site in that article – that is really the most powerful referral of all. When the visitor at your affiliate site clicks on that link or banner ad, the same thing happens. They come directly to your site, they look at your material, and if they make a purchase on your site, your software automatically records that so that your affiliate gets paid.

In fact the software we use sends the affiliate a note that says, “Hey, you just made a sale at my site.” It sends our customer a note that says, “Thanks for making a purchase!” And it sends us a note that says, “It’s time to pay the affiliate.” It tells us when and for what and how much money to write the check for and who to send it to. It just doesn’t get much easier than that.

In effect, you create an army of other sites that are selling your products for you. It’s not a complicated arrangement to set up. You can grow it as large as you want it to grow. Essentially it is like running a national advertising campaign, where you have TV spots and magazines all running your ads, but you don’t have to pay a penny unless those ads make you a sale. That’s the beauty of this - you don’t pay a penny unless your affiliates make you a sale. It’s perinquiry advertising at the extreme. It is a terrific way to multiply your business, and the dollars can really pour in from affiliate sales!

We want to show you how you can compete on the Internet with multimillion-dollar corporations. The Internet levels the playing field. Your web site is on the Internet right next to all of the other web sites from the world’s largest corporations.

There are companies out there spending a million dollars, or more, on web sites ... but there are many cases where, with a little foresight and effort, your web site could do a much greater sales job than they do!

The problem with the large corporations is their web sites really don’t sell. The solution is that your web site can easily be built to do nothing BUT sell! So here are some important principles to help you compete with these giant corporations.

First of all, you can do a better job of serving your customers. A lot of large corporations have way too many customers. There is no way that they can service them, and they are not servicing them. Then what happens? People don’t come back to do more business with them. So they may get somebody’s business one time, but that’s not how you get rich. You get rich by getting people’s business over and over again.

Scondly, you can reach smaller markets that are unprofitable for larger companies. We’ll never forget the story that Russ von Hoelscher tells about the time he was at a trade show of the American Booksellers Convention in Las Vegas and he ran into some executives from Prentice Hall.

That year they were both talking about the money that they had made that year – If memory serves correctly, Russ took home maybe $600,000 or $800,000 in pure net profit, and Prentice Hall lost $6 million that year. So here you’ve got this gigantic corporation that lost $6 million and Russ has got a small but extremely profitable company that did well over a half million dollars in pure net profits.

You have a chance now to do something that large companies cannot do. Smaller is better – that’s the principle here at work.

The third thing is that all you need is just small groups of customers to potentially make a fortune. The secret of success is getting small groups to re-buy from you again and again.

We have proven that with our own small business. We just bring in 400 to 700 new customers every week. That’s not a large amount of new customers. But we make tremendous profits by trying to do everything possible to serve those customers and make those customers feel so good that they want to come back and re-buy from us again and again.

Fourth, many people would rather do business with smaller companies than with larger companies. There is a real advantage, especially now when it seems like there are a lot of people who are against large corporations. They know in their heart that the smaller companies really do care for them and they don’t feel that same level of care from these large Fortune 500 or Fortune 1000 companies.

Fifth - and this is something that we think is very important - nobody has to know how big your company is. Your web site is right alongside those other giant companies’ web sites. All it takes is the same click of a mouse that takes somebody to a giant corporation’s web site - it will take people to your web site, also.

Nobody has to know how big your company is. Nobody has to know that it’s just you working out of your living room or kitchen. The Internet really does level the playing field!

Think about it like this: what if you had a small bookstore, and a big bookstore moved right down the street from you? How in the world could you compete?

Think about that movie that is so popular, “You’ve Got Mail” with Tom Hanks and Meg Ryan. It’s a wonderful movie. Meg Ryan has a small little bookstore and then Tom Hanks and his family have this giant bookstore that they move right next to hers and she can’t compete with them. She’s forced to go out of business. But, on the Internet, the market is worldwide!

Amazon.com was started by Jeff Bezos, and he started selling books right out of his garage on the Internet. Now he’s a billionaire. We realize that Jeff Bezos is not an average example, but we’ve come across several newspaper articles where just small Mom & Pop companies are selling books on the Internet, making tremendous amounts of money.

One story we came across just a few days ago is about a couple - a husband and wife - who are making over $6,000 a month in profit just selling their books on the Internet.

Low prices aren’t the only thing people are concerned about. You have an advantage here on the Internet because there are millions of people. You can reach them and sell to them for almost no money. You can build relationships with these people. That’s what these big, huge discounters cannot do. There’s no way that they can do that.

But, on the Internet, you can do it for little or almost no money. And all you need is just small groups of customers to re-buy from you often enough for enough profit per transaction and you could end up super-rich!

Publishers on-line and off-line are starving for content. You must get that in your head. We’ve published newsletters for years, and we know that it’s true. We’re always looking for someone who will help us with the editorial content, because it is a big job every month. Some publications are weekly. They are looking for content, and what you want to do is get them to publish what you have. This is how you can get hundreds of magazines or newsletters to publish your news releases and articles!

We’ve discussed in many different manuals and cassettes what an outstanding and powerful reference tool the big Standard Rate and Data Service (SRDS) directories are, and now we can now bring those directories to get tremendous publicity for our articles and our news releases.

The way to do it is to find the categories in these directories that make sense for what we are trying to sell, then take all those names and addresses and send them our news releases and articles. It is a way to get thousands, and thousands, and thousands of dollars worth of free publicity for our products, our services, and our books. If you’ll do this, you will be a amazed at how many publications will use your news releases, use your articles - and the money you can make is tremendous.

It seems like a lot of people just don’t know where to start. They get all of these good ideas, they have a macro outlook of the whole situation, they’re very excited and pumped up, but they just don’t know where to start. We would just say to those people that we’ve been there too, and you have to start somewhere.

Start small. If you just take 15 minutes every day to do something, at the end of a week - at the end of a month - at the end of a year you will have done so much it will just amaze you.

When you look at the whole picture it might look overwhelming, but you just have to start somewhere. Take one little idea and proceed with it and then tomorrow do something else or continue with the first idea if it takes more time, but just get started. This is how to Overcome Indecision So You Can Get to Work - And Start On Your Path to Success IMMEDIATELY!

The Internet opens up a whole new world for the enterprising marketer. But still, many beginning Internet marketers are worried about competition.

So, what do you say to the people who do believe in competition, believe that competition is a bad thing, and don’t want to do anything to scare people away from their own web site and encourage them to go to someone else’s site - or to do anything that is going to help somebody else to build their business? McDonald’s And Burger King Directly Compete - And Make MORE Money Because of It!

All you have to do is ask yourself, “Where would you go to find a Burger King?” Usually if you look around while you’re standing at a Burger King, guess what’s you’ll most likely find across the street? A McDonalds!

This is a company that was very smart. They built their success upon their competitor.

You should position yourself differently from your competitor, and have a unique selling position. Come up with why you are different from your competitor. Positioning yourself near your competitors, or working with your competitors to bring you people who are not happy with what they have to offer, you are actually going to find customers through a competitor that you never would have found before. This is how the Burger King/McDonald’s Competition Method Could Help You Find Your Fortune!

Then you build a relationship with them to keep them coming back to your web site again and again.

You can’t make any money on the web, in our opinion, with one sale unless you’re selling houses or cars. But with most of the products and services that we sell, we want to sell that person other similar products and services.

We want a relationship with our customer. As the months and years go by, we want them to come back again, and again, and again and keep buying from us. That’s how you really get rich.

Why are some people afraid to set up their own affiliate programs? We want to first point out that affiliate programs, the reason affiliate programs are so popular is because one of the best forms, especially if you are on a budget, of advertising that you can buy is per inquiry advertising.

Which means per purchase advertising where you pay based only on how many people are actually brought to your site, or better yet, how many sales you make. You pay per sale. There is no risk. There is no minimum. You make a sale before you pay for the advertising. So it is the best possible advertising.

The other thing we like, in talking about competition, is that this is the way to harness your competition and have them actually bringing those people to you - and being happy to do so because they make money when they do. This is why they are so popular on the Internet today.

We think some people are afraid of them because they envision it as having to feed the enemy - having to work with the competition. But they are not competition in this regards. And we have already talked about why there is no worry of that. You might want to avoid sites selling the exact same product. But sites that are selling similar products in your field are the ones you want to target.

And if you can send them your business, be happy to if you are going to make money every time someone buys over there. Now they’re not competition, they are all partners.

They help you make money. You help them make money. It is a win, win deal.

His particular interest was antique furniture and the Disney collectibles that are so popular. First of all, he sat down and made a list of all the antique furniture dealers that he knew of in Southern California, all the Sunday swap meets, all the specialty dealers and collectors he knew, and over a period of time he visited all those people. He saw what they had, made notes, saw what they specialized in, what items they featured, and the kind of items they bought or received.

Remember, this was an area he was already interested in. And he put all that data into his computer and made a database to start to refer to. Then he started his weekly routine.

23 Every day, he gets up in the morning, sits down at the computer, and he goes to the auction. He sees, in the category that he is interested in, what people have put up for bid. He makes note of what the items are, and then he looks at his list, and he sees if he has anything like that on his list.

Then, in the afternoon, he goes shopping. He makes the rounds of the stores that he is familiar with, and the dealers, and he looks for the items he has seen placed on the auction sites.

Now, he comes back, enters all this into his computer and keeps track of it. Then, when the auction closes, he knows what the top bidders are, what sold, but more importantly, he knows who the losing bidders were.

Now he contacts by e-mail every one of the losing bidders. He says, “I know you really want this item badly, and I have a similar item for sale. Would you be willing to pay what the top bidder paid for that item?” And time, and time, and time again, they say “absolutely.” He then goes to his dealer, picks up the item, or has it shipped to them.

He works it day in, day out, week in , week out. It has turned into a full time business for him. It has been so profitable, he has quit his professional job and he spends his entire time tracking the bids, going to the shops that he loves to go to, and finding duplicate items, because most of the stuff sold is not rare collectibles. Most of the stuff sold on the auctions had many thousands made, and particularly if you’re in a major market like Southern California, you can find those items in stores.

He can find enough similar and duplicate items that he is able to turn it into a full time business. But there is also a bonus because at the same time he is collecting names of people he knows has these particular interests. He knows what they are looking for.

So as he shops, and he comes across these items, he’ll contact previous bidders and say, “I know you bought such and such a lamp. You favor such and such kind of chairs, and I have such and such. What would you be willing to pay for it?”

He plays both ends against the middle, selling to losers in auction bidding.

One very easy way to get started is to have an Internet garage sale. Everyone’s had a garage sale, or been to a garage sale, so it isn’t something intimidating. It’s not something you think, “Oh, I could never have a garage sale, oh my gosh! It’s complicated! Goodness me, a garage sale! What would I do?

How would I do it?” It’s easy. A garage sale is like falling off a log. Now, to have an Internet garage sale is actually easier and cheaper than running one in your own garage, and running an ad in the paper.

It is very inexpensive to go to sites like E-Bay and show your items for sale there. It’s cheaper than running an ad in your local paper, actually, and you don’t have all these folks coming to your house.

You can be sitting around in your bathrobe and slippers with your feet propped up while your items are selling.

First of all, most people are lazy. Gathering information - even free information - is work. It takes time and effort. Most of us don’t have the time.

We come home from our busy day, and we want someone to do that for us. As long as you will gather that information and make it available to people for a reasonable cost, they’ll be more than happy to pay you to do that for them.

Frankly, most people don’t know how to research and find information anyway. Most people don’t even know how to take advantage of their local library, much less spend some time on the Internet and find the information they are looking for.

So, if you are willing to do the hunting and the gathering, they will gladly pay you to do that work for them.

You can sell the information that you gather in a couple of different ways. You may be a resource directory, or it may just be an information manual. You can take this information that you can find for free and turn it into informational products.

How do you find the subject matter that you want to create a product, or a manual, or a directory about? We always recommend that you should do something that really interests you and you have experience in. It can be a hobby or something related to your work experience. That’s always the best choice. But, sometimes, there is room to take an alternate look.

You’re just looking for something to make a profit, and get it up and running fast. In that case, that’s what we’re going to use an example. We’re going to look for a subject topic matter that is hot, something that people are already interested in, something they are already spending their money on. That way we know it will sell, and we know there is a lot of information that will be available on the Internet for free.

We’ve come up with five different things you can do once you have the interviews. Again, really there is no limit to how many you do. If you wanted to find five web site owners to interview - if you wanted to find ten, twenty, however many you feel comfortable with, and if you target one specific market area, you’ll find that you’ll have more success selling them as a group.

The first is to put the interview in digital format, available for immediate download. You can have a digital/audio file right on your web site, so when people go to the web site, they click on the interview, and maybe they read a little portion of the transcript, or maybe they even hear a sample.

They hear a small sample - maybe it’s a 30-minute interview and you’ve got five minutes of the interview as a digital preview file so people can click it and instantly hear. Then they can go ahead and buy the entire interview, and immediately have it downloaded to their computer, so they can listen to it any time they want to.

The second idea is Compact Discs. Again, a lot of people are putting information on C.D. as well. So you can not only have audio in computer format, but you can also have CD’s that people can purchase and get something to play in their car or around the home.

The third idea is written transcripts. This is something that we’ve been successful with before. It’s where you actually take the transcript from an audio version and put it into print so that people can have something to follow along with. Again, when it is written, you can also make it in digital format and available on the Internet. Maybe people can not only get the digital audio version, but they also get the digital printed version to download at the exact same time so they can read it at their leisure.

The fourth idea is something that I know has been successful for some people - an ongoing interview of the month. Instead of actually selling several interviews as a package, you could do one a month and people sign up almost like a newsletter, except it is an audio newsletter.

Each month you send out a new interview, and perhaps the transcript of it to people who have paid to receive it. Each month they get a new interview and you could keep that going on as long as you find new people to interview. There are thousands and thousands of successful web sites out there, so your material could be virtually endless.

The fifth way is an interesting way. The more we think about it, the more it sounds like something that could be very successful for someone who wanted to do it. Develop an interactive C.D. ROM, where you not only have the audio interview but also the written transcript available for people to just click and print, or view, on the C.D.

You also show, right on the C.D. a picture of that person’s web site. Maybe you even have the web site actually saved on the C.D. so that people not only can hear the intervie