This story is so AMAZING . . .

The woman who was the head-honcho of E-Bay went from a person who has spent about a hundred thousand of her own money and was almost broke, to a person who now owns the company (an Auction Site on the Internet) that has given her a paper worth in stocks and that type of thing of about 3.5 billion dollars.

So she’s gone from just about broke to being a billionaire in less than one year! From Broke to Billions! This is how an ordinary woman used the Internet to go from almost broke to a net worth of $3.5 BILLION in one single year! And the same could happen for YOU!

FREE PUBLICITY can help you get rich. Newspaper and magazine editors must have new stories for their readers. You can create a powerful story to dramatize your product, service, or company. Send out good publicity packages to these people. Make it easy for them to write about your product or service. The stories they print could work better than any advertising you can buy.

We know of one man who reportedly made $3,000,000 from an article in a national magazine. He simply sent a press release about his book to a big national magazine and they wrote the article. At the end of the article they told their readers where to get his book. (It was a small book on how to stretch your paycheck.) Checks and money-orders for around three million dollars flooded his office!

The next idea is, actually, a couple ideas. They are very similar, so we’re just going to cover one and then we’ll cover the other one really briefly.

The first idea is to sponsor local events. There are always events in your area. There’s always a big company putting them on, but they are always looking for other sponsors.

This is an idea that will cost you a little money. It’s a low cost advertising method, but you can actually advertise as a sponsor of this event. Usually, depending on the event and the size of it, you can get a lot of publicity for your web site just by listing your web site instead of your business name as who’s sponsoring the event.

Let’s use amazon.com for example. If they were to sponsor a local event, of course, they would say that amazon.com is sponsoring the event. So, if you had a business name, you could actually use your web site address rather than your business name as the name of the company that is sponsoring the event.

Say it was a big marathon race that was running through your town for a charity cause.

Maybe at the beginning and ending points they would have big banners with all of the sponsors on them. Right there as all those thousands of people were running by and all those thousands and thousands of spectators were watching would be the name of your web site! This is how you get local people in your area to help you get a ton of free publicity for your web site!

Again, it’s going to be something that you would have to spend a little money on, so it’s a low cost way. You’d be surprised sometimes at how cheap you might be able to sponsor an event like this. If they have a lot of sponsors, you might be able to sponsor it for dirt cheap prices. You can check locally. There are lots of opportunities in larger towns for different events that come to town where they look for sponsors.

The other idea that is tied closely with this one is also a low cost way to bring people to your web site. This idea is to offer scholar-ships to people that are graduating from high school. You could actually have a national scholarship, and there are lots of ways to set it up. For maybe even a hundred dollars all the way up to as much as you wanted to, you could give scholarships to high school students maybe in a field that is related to what your business is.

If you have a business that is something that a lot of people try to go to college to get careers in or something like that, and you have a web site that’s kind of related towards that market, you could offer a scholarship and tell people they need to apply for it, however you wanted to do that.

You could just pick people at random. You could make them write an essay about why they want to be in this business or something like that. Then, give a scholarship to the winner. That’s the kind of thing you can use free publicity for - to advertise your scholarship!

Say you were offering a $500 scholarship to people - you could get newspapers, T.V. stations, and magazines, maybe all over the country, to advertise this scholarship for you, get all that free publicity bringing people to your web site, and then you go ahead and give out the $500 to the person who applies and wins.

Since there are many publications, it can be difficult to make the right choice. Experience has shown, however, that magazines and newspapers that provide space for mail-order shopping have conditioned their subscribers to purchase articles by mail.

This is the secret of finding magazines that will be just right for your ad: Look for those that provide mail-order advertising space. AND YOU CAN MAKE MEGA-PROFITS! In these publications, offering products and services is one of their main jobs.

The people who get these publications buy from these ads. Why else would the publication still be offering so much to sell if it wasn’t profitable? People buy. Chances are, if you pick a publication that caters to your market, people will buy from you too.

A simple trick you can use to learn how to become a master copywriter is to write your copy as if you were writing to a friend. The more you know about your market, the more likely you are to sell them something. So, try to think of the one friend you have that would be the most interested in your product. Then write your copy to them.

Don’t actually use their name, but put a lot of “you’s” in the copy. Make it personal, as if you were writing a letter telling them about this product they will love. Tell them all about it and how it is something they want and need, and then tell them where they can get it!

You will be surprised how easy it is to write super sales letters when you take this approach! Mail order is a personal sales medium. Your ad may be run in a publication with over a million readers, but only one person at a time is reading your ad. They need to feel like your ad was written directly to them! The more the person reading your ad feels like you are writing to them, the more responsive they tend to be!

So, put some personalization in your letter. Without using specific names, use lots of “you’s” and tell them why they will benefit personally from your product! When you write to them as a person, they will begin to trust you. Once they trust you, they are more likely to become a sale!

Since books and informational products have such a high perceived value, your profit margins will be tremendous. By keeping costs down you can create something that you paid very little to produce and sell it for a great profit.

This is why selling books by mail can be extremely profitable for you! You can write and sell books from your own home. While you are accomplishing this very satisfying occupation, the competition will be asleep.

Many people have already done it. But the market is so broad, and the public’s need is so great, that you, too, can be a fantastic success! People are always interested in reading more about a subject. Your books will be different, as well as up to date.

Magazine editors have to sell magazines. That’s their job. And, in order to sell magazines, they have to give their readers what they want. This is why magazine editors will give you thousands of dollars worth of free advertising.

You have to be able to supply that editor with what he or she is looking for that will satisfy the readers.

The best way for you to give the editor what his or her readers want is to give them something that will interest their readers, and tell them why it will interest their readers.

Collect all of the ideas in the marketplace that other companies are using successfully, and use those ideas in your own ad copy.

The big companies monitor the marketplace and learn what others are doing. This is how they get their ideas, and they spend hundreds, thousands, and sometimes even millions of dollars gaining this valuable information.

The more you immerse yourself in the market itself and explore it from all possible angles, the more good ideas you will be able to come up with.

It doesn’t take much money to do this, if any at all. It is work, though. You will have to find the publications that other companies in your market place ads in. You will have to do research. You will have to see which ads run the longest, because those are the ads that were successful. Why else would they have kept running?

Do not be dissuaded by the work this takes, though, for this will show you what works in your market, what is popular in the market currently. You can add these ideas to your swipe file. You can change them to fit your product so they can make money for you.

Next you tell the local supporters of your local charity how to bid on-line. You show them how to get on eBay, for example, if that’s the auction you’ve chosen to post this charity auction on. You tell them to search for the key word, which of course, would be the name of the charity. Now they’ll bring up a list of all the items that are in that charity auction.

This makes it convenient for local supporters because they can sit at home in the evening and bid. They don’t have to give up a night to go to the charity auction and actually be there to place bids. And, it attracts national bidders because they see that it’s a charity and there’s no reserve.

People that are looking for antique baby carriages, to keep with that same example, could be looking through the auction site for them and up a message or page that says “Charity Auction” - and there’s no reserve. In their minds, this plants the idea they’re going to get it pretty cheap. They can probably bid less than they normally would, but it still would bid that item up higher than it might in a local auction.

This is your selling point to the local charity - “I’m going to get you a lot more bidders. I’m going to have the items bid up a lot higher and get you some more money for your charity auction, for less trouble. You don’t even have to take an evening away to come in and host this whole thing, and actually raise more money for the charity.” And all you want is a small percentage.

Your best prospects will read every single word that you have to say as long as it is interesting. As long as your copy is not boring, they’ll read it. Keep your copy interesting and exciting. This is how to ensure people will read every word on your website!

First of all, selling is mostly an emotional process - if you are not able to get that prospect excited about what you have to offer him or her, they’re not going to buy anything from you.

Second of all, people are busy. They’ve got lots of things going on around them, and there are definitely things they enjoy doing in this world more than reading sales letters. So if you can’t keep them interested in the sales letter, they’re going to drift away and watch television or something . . . and your sales letter will end up forgotten.

Keep your copy exciting and enticing to your prospects - this way they’ll want to read every word of it!

To be a marketer is to be able to serve other people and show people that you can give them what they want with your product or service.

There is a false belief that salespeople and marketers are greedy, self-absorbed people who conjure up schemes to get people’s money. In fact, nothing could be further from the truth.

A marketer always thinks about the other person, not himself or herself. A marketer is constantly thinking about how to give those people the benefits they want the most in terms of a product or service.

A marketer studies people. A marketer studies why people buy certain kinds of products and services, and how they can influence people’s decisions.

Why can it make you rich? Through advertising a marketer, is able to reach millions of prospects, which is the key to making the big bucks. If you have the right advertising, you can sell to millions of people - and get rich.

A Friend and business associate of ours has developed a Website System. Basically, it’s a package where the customer pays one time and gets a website that follows the traditional mail order methods that have proven successful for more than a century. The website works on the web to market products, information, and services.

When he last talked to us before this writing, he had literally attracted more than 5,000 customers into signing up for his Website System services! This is ANOTHER AMAZING INTERNET SUCCESS STORY!

And, as if that’s not exciting enough to think about . . . the total number of websites he’s currently hosting is more than 8,000 - he’s attracted all of them in just a little over a year’s time!

Our friend charges his clients $995 apiece to create a web package for them. Sounds like a lot, doesn’t it? Yet, over 5,000 people have already signed up for his services.

Why?

You can’t just have a website and wait for success to come your way. It doesn’t work that way! There are specific details that have to be watched and outlined in the development of a commercial website if it’s to stand the greatest chance of success it possibly can.

For an amateur to try to pull this off on their first try is nearly impossible. But, our friend covers these bases for his customers. Since he’s been in the business for so long, he knows what will work and what won’t.

He puts his knowledge to work for his clients, and because his knowledge could bring them many thousands of dollars, they’re willing to pay quite a bit for it . . . $995 to be exact! This is how one man got over 5,000 customers to pay him a huge $995 each for this special service! And you could do it, too!

Many companies want good mailing lists. The people who are renting your list want to be able to trust it and know where those names originated from. They want to be confident in their selection of your list.

When you work with a good list manager that knows the origins of the names on your list, that’s going to make the others feel good about your company’s list. Soon you and your lists will have a sparkling reputation. And the better your list, the more it’s worth.

Coming up with the best lists you possibly can is how to get something many people want -and will pay you HUGE amounts of money for!

As a “mailing-list supplier,” you can supply mail-order dealers - including your competitors - with the least expensive way of increasing their direct mail sales. When you supply them with good names, they make money. Then they help you make money through their continual business with you. It’s a win-win situation. It’s how to make money by helping your competitors make money!

Once you’ve collected the e-mail addresses of people who have visited your site, be it through using a guest book or whatever other tool you use, you will have a great list of names and e-mail addresses of prospects to e-mail offers to.

Here’s a great idea - if you follow up by e-mailing a “thank you” to anyone who does respond by filling out that form or by sending you an e-mail requesting information or telling you they visited your site in some other way, you’ll increase your chances of making a sale even more!

The two power-words that make people spend more money are . . . THANK YOU!

The mere fact that you followed up and identified that they visited your Site and thanked them for visiting your Web Site will make you literally stand out head and shoulders above the hundreds of other Sites that that same consumer might have visited in one evening.

People could visit 15 websites in an evening. It was discovered that the one website that would send an e-mail or a letter by regular mail thanking the customer for visiting their site saw subscription and traffic to their sites triple and quadruple as a result - - Because they were the only ones doing it! And we can tell you right now, we could go visit 25 Web Sites tonight and we won’t get an e-mail thanking me for visiting more than 1 or 2 of them.

This is such a powerful concept. It’s the same as any marketing. You have to do something that separates you from everyone else in the eyes of your customer. What a simple idea!

We don’t try and sell them in the e-mail. We remind them of their interest, we remind them where they visited, and we include a link back to the site if there is some other information we didn’t tell them. Each time we write in those follow-ups we put something in like “oh, maybe I didn’t tell you.” “Maybe I need to remind you.” “Maybe you didn’t realize.” “Are you aware that the deal expires tomorrow that I offered you? I don’t want you to miss it. You can click here and go right to the site.”

These kinds of notes are not common. People are not accustomed to getting them. They’re accustomed to getting lengthy sales letters and such. So how do they respond to these short messages? They respond as if they are personal correspondence.

Thirty-seven percent of the messages that we send out get a response. Now, we have to admit, that takes some time. But they write us to tell us thanks for writing and they give us the reason that they’re not going to buy.

That’s why the Internet, for us, is a much, much better sales tool than mail order. We sell the same product through mail order, so it makes a nice comparison. In mail order we don’t hear why they don’t buy - they just don’t buy. If someone is not interested, they’re not interested.

With the e-mail follow-up, they tell us why they’re not interested. Thirty-seven percent of the people will write us and say, “I’m not interested because....Or “I don’t have the time to.... It’s too expensive for me right now.....” or they give any number of reasons. That gives us a chance to instantly respond to them and say, “Thanks for your note. I realize you’re really busy, but just remember in your future planning that it only takes 15 minutes, three days a week, to accomplish...” whatever it is that they want to accomplish.

It doesn’t take a lot to get started. We know a lot of people who foolishly thought they had to have everything a certain way. They have wasted huge amounts of money to put in what they consider to be the perfect office, employees, computers, and whatever else they thought they needed. They did all of this before they made their first dollar.

We feel this is one of the most foolish things anyone starting out in this business can do. Get started and focus on making money - FIRST. Then, when you have the money, use it to slowly build up the infrastructure of your company. Don’t “shoot yourself in the foot” before you’ve even start the race!

Here are eight tips you can use to keep your start-up costs slashed to the bone! There are start-up costs, but these can be held to a minimum with careful planning. You will need to spend money on the following items:

1. Postcards for initial inquiries.
2. Typewriter for correspondence to suppliers and customers.
3. Stock of the books you will wholesale.
4. Stationery with printed letterheads and matching #10 envelopes.
5. Promotional literature of good quality for sales letters, circulars, and flyers.
6. Miscellaneous supplies such as invoices, labels, shipping material, staplers, etc.
7. Postage, and a cash reserve to replenish your supplies.
8. Advertising for direct mail, classifieds, or display ads.

It takes more than a statement of your offer to make a prospect a cash-paying customer. You can tell them what you have, what it’s supposed to do for them, how much it’ll cost them, and how to order it, but that won’t bring you money alone . . . HOW YOU SAY IT makes a huge difference!

Over the years, some really ridiculous things have been successfully sold to smart people. Think back to the snake oil salesmen of the nineteenth and early twentieth century. They were selling some sort of oil in a bottle, something that was supposed to make seemingly any and all ailments a person could suffer from go away.

Clearly, a few minutes of rational thought would lead one to believe that the snake oil claims were exaggeration, and that it wasn’t worth the money to buy the junk. So why did so many people buy it for so long?

The answer lies for the most part in how it was sold. It’s not without reason that the day the snake oil salesman came to town was exciting to people.

It wasn’t what was sold that caught the people’s imagination - it was how it was sold!

The snake oil salesman didn’t just stand there and say, “I’ve got this stuff for sale. It’ll cure whatever ails ya. Ten cents a bottle, please.”

The snake oil salesman’s pitch was more along these lines: “Yes, indeed! This amazing, unbelievable ailment reliever comes from the deepest, darkest forests of Africa. It was first discovered by the Yamaguchi headhunter tribe, who extracted it from the glands of the great anacondas. A great explorer by the name of Dr. John Smith nearly lost his head to the tribe in order to bring this great restorative elixir to the states, for you kind people to buy and enjoy.

“And it certainly didn’t take Dr. Smith long to run scientific tests and discover just what a miraculously amazing concoction this is! This wonderful restorative can totally relieve the common cold . . . yessirree, ladies and gentlemen, it can remove any trace of gout . . . it totally cures consumption . . . it was used to stop a black plague epidemic in a nearby town not so long ago . . . imagine all it could do for you kind, God-fearing folks!”

The snake oil salesman was a master of emotional manipulation. Through telling exciting stories, and using emotionally stimulating language, he was able to capture the people’s fascination . . . and afterward, capture their money.

Now, we’re not telling you to invent some wild fantasy to try to get people to buy your products. That’s certainly immoral, unethical . . . and illegal. Our focus here is on the LANGUAGE of selling - which is the language of EXCITEMENT!

In order to maximize the sales we get, we have to excite our prospects. We need to create marketing copy that excites their desire, and makes them want what we have to offer!

We do this through our use of exciting words in our copy. There’s a huge difference between . . .

“If the product does not meet your specifications, return it for a full refund . . .”

And . . . “If you find that this incredible course simply cannot help bring your dreams to life, simply send it back to us and we’ll buy it back from you, no questions asked!”

It’s through using exciting words and phrases that we excite out customers. Mr. Spock from Star Trek would not have had much success at marketing - we have to grab people through their emotions, their wants, their needs, their desires, their greed. And we are only able to do so by using exciting words and language. Exciting words are POWER WORDS that sell! These amazing words make people buy . . . start using them immediately!

You could reach a hundred thousand people or more every single month to tell them about your web site without spending a penny. It’s true! You can get your ad in front of a hundred thousand people every month with very little effort on your part! It can be absolutely free, or even make you a small profit, before the ads even run.

How? Here’s how!

The secret is advertising in card decks. Now, you know what a card deck is. They’re the postcard size collections of cards that come in the mail, usually in little cellophane bags. They are targeted for almost any market of any size. You can get card decks directed to doctors, to vets, to small business people, television producers, self-publishers. You name it, there’s a card deck for it.

So, what you want to do is find a market that is your target, that other people are interested in reaching, and you want to help them reach that market at an affordable cost.

The bad thing about card decks is their cost. They are sold in packages that reach, generally, 100,000 or 150,000 people or more every time that they’re mailed. But an ad in one of these decks, one card, will cost a minimal of about $1500.

For most small advertisers, that’s a big chunk of money. Even though you couldn’t get a list and mail to that many people on your own for that kind of money, it still is a pretty large chunk of money.

Here’s how you make this work for you and get it for free. You buy a card in the card deck and you divide the card into smaller sized advertisements. Let’s say you put four on one side, and then four on the other. Then you contact other people who are trying to reach the same target markets that you are and who want to go in the same deck that you’re going to go into, and you sell them a small ad on that card.

You don’t charge them the $1500, of course, but you sell those ads for maybe $250 each. With a good headline, and that much space, an ad on a card like that will get a lot of attention.

If you sell those eight ads at the $250, you’ve made $2000. And if the card is only going to cost you $1500, you’ve made a $500 profit before you have started!

But, of course, it’s not what you are looking for. That’s just the gravy ... you’re looking to get your ad for free.

You leave a banner-sized space across the face, the top, of each one of those cards - that is where you are going to put your own ad. You’re going to put your headline, a couple of lines of copy, and your web site address, to build the traffic that you’re looking for.

Everybody wins in this example. Because of your effort, your ad is absolutely free. These people all get an ad on a deck for less than they could afford to go into a card deck on their own, and you don’t have to stop at one card. You can do several of these in several different decks, all reaching your target audience.

Another method is to approach a number of sites on the web who have e-zines and newsletters and instead of selling them a full size ad at $250, maybe you charge them something like $50 to participate, and you put more listings on the card.

Essentially, you just ask them to put a line telling the title of their newsletter, and the address they can go to so someone can subscribe to their newsletter for free. You can put a lot more on the card, but you’re going to make your money in a different way.

This time you’re going to put a headline on that card. A headline that says something like, “The Hottest Free Newsletters on the Web” or “The Most Interesting Newsletters on the Web for Investors” or whatever your topic is. And then you’ll list all these newsletters, and their addresses ... But under your banner you’ll say, “You can come to my site and you can subscribe to any, or all, of these at one location.”

So, instead of having to visit all those little sites of newsletters that interest them, they can come to your site. You construct a page on your site that lists all the newsletters and they can click which ones they would like to subscribe to. Many, if not most of the people who read the card will come to your site, click the newsletters that they want to subscribe to and leave their e-mail address, and then you’ll provide that e-mail address to all those people, who have newsletters.

You’ll charge them a dollar apiece for all those names which you provide them. They win because they get to go in on the card for maybe $50 or $75, and then they pay a dollar apiece for every new subscriber they get. It’s a really inexpensive, sure way for them to get subscribers. You could make many dollars from every name!

Most people who come to your site are going to subscribe to several newsletters. They may subscribe to five, six, seven, or ten newsletters. You’ll get $10 for that name. This way your dollars add up very quickly!

It’s a good way for you to get traffic to your site, for you to build subscribers, and again, you got your advertising absolutely free.

Other great places to go are some of the sites that are press release websites, such as prnewswire, which you will find at www.prnewswire.com. Surprise, surprise! This place has a place where you can register to start receiving their press releases and pick categories that you want to hear about. You can also pluck press releases from lists of today’s news or last week’s news releases.

You can look up categories and find what press releases have been turned into them by category. Another one is prweb, which is the press release database at www.prweb.com. Again, they have lists of press releases that you can find. You can sign up to receive the new ones as they are released. Another company is E-releases, which is found at www.ereleases.com.

Interestingly enough, each of these websites are anxious to get the press releases to you. They want people to send press releases too, because where they make their money is charging these companies to distribute these press releases and get it into as many hands as possible. So, on your end, it’s free to sign up and receive this information. They’re charging the company to distribute these press releases.