Table Of Contents

How Showing People That They Can Help Others Can Be Incredibly Profitable! ........... 1

Here Are The Two Things That Will Cause One Person To Be Successful In Direct - Response Marketing! .......................................................................................................... 2

Here's One Way To Make Sure Your Customers Are Happy With You And Will Want To Order From You Again! .................................................................................................. 3

Ads Aren't The Only Thing You Should Test.You Should Also Test Your Prices To Find Out Which Ones Will Bring You The Most Sales And Profits! ......................................... 4

The Millionaires Secret To Selling Thousands Of Books! ................................................ 5

How To Make Huge Profits And Huge Amounts Of Cash With Tiny Little Markets And Gain A HUGE Advantage Over Fortune 500 Companies! ................................................ 6

Time = Money! How To Get People To Actively Go Through Your Entire Website And Compel Them To Buy More Of Your Products! ................................................................. 7

A Proven Way To Get Yourself Out Of Any Business Jam! ............................................. 8

Show Your Prospects Exactly What You Have To Offer Them And How Great It Really Is - Use Promises! ................................................................................................................ 9

How “Silent Partners” Can Help You Get Started With Your New Business! ............... 10

Learn As Much As You Can About Your Very Best Prospects - You Could Use That Information To Get RICH! ................................................................................................ 11

The VERY BEST, Most PROFITABLE Products That We Sell - They’ve Made Us A Fortune, And Could Make A Fortune For YOU, Too! ..................................................... 12

What You Can Add To The End Of Your Sentences To Make More People Want To Buy! ..................................................................................................................................... 13

How To Make Lots Of Money As A Website Matchmaker! .......................................... 14

How To Go From Staring At A Blank Page To Writing Material That Could Make You A FORTUNE! ..................................................................................................................... 15

How To Make The Most Money Possible Selling Mailing Lists! .................................. 16

Here's A Secret You Can Use To Create Informational Products That Can Make You Big Bucks! .......................................................................................................................... 17

A Product That Can Help People Improve Their Physical Appearance Could Prove To Bring You More Money Than You Could Imagine! ......................................................... 18

Five Things You Can Do Once You Have Your Interview ............................................... 19

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1

How Showing People That They Can Help Others Can Be Incredibly Profitable!

There are many, many products that appeal to people based on their greed - their greed for money, their greed for power, their greed for friends, their greed for popularity.

Greed is one of the primary hot buttons we, as marketers, use to get people to buy what we offer. They want, and they want badly - so we offer them what they want in order to make money. The formula is that simple.

Subconsciously, people are aware of their greed - they know it’s a weakness, and they know that sometimes it may end up superceding what they consider to be moral or right. People may have some guilt that they’re taking and not putting anything back, so to speak.

This adds another idea, another concept you can use to make your copy that much more powerful! Show people how using your product can allow them to help others!

If your product deals with real estate buying and selling tactics, your prospects could set themselves up as “house brokers,” getting clients homes for less than real estate companies charge . . . and charging less for the service.

One good recent example we saw was a “loan brokering” program. The program worked like this: there are many people out there who cannot get loans from banks. On the other hand, there are many people - businesspeople and the like - who have a lot of money and could use the revenue from a loan, but aren’t involved in that area.

The theory was, you could act as the loan broker between such parties. You would set up deals between people who needed loans and people who had the money to loan.

Then the copywriter started into how the customer would be helping people, since there are many people out there with nonexistent or negative credit ratings that need a chance. It was a brilliant piece of copy!

Examples of helping people can run a very wide gamut - from acting as a broker like above and finding resources people want or need, to simply donating a certain amount of money from each sale to a charity, to making products with recycled resources. The opportunities are very wide and endless - you just have to be imaginative.

Offers where people not only get something they want, but get to help other people as well are very attractive to prospects. People want to be good - they want to feel like they’re doing good things with their life.

By showing them that they can not only get what they want but also help get others what they want too with your product, you create an especially enticing offer - one that’s going to be much harder for them to turn down than if you were appealing to their greed alone. This is how showing people that they can help others can be incredibly profitable!

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2

Here Are The Two Things That Will Cause One Person To Be Successful In Direct-Response Marketing!

Thousands of people are utilizing the powerful concept of direct-response marketing. So, why isn’t everyone successful? The answer is simple. Not everyone knows about the two main ingredients you must have to be successful.

Those two ingredients are Knowledge and Experience. Once you have both of these things working for you together, you are almost guaranteed success! The key is to gain this knowledge and experience while you go. The best way to do that is to study the success of others who have done it already!

Slowly, over time, you can learn the business and gain the knowledge and experience it takes to be successful! As you study other peoples’ success stories, you will learn a lot! Soon, everyone else’s knowledge will become your own! Soon you will have the experience that will make you a success story!

So, get ready to be a success! Get all the knowledge you can. Read about other people who are successful. Find out what got them there. Incorporate their ideas and strategies with your own. Just keep learning. Never feel like you are done learning. The most successful direct-response marketers will tell you that they are always learning new strategies and incorporating them into their own direct-mail programs!

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3

Here’s One Way To Make Sure Your Customers Are Happy With You And Will Want To Order From You Again!

Getting the product out to that customer immediately is how to make sure your customers will order from you again and again. It’s easier than you think!

By sending that product out as soon as you can, the customer who ordered the product will get it, hopefully very soon, and there won’t be much of a wait for its arrival. This makes people feel good about your company.

After all, you sent it to them promptly and they didn’t have to wait very long. Making people feel good about you and your business is the first step to getting people to do more business with you!

To many people this might seem like common sense, but there are many mail-order firms out there that don’t ship as fast as they could or should. Right from the onset when you run your lead generation ads you’re trying to attract people that have never done business with you before.

It’s very important that right from the beginning when they first respond to that lead generation ad that you ship the product to them immediately so you can make a good impression upon that customer.

Remember what they say: “Nothing lasts longer than a first impression.” People tend to judge by the first impression, so you should make that first impression of your company as good as you possibly can. Then you stand a much better chance of getting to make a second, third, etc. impression.

If the first impression they have of your company is bad, how do you build on that? What kind of foundation is that for you? Build a strong impression. Get those orders shipped out immediately!

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4

Ads Aren’t The Only Thing You Should Test. You Should Also Test Your Prices To Find Out Which Ones Will Bring You The Most Sales And Profits!

If you were to ask most businesspeople why they’ve set a certain price on a certain product, they will shrug and tell you, “It seemed like a good price.” The truth is, prices should be tested as well as anything else.

Different prices will bring in different numbers of sales and different amounts of profits. Sometimes lowering prices will bring in more sales and less money, while a higher price will bring in more money but less sales.

This can also work the opposite way. Sometimes people will look at lower prices and think that the price is too low. They think what’s being offered isn’t up to snuff in one way or another, so they won’t buy it. How can you tell which scenario you need to follow? TEST!

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5

The Millionaires Secret To Selling Thousands Of Books!

Don’t sell books. Sell results. Sell benefits. Sell solutions. Dramatize. Make them want the end results... This is the millionaires secret to selling thousands of books. Here are a few other tips, tricks, and strategies:

(1) Tell a story about the successes that you or someone else has had with the benefits in your book.

(2) Sell these books to the hottest market, to the people who place the biggest value on the benefits you offer.

(3) Create a STRONG MARRIAGE between your sales message, market, and media. Don’t try to be everything for everyone. Focus on that one person you are trying to reach... Then find as many ways as possible to give that person something they really want.

These three strategies can help you sell thousands of books or other informational products every year just like they have for us.

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6

How To Make Huge Profits And Huge Amounts Of Cash With Tiny Little Markets And Gain A HUGE Advantage Over Fortune 500 Companies!

Fortune 500 companies are just too big. They have too much overhead to deal with tiny, little markets. Instead you will find that they tend to go after the huge markets that can make them big profits in a short amount of time - and they’re in it for the long haul. They like to make lots of profits.

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7

Time = Money! How To Get People To Actively Go Through Your Entire Website And Compel Them To Buy More Of Your Products!

Something that we do to make sure that people continuously read that newsletter and also make it back to our website, is that every single issue every week we have a contest. They’re not randomly chosen in this contest. The way they become eligible for our prizes, which in some cases are products or reports or advertising on our Site, is they have to go to our website and find a certain phrase in the website. And then they have to come back, contact us and say, “Hey, I’m the first person to find that phrase on the website.”

So now we’re forcing the people who read the newsletter to not only read it but to get back to the website, search through all the pages and while they’re there maybe purchase some products. You’re getting them involved then. Time = Money! How to get people to actively go through your entire website and compel them to buy more of your products!

Yes, you’re getting them involved, plus you’re building that goodwill because some of these people sign up for 5 or 10 newsletters and it comes in their e-mail box and sometimes all this information’s kind of overwhelming. But from our response we found that when people get our e-mail (our newsletter) and they know we have the contest in there, they immediately open it up, they search in there through all the information to find the contest information and they’re going back to our Website and rooting around for that phrase so they can win.

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8

A Proven Way To Get Yourself Out Of Any Business Jam!

If you are ever faced with a marketing campaign that bombed, and you are stuck with an inventory overload, what will you do? First of all, don’t get worried about losing all that money. There is a proven technique you can use to get yourself out of the bind you are in without losing money! It’s proven!!!

All you have to do is tell the truth! What a concept! All you have to do is be honest with your customers. Are you overstocked because you ordered too much? Tell the truth! This can be a very effective way to get rid of all your inventory.

Just tell your customers that you have overstocked and that you are offering them an extra special price to help move the inventory. In fact, the more specific you are about your problem, the more likely you are to get noticed! So, be honest, and tell them why you are in a bind. In most cases, people will start to buy your product.

Another thing you can do to get rid of overstocked items is to give them away as a bonus when customers buy another of your products. If you are making enough of a profit on the item you are selling, you can move this extra product as a FREE bonus and still make money! And, your customers will appreciate it because they are getting a FREE BONUS!

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9

Show Your Prospects Exactly What You Have To Offer Them And How Great It Really Is - Use Promises!

Making a promise is how to give your prospects a “reward” for reading your ad or sales letter. What kind of promise? A promise that’s powerful enough to captivate their attention and suck them in.

Make strong promises of benefits. The prospects will be drawn to the ad - into it - and the ad will seem to offer them some kind of reward just for reading it. It will seem to give them something they really, really want.

The more specific the promise is, the better. Give your prospects exact numbers and figures whenever possible. This adds believability to your promise, and it’s a way to show the prospect that the benefit has been delivered before.

What is the reward? The reward is knowing that you have what they want. By reading the ad, they gain the knowledge of where they can get the solutions to their troubles - the benefits that they want.

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10

How “Silent Partners” Can Help You Get Started With Your New Business!

The people you want as your silent partner are people who have money. They want to invest and get a better return than they normally get. Find those people; if you turn that company around, you will both get what you wanted - your partner will get more money, and you’ll have a successful business!

Those silent partners who have a lot of money they can put into your business are the silent partners that can help you raise hundreds of thousands of dollars!

It’s simple business. You’ve got something they want, and they’ve got something you want. As long as you control the business successfully and they keep investing in you, you pay them the interest due to them. They really won’t have much say in how the business is run, and, odds are, they really won’t care just as long as they’re getting their end of the bargain fulfilled.

Also, don’t forget to work with a good accountant, because a good accountant can help you put those things together. If you work with a good accountant, the legal issues can get covered in a way that is satisfactory to both parties - you and your silent partner.

You have to know the business aspect of it. You have to have a good plan for turning it around, and you have to be able to show them that you have a good plan. You have to be able to show solid reasons why the business was missing out and why you can change all of that. If you can make a strong presentation, it will be much easier for you to attain that silent partner’s confidence.

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11

Learn As Much As You Can About Your Very Best Prospects - You Could Use That Information To Get RICH!

You want to single out the people that are the most likely to become your best customers. No one else matters. You have to be extremely focused as far as knowing who you are trying to reach.

Some of this comes with learning through experience. There is no substitute for knowing your best customers, and you will get to know your best customers if you’re dedicated to them over a period of time.

You’ll learn what they like and what they don’t like, what kinds of products and services really attract them the most. This is how to easily target the select audience that you want to reach!

It all comes down to having that important knowledge of what gets your prospects interested, excited, and passionate. What are their interests? Use this information to target your specific market, get its attention, and get its orders.

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12

The VERY BEST, Most PROFITABLE Products That We Sell - They’ve Made Us A Fortune, And Could Make A Fortune For YOU, Too!

What I would like to cover in this article is all of the people who do come up to us and say, “How in the world do you produce so many of these products?” I would like to specifically talk about some of the best informational products that we sell. Now, when I say best, I’m talking about the fastest.

I’ve got a list of five of the best and fastest products that we’ve produced here. Although the title of this program is “The Shortcut System For Creating A High Profit Book or Manual” you need to realize that there are all kinds of different informational products that you can sell. You can sell these products from anywhere from 10 to 30 times, or more, than your actual cost to produce. Then, the fact that the customers get excellent value is the third and most important thing because we’re talking about giving customers so much value they’ll want to come back.

On our list of five, the first thing is books and manuals. Russ taught us how to use ghostwriters, and we’ve had ghostwriters that have done dozens of different books for us. So, for these ghostwriters, all we do is give them the research materials or they go out and get their own research materials. They do all the work. We put our name on it. We sell it. We keep all the profits. You can do this, too.

Also, here’s something else. You can use the same chapters in some of your manuals and find new ways to use those same chapters in other manuals. It’s something for you to think about. Rewriting. You can rewrite the material a little bit, or if you have certain chapters that would apply for other publications, you can build a manual or book very easily by simply using past things that you’ve done in other manuals, as long as the customer gets good value. Remember, that’s the secret.

The only difference between a manual and a book is just the binding. So, if you put it in a three-ring binder, you’d call it a manual. If you have it perfect bound, you’d call it a book. So, don’t get hung up on the terms here.

The second product is home study courses. This is where you just package up a ton of stuff. You have videos. You have audio cassettes, maybe some reports, back issues of newsletters, tip sheets.

What you are really shooting for here is when the customer gets it, they open it up and it’s like Christmas time. There’s just a whole bunch of stuff that just jumps out at them.

The benefit of selling home study courses is you can turn $50 worth of hard cost, I’m talking now the printing and duplication costs, easily into $500 or $800 by selling it as a home study course. This just contains a lot of your different informational products that are just grouped together with some subject as the main theme. It’s got to be a hot subject. Now, you’re instantly getting ten to twenty times your cost just by packaging it all up like this.

The third thing is recorded seminars. So, you have a seminar for your customers, your prospects, or your clients, and then you simply sell the audio tapes, the video tapes, or the printed transcripts of that seminar in pieces or as a whole. This is something that has a tremendous value.

Some of our seminars have sold for $5,000. So, when we package those seminars up and sell the transcripts, it does have a high perceived value. That’s a great way that we can sell something for ten to thirty times what it cost us.

Number four is newsletters. We like newsletters because of the commitment that it takes to do a newsletter every month. It does force you to do something and continue to produce something.

Now, here’s the beautiful part. Oh, you’re getting paid to do that by the way because you have your subscribers to that newsletter. Then, you can sell back issues of those newsletters, all packaged up. You know, there’s all kinds of things you can do with those newsletters once they’re written. You make money two ways. That’s a very popular product for us.

Number five is multi-author products. Russ is the one who first taught us how to do this. One of our first products that we did with Russ was just a simple round table discussion, that’s all it was. We just sat around the table and we had microphones.

Basically what we did was interview Russ. We have put together so many products with other people, where the work that we’ve had to do is minimal. That’s what we do every week now. Every week we get together with a panel group that all have customers and client who want the same type of materials and the same type of information, and we spend a couple hours a week recording two 45 minute cassette tapes.

Every week! It adds up over a period of time. In four sessions, you are able to produce a 150-170 page manual. Plus, you have eight 45 minute cassette tapes. There’s a product that can and does easily sell for $150 to $195. So, these are just five of the fastest and best shortcut ones we’ve done.

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13

What You Can Add To The End Of Your Sentences To Make More People Want To Buy!

One of the most powerful techniques to use in sales copy is asking questions.

Questions add to the impact of the copy by making it effect the prospect immediately, and on a personal level. It’s almost as if the piece is actually speaking to them and conversing with them rather than simply sitting there waiting to be read.

Questions can be used to accentuate your selling points. “Why can this help you make more money than ever before?” The prospect will ponder this question for a few moments in his or her head . . . “I don’t know, why will it?” and then the copy follows up with the answer in the next paragraph.

Questions are great for getting a prospect involved in a piece, mentally interacting with it. To the prospect, it feels as if it’s speaking personally to them rather than to several thousand people, adding to the power. It makes the copy feel immediately important since they’re actually actively thinking about what they’re reading.

Questions are one of the best involvement devices you can use in your copy - they’re what you can add to the end of your sentences to make more people want to buy!

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14

How To Make Lots Of Money As A Web Site Matchmaker!

I would like to talk about how to make lots of money as a web site matchmaker. When most of us build a site, our entire concern and focus is on the site. We worry about our domain name, giving that right. We worry about our search engine placement. Are we going to be high in the search engine? Can people find us? We worry about the right headlines, the layout, how the site looks, if the order form works, and whether or not we have a good shopping cart.

The very last consideration we get to are the links from other web sites to ours. The truth is, links from other web sites are extremely important. Most visitors get to your sites from other sites. More visitors will find you from other sites than from search engines. Those links have to exist before they can work for you!

This is the way people surf: they go to a site of interest, look at the links, see other sites that relate to the same subject, and travel there via those links. That’s how they move through the Internet. Therefore, links are very important!

When you are designing and putting up a site, links are always the very last thing thought of. You can always look at a new site and there’ll be one, two, or maybe three links, and they’re usually seriously lacking.

When the search engines now rate sites, one of the things that moves you up in the rankings is the number of links to your site. Links are not only necessary to bring traffic to your site, they’re also necessary to get you up in the search engine rankings. The logic the search engines use is very realistic. They say, “If there are a lot of links to the site, then there must be a lot of people who think this site is useful, and so, therefore, it deserves a higher ranking.”

What I am suggesting is you form a match making service. Go out and Find sites that need links and provide additional links to that site for a fee.

This would be a very simple service. It would be easy to sell and easy for someone to understand. You could give it a name like linkmakers.com, linkgetters.com, or, linksource. com, and you solicit other web sites to solicit and set up links for them from other sites.

They’ll have to be reciprocal links. The site will have to agree to give a link back to the other site... but that’s fine! That helps everyone, and it also helps in the search engine ratings. This is a very valuable service!

If you’ve ever sat down and started establishing links to your site, you’ll know it is a very time consuming job, and people don’t know much about how to get started. People tend to be a little shy when it comes to asking for links.

You can do it! You can systemize it, and you can make some good money doing it! It is a very valuable service! You begin by charging a base fee. Then you charge so much per link that you add to the site. Of course, your client would probably want to be able to set a limit so it wouldn’t be open-ended, but you can get a respectable fee, and then you can continue to build over time by getting paid every time you add a link.

You work out a system. If you’re experienced in direct response marketing, you can easily create a series of approach letters that can make a good case for someone allowing a link to the site that you’re working for. You can systemize this whole process and hire someone to do the work for you.

You contract a bunch of college students who are looking for part-time work to actually go out and establish the links for you. This way they get paid for doing something they enjoy - and they enjoy surfing the net! Then you split the link charge with them. You make the base fee for the set-up, then you give the student half of what you make for each link they add.

If they add a link, they just look at the site, see what the requirements are in terms of what it relates to, and then go out and search. Then they use the letters you’ve provided to contact those other sites and offer to establish the links.

It’s a very easy business to manage! You can devote your time to soliciting sites, and your college students can do the work for you by establishing the links. It can be a repeat business because you can come back to the same customers over and over every few months, and add a few links to help keep their site fresh and new traffic on the way.

It’s a very simple business to start! It doesn’t take a large investment, and it really is a valuable service that can make you money and be of use to web site owners.

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15

How To Go From Staring At A Blank Page To Writing Material That Could Make You A FORTUNE!

So, how do you get started writing you ask?

The first and most important thing when it comes to getting started is to make an agreement with yourself that you’re not going to write a perfect page, you’re not going to write a perfect opening, and nothing you put on this first piece of paper anyone is going to see but yourself. You’re not going to correct it, it’s not going to get graded, it’s not going to get printed... just sit down and write the introduction, first paragraph, or the first page to the introduction or manual or whatever it is that you need to write.

Sit down and just play with that first paragraph or page. Don’t check the grammar, don’t check the spelling, and don’t polish it.

It’s much easier to write when you give yourself permission to do it that way. Then when you finish that first page, take time and read it, and look at it very carefully. Don’t look at the grammar, don’t look at the spelling, and don’t judge it. Look for the good idea, or the nice thought, or the clever introduction, or look for the contents. Find something buried in the content that you like. Then when you see something in it that you like, congratulate yourself, saying, “Hey, that’s pretty good,” and then wad up the paper and throw it away. Now, put the second page in the typewriter, clear the screen, and start over.

Now I know that doesn’t sound like a shortcut, but believe me it is. What you’ve done is get over the hurdle, gotten started, blown out all the crud that was in the pipes, and you’ve done just like an athlete preparing for contest. You stretched your muscles, and you’re warmed up and you’re ready to write.

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16

How To Make The Most Money Possible Selling Mailing Lists!

What can you do to make your mailing list worth a ton of money? The price of your list, as well as any other list, is how well the list works for those who rent it.

The better the list works, the more money it’s worth. This is why some mailing lists are worth 10 times more money than others! Therefore, it is very important to offer the best list you possibly can in order to make the most money.

Good mailing lists are a valuable commodity, and the profit margin is huge. The better the names work, the more money the list will make. This is why it’s easy to make money in the mailing list business!

There are many ways to reach prospective buyers with your lists. Here are some of the most widely-used methods.

1. Place classified ads in magazines. Many advertisers use this method because it is inexpensive and reaches a very large audience. Never try to sell directly from a classified ad. This type of ad should be used only to solicit inquiries. When you receive the prospective buyer’s inquiry, you then send all the information about your list: price, names, zip code, etc.

2. You could advertise in various trade and business publications. There are magazines, like Direct Marketing Magazine, that list dozens of mailing lists in each issue. These ads are usually placed by the list broker, list manager, or the list owner. This can be the best method to use if you are going after big results. It may cost a little, but the rewards can make it well worth the investment.

3. Another profitable method used by list sellers is to rent a list of prospective buyers from another seller. Once you get your list, you then mail out your list information to those prospects.

4. Many firms advertise their lists in business opportunity magazines and periodicals. They develop relationships with customers and get the word out about the lists that they have available. That’s how many people are getting filthy rich with mailing lists! There are hundreds of publications available for you to choose from. By testing, you will learn which one will work best.

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17

Here’s A Secret You Can Use To Create Informational Products That Can Make You Big Bucks!

What would otherwise appear to many to be a mammoth undertaking has been broken down into smaller, but vital, and clearly understandable, chunks of information. This manual’s purpose is to help you avoid being overwhelmed by working on your entire project at one time. Concentrate on one part at a time, and then allow yourself to do a good job on each.

With this method, you won’t be working on what seems to be a huge, monstrous task. Instead, you are writing small sections that, when added together the right way, end up being the size you want. We use this method for every project we do, and we find that it works very well.

It helps to keep our efficiency high, since instead of looking at it as a huge, seemingly endless undertaking, we see it in small tasks we handle one at a time. That way we are able to keep a positive mindset, which keeps our work’s quality (as far as the information is concerned) high.

Therefore, we have a better product to offer our customers - a product they are much more willing to buy - and we end up making a lot more money than we would have the other way. The same can apply to you, too.

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18

A Product That Can Help People Improve Their Physical Appearance Could Prove To Bring You More Money Than You Could Imagine!

Everyone is interested in improving their appearance and looking more attractive. “Other people do it, so why shouldn’t I?”

People naturally feel good about themselves when they are told how attractive and well dressed they are. People feel special, pretty, and handsome when they look their best. If a person does not want to look plain and feel unattractive, there are products and books available on the market that will help them create a better appearance.

When a person feels common or plain, he/she should have the opportunity to make him/herself feel beautiful. “If only someone would show me how to make myself more attractive. Then people would look, then I would feel like somebody!” (Perhaps your book could show people how.)

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19

Five Things You Can Do Once You Have Your Interview

We’ve come up with five different things you can do once you have the interviews. Again, really there is no limit to how many you do. If you wanted to find five web site owners to interview - if you wanted to find ten, twenty, however many you feel comfortable with, and if you target one specific market area, you’ll find that you’ll have more success selling them as a group.

The first is to put the interview in digital format, available for immediate download. You can have a digital/audio file right on your web site, so when people go to the web site, they click on the interview, and maybe they read a little portion of the transcript, or maybe they even hear a sample.

They hear a small sample - maybe it’s a 30 minute interview and you’ve got five minutes of the interview as a digital preview file so people can click it and instantly hear. Then they can go ahead and buy the entire interview, and immediately have it downloaded to their computer, so they can listen to it any time they want to.

The second idea is Compact Disc’s. Again, a lot of people are putting information on C.D. as well. So you can not only have audio in computer format, but you can also have C.D.’s that people can purchase and get something to play in their car or around the home.

The third idea is written transcripts. This is something that we’ve been successful with before. It’s where you actually take the transcript from an audio version and put it into print so that people can have something to follow along with. Again, when it is written, you can also make it in digital format and available on the Internet. Maybe people can not only get the digital audio version, but they also get the digital printed version to download at the exact same time so they can read it at their leisure.

The fourth idea is something that I know has been successful for some people - an ongoing interview of the month. Instead of actually selling several interviews as a package, you could do one a month and people sign up almost like a newsletter, except it is an audio newsletter.

Each month you send out a new interview, and perhaps the transcript of it to people who have paid to receive it. Each month they get a new interview and you could keep that going on as long as you find new people to interview. There are thousands and thousands of successful web sites out there, so your material could be virtually endless.

The fifth way is an interesting way. The more we think about it, the more it sounds like something that could be very successful for someone who wanted to do it. Develop an interactive C.D. ROM, where you not only have the audio interview but also the written transcript available for people to just click and print, or view, on the C.D.

You also show, right on the C.D. a picture of that person’s web site. Maybe you even have the web site actually saved on the C.D. so that people not only can hear the interview and read the interview, but they can also see the person’s web site, and you can actually use it as a teaching tool. People can see how to develop their own web sites, based on the success of this other person that you’ve interviewed.

Those are just five quick ideas. If you can work with audio cassette tapes and interview other people, it gives you a tremendous opportunity to create products without having to write a single word.

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