How to Build
a Mail-Order
Empire!

'Despair is the price one pays for setting himself an impossible aim.' -Graham Greene 'We would have to settle for the elegant goal of becoming ourselves.' -William Styron

'A great obstacle to happiness is to expect too much happiness.' -Bernard de Fontenelle 'The wise man puts all his eggs in one basket and watches the basket.' -Andrew Carnegie

'You don’t know what pressure is until you play for $5 with only $2 in your pocket.' -Lee Trevino 'Better that we should die fighting than be outraged and dishonored. Better to die than to live in slavery.' -Emmeline Pankhurst

'Nothing of worthy or weight can be achieved with half a mind, with a faint heart, and with a lame endeavor.' -Isaac Barrow 'Great minds have purposes, others have wishes.' -Washington Irving

'Happy are those who dream dreams and are ready to pay the price to make them come true.' -L.J. Cardinal Suenens 'One advantage of marriage, it seems to me, is that when you fall out of love with him, or he falls out of love with you, it keeps you together until you maybe fall in love again.' -Judith Viorst

'The ability to concentrate and to use your time well is everything.' -Lee Iacocca 'It is only when I dally with what I am about, look back and aside, instead of keeping my eyes straight forward, that I feel these cold sinkings of the heart.' -Sir Walter Scott

'A straight path never leads anywhere except to the objective.' -Andre’ Gide 'To be able to concentrate for a considerable time is essential to difficult achievement.' -Bertrand Russell

'The secret to success in any human endeavor is total concentration.' -Kurt Vonnegut 'Beware of dissipating your powers; strive constantly to concentrate them.' -Johann von Goethe

'No horse gets anywhere until he is harnessed. No steam or gas ever drives anything until it is confined. No Niagara is ever turned into light and power until it is tunneled. No life ever grows great until it is focused, dedicated, disciplined.' -Harry Emerson Fosdick 'Concentrate your energies, your thoughts and your capital. . . the wise man puts all his eggs in one basket and watches the basket.' -Andrew Carnegie

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7

The One Proven System You Can Use To Make Thousands Of Dollars A Month On Your Website - And NEVER SELL A Single Product!

The big companies out there just don’t use free publicity ideas. We’ve been selling information on free publicity, and we’ve developed courses to teach other people how to use it. Paul Hartunian has traveled across the country telling people to get free publicity and free advertising. And yet, the big companies don’t seem to get the message. The small guys like us are using it with great effect. But Microsoft and Ford and IBM - they just spend and spend and spend.

So instead of trying to re-educate a big corporation, there’s a way to profit from what they’re going to do in spite of what we tell them. Cars.com is a national online newspaper. You’ll be able to go on and advertise your car or buy a car just like the classifieds in your newspaper but it’ll be on the Internet and it’s all cars. It’s a great idea! So to launch it, they’re going to spend a few bucks. They’ve budgeted 25 million dollars - just to launch the company!

We have a friend who used to own an ad agency. He formed one at first just to get discounts on magazine ads. You see, if you have your own ad agency you get a discount when you buy an ad at a magazine. So he said, “You betcha, I’ll do that!” The next thing you know he started doing a lot of stuff in the ad agency business. He wrote ads and became a list broker.

So when he sees someone’s going to spend 25 million on advertising, he immediately wonders what his commission would have been if he were the ad man? What would he get if they spent that on lists? Well, you’d get 20% or $5,000,000, if that was all on mailing lists. He’s also sold printing. What would 10% be? Well, 2.5 million if you’d spent all that on printing.

On magazines, you get 15%, so he always thinks, “How can you make money off all these big, big dollars that are changing hands on advertising?” Well, the way to do it is to sell advertising on your Website. Now you have a Website, you have your products on there, but then how do you generate added revenue without added work? Online advertising is incredible right now. It’s a “feeding frenzy!” It’s the one proven system you can use to make thousands of dollars a month on your website - and NEVER SELL a single product!

There’s an advertising bureau that’s similar of like the direct marketing association - it’s called The Internet Advertising Bureau. And they estimated that $2 billion of ad revenues were generated for online advertising last year. So you can talk about all the products that are being sold - but advertising is generating billions and billions of dollars!

For example, some people have a Site that doesn’t really sell anything. A good example of this would be a “Joke Of The Day” site - people go there to read the joke every day. Some of them use it as their home page and it’s making all its money from advertising on the site. They just say - we have thousands of hits per day on our site to read the joke. We don’t have anything for sale except advertising and they let other people advertise there who want all those hits. They want people to see their ad!

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8

How To Get The Most Profits
Out Of Every Single Person!

There is a simple thing you can do to make more people spend more money with you! Make them feel good! It really is that simple. If people feel good, they are more likely to do business with you! In fact, a recent survey was done of people who had stopped doing business with a certain company, and the results are in! Around 66% said they stopped doing business with them because they didn’t feel appreciated by the business! They didn’t feel good about shopping there! This is powerful stuff!

You must find a way to make your customers feel good about doing business with you. That can start with a simple smile when you greet your customers, and it can extend all the way through the follow-up phone call you make to check and see if they are enjoying the product!

Whatever your product or service is, you must find ways to make your customer feel good. They absolutely will not let you into their wallet unless they feel good about your business.

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9

Don’t Worry About What To Sell ... Just Sell!

These folks that they wrote about said they used to worry about what to sell, and then after a while their experiments and their test results showed that it didn’t really matter.

There are millions and millions of people looking at the listings, and there is always someone who says, “Oh, I want to buy that.” Even some stuff they couldn’t give away, they put it out on a table in front of their house in their yard, and said, “free - take one” and nobody did.

But when they put it on-line, people started buying it. They bid the price up above retail, when he had tried to sell it before he decided to give it away!

We were at an auction once - a stereo auction - and they had these power cords. They were no different than any orange extension cord you have ever seen in your whole life, and they were the normal price of every orange extension cord you have ever seen in your whole life, and a guy held one up and he said, “I have a supply of these. Rather than bid, I’m going to go ahead and give them to you for this price. Everyone who wants them, raise your hand.”

It was like watching lemmings run off a cliff. Everyone started raising their hand, and they sold hundreds, and hundreds of these cords that anybody can go buy at Sears. In the heat of the auction, everyone bought one.

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10

How You Can Become An Electronic Book Publisher ... Entirely With Other People’s Money!

We’ve discussed the e-books and how to become your own book publisher, electronically, saving the money on paper and postage, and selling the books. There is also another way to make money with e-books.

Once you’ve come up with a way to create them - which we’ve covered before - all you really need to do is find a sponsor or sponsors. This is how you can become an electronic book publisher ... entirely with other people’s money!

One way we would do that is a web site, which we promote. You could literally sell low cost advertising right on your web site that is going to reach a guaranteed number of people and give them the dimensions of whatever advertising you want to sell.

For example, you could sell a banner ad, which is a rectangular graphic, that when you click on it, is actually a live link that jumps people to a web site. Say you only sold them for $50 each, and you’re going to deliver them to 10,000 people, guaranteed - now that’s a bargain. That’s a good deal.

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11

From Broke To Billions! How An Ordinary Woman Used the Internet To Go From Almost Broke To A Net Worth Of $3.5 BILLION In One Single Year!

This story is so AMAZING . . .

The woman who was the head-honcho of E-Bay went from a person who has spent about a hundred thousand of her own money and was almost broke, to a person who now owns the company (an Auction Site on the Internet) that has given her a paper worth in stocks and that type of thing of about 3.5 billion dollars.

So she’s gone from just about broke to being a billionaire in less than one year! From Broke to Billions! This is how an ordinary woman used the Internet to go from almost broke to a net worth of $3.5 BILLION in one single year! And the same could happen for YOU!

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12

How You Can Turn Around And Offer A Hot-Selling Product To A Whole New Group Of People WITHOUT WRITING ALMOST ANYTHING NEW!

The idea that I want to present in this article deals with using information again, and again, and again, over and over.

One of the things I want to bring up is the fact that you can take a product you have and change the niche, meaning you can change the product in such a way that you can sell it to an entirely new group of people.

This way you’re not writing much of anything to change your product. Now you’re selling it to an entirely new group of people, people who’ve never really seen that product before.

I’ll give you some examples just to let you see exactly how this would work. For example, let’s say you’ve written a book about discount travel - “How to save money on vacations.” Let’s say that you’re selling this book to seniors. There’s a large senior market out there.

You’ve written this book and it’s called “The Senior’s Guide To Discount Travel,” and you’re selling tons of them. Your sales are slacking off a bit, though.

You can actually change something that’s not information specific, such as the introduction, and you keep most of the information. 95% of the information in there stays the same because it’s all about getting discount travel.

Now you can retitle it and call it “The Businessperson’s Guide To Discount Travel” and sell it in business magazines. You might be able to change the introduction again and call it “The Adventurer’s Guide To Discount Travel” and advertise it in, for example, cycling magazines or sky diving magazines.

You take the same 95% of the information, change the introduction, change a few words around, and sell it to a different niche market instead of the same niche you’re selling it in.

One example - a real life example - is of a marketing company doing a great job of this and making it very simple. They had quite a bit of information on mail-order marketing, then the Internet popped up and became big, and many people wanted to how to do Internet marketing.

They took all of their mail-order marketing information, deleted out all the references to mail-order, and popped the word Internet in its place. Immediately they had an Internet marketing course that sold incredibly well. It was a very good course on Internet marketing, because marketing for the Internet and mail-order are very similar.

They did a great job. Instead of having to write an entirely brand-new course on Internet marketing, they were able to make very simple changes and immediately have a brand-new course they could sell to people interested in Internet marketing.

There’s also a company out there that created books on How to Get Freebies. They did the exactly same thing. Instead of just creating a book on freebies, they had 95% of the information on how to get free things, then they title each book differently so they could sell it to a different niche.

They have the senior’s guide to freebies, the teacher’s guide to freebies, the kid’s guide to freebies, the parent’s guide to freebies, etc., and they would sell it to different niche markets - but with basically the same information!

By taking a basic block of information and simply changing the introduction and a few specific things inside the package, you can actually sell it to different niche markets and make a lot of money - with basically the same product! I really wanted to hammer that home, because it’s such a great idea! It’s a powerful idea that saves you time and energy, but can bring in a lot of extra profit.

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13

Know Why People Don’t Buy From You . . . So You Can Avoid Those Situations In The Future!

When people don’t buy from you, it’s for one of three reasons:

1. They don’t want what you have to offer.
2. They can’t afford what you offer.
3. They do not believe what you say in your ads.

As long as people believe you, want what you have, and have the money, they will buy from you. Believability is an important thing that must be seriously dealt with in the creation of every advertisement. This is how B-E-L-I-E-V-A-B-I-L-I-T-Y can make you thousands and thousands of dollars.

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14

Two Words That Can Make You Big Money!

Whatever the product you are trying to sell, your goal is to fill a need, or to teach people to do something that they can’t do right now! This is especially true in the opportunity market! You are trying to show people ways to increase their income, etc.

You can put two words at the beginning of the title to your sales material that can instantly increase your response! “HOW TO....” These words are powerful. People everywhere want to learn how to.... Your product’s best benefit goes right after these two powerful words! Here are some examples:

•How To Make Up To $100,000 A Year As A Writer!

•How To Get Rich Quick!

•How To Lose Up To 100 Pounds In The Next 180 Days!

•How To Get On The Internet For The First Time!

•How To Avoid Paying Taxes Now!

•How To Retire Before You Turn 50!

•The List Goes On...

These are just a few of the many topics that “how to” reports, books, newsletters, etc., cover!

Whatever your product, you can make a “how to” report out of it! Whatever you are selling, your “how to” should be followed by the biggest benefit your product has to offer! The “how to” will catch the reader’s eye and draw them to your copy.

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15

Eight Steps To Building A Pile Of Wealth On The Internet!

Today I would like to cover the eight steps to building a pile of wealth on the Internet. Get ready, because we’ve got a lot of good information here!

The basic perspective that guides this the idea that we’re going for an ongoing relationship with the customer, not a one night stand so to speak. The same is true no matter whether you’re on or off the Internet. We are going for an ongoing relationship with that customer. We want to benefit the other person and, of course, mutually receive benefit.

It is most often costly and time consuming to make that first contact and first sale to a customer. Therefore we are always thinking, and we want to leverage that investment in a first-time customer in the “one-night stand” into the relationship that we have.

Think about it. Lead generation costs you no matter what technique you’re using. Even if they’re on the web and they are low-cost or no-cost, you’ve still out your time and creative imagination. That costs.

To re-sell people who obviously have an interest in your topic (after all, they bought from you once) and who have a knowledge of you is your goal now.

Issues with your credibility and trust should be gone now that they’ve ordered from you before. Also, Here’s something that you may not have thought about. You actually have a responsibility to your customers. Don’t cheat your customers because, I guarantee you, whatever it is, whether it is supplements, bicycle products, information on getting rich on the Internet, or whatever, your customers want more and they will spend more. If you don’t make it easy for them to do that with you, they’re going to go to somebody else and they might get an inferior product.

Think about your own experiences! Have you ever known anybody who was interested in anything, be it parachuting, swimming, coin collecting, or whatever, who didn’t want more and more? They do - and you do! Therefore, you should make sure they can depend on you!

When you are thinking about this, the ironic synchronicity is that you will always give them better service because you are working to do just that! It takes a lot less work, effort, and stress to do that.

I am going to give you the eight points, but I want to run through just one quick example so you get an idea of how powerful this can be. On one ordinary day last year a customer faxed in one of our Enrollment Forms. They had gotten it on the web, downloaded it, filled it in, and sent us $782.00.

It came into the office at 1:39 p.m. We shipped the order out overnight.

She requested and paid for it, so we made $782.00 that day. But, of course, in her package we included some ride-along materials, namely extra-free special reports that didn’t cost us a penny.

She got the package, and she was overwhelmed with the WOW factor of the out-of-box experience. She read one of the reports, and the next day in our office at 4:52 p.m. we received another FAX - she had ordered $152.00 more.

We sent her latest order right out. Day number three, she faxes in an order of $1,437.00 for an Internet Distributor package. This was also ride-along material packed with one of the products she had already ordered. It did not cost us a penny to send! It was a 15 page report so we did have to pay for the printing, but it went out free in her original package.

What can I say? Look at this! We started with a $782.00 order. Most people would have let it drop there! But, in three days with this one customer, we pulled in a total of $2,371.00 - an additional $1,589.00 when compared with her original order.

So what can you say? It all came from having these eight steps that I am going to give you in order.

Incidentally, when I was preparing to write this article today, I wondered what that customer had done with us lately. I went into the computer and pulled up her account. That Distributor Package she bought gives her the right to re-sell packages. She had four packages that she had sold that day for a total of $1,628.00. Now, that wasn’t all my money and that wasn’t all her money.

Here’s the point: this is repetitive because she is doing it again and again. So, that’s what we want to start thinking about, not a one-night stand but an ongoing relationship!

With that in mind, here are the eight steps to building a pile of wealth on the Internet.

1. Offer real, genuine value, and an inexpensive price.

A lot of times it is “Free” in the form of free special report or a free software download, and we give them genuine knowledge and value.

People respond all the time! They are telling us, “Gee, I never knew that!” “Gee, I know more now after reading your 15 page report, than I knew after I bought some competitors $97.00 report.” Who are they going to come to next? So, you should offer real value at an inexpensive price.

2. Offer up-grade options with your original purchase option.

You’ve seen it. You get a magazine subscription and the whole magazine sales letter has been pounding on you to get a subscription. So you go to the order blank and here there it is, “One Year - $29.00. For an even better value Two Years.” And, of course, you’ve got a discount, right?

Then they’ve got the best value and it is for three years and you save a lot of money! We’ve got one with the book “Mail and Grow Rich.” We send out the piece that sells that. And just on the order form it says, “For the best experience, there’s also Mail and Grow Rich on cassette,” and it is an extra $23.00.

Offer an up-grade option and you will increase your sales. Another thing you’ve probably seen or you will if you start paying attention is Basic and Deluxe options on a course. That’s the same thing!

3. Pop bounce-back offers into every package that you send out.

Those are the inserts I referred to earlier as “ride-along materials.” In other words, some-body has bought a program from you so make sure that you send something offering them something else because they will be happy when they receive your materials. They are interested in the subject, so send them some-thing related and let them buy back from you again.

4. Send a stick letter.

This deals with that moment where you’ve got to fight post-purchase dissidence. That just means that after you’ve bought something, sometimes you say, “Uh oh, did I do the right thing?”

You want to develop the relationship. Many times something that you can send will help with this - another free special report (of course, you will make an offer), or a real affordable book. We’ve got books that we send out that cost us anywhere from $1.20 up to $5.00. It’s something that will make a genuine, feel good relationship. That is called a “stick letter.”

5. Send out a sequence of back-end mailings.

We talk about mail. Obviously we’re using the terms on the Internet. There’s e-mail and, of course, there’s no cost for that. If you’re sending out actual physical mail, that’s also excellent. These back-end mailings are offering additional products.

You re-sell what you sold, you re-sell your value you offer them up-grades, you offer them new products, and you cross-sell with other products.

6. Back-end your back-end.

In other words, if they buy one thing and they buy another, they will still buy another so don’t stop after one thing!

7. Never stop marketing to a customer until it becomes unprofitable.

A customer’s clients are not prospects. They are people who bought something from you. They are interested. They have demonstrated it with their cash, so until it becomes unprofitable, never stop!

And, of course, as far as e-mail e-zines are concerned, about the only time it becomes unprofitable is when they say, “Take me off your list,” because there is no cost, and that’s what we all love about Internet marketing.

8. Never stop setting up joint ventures as host and beneficiary.

Never stop creating new products because you want to expand your offerings. I talk a lot about joint ventures because you don’t have to create that product, you don’t have to commission it, you can go to someone who’s got a product that is related to yours that would benefit your customers and say, “Hey, let’s make a deal and we’ll split the profits.” That subject could be a whole other tape series! But right now, it is just never stop getting new products!

So, that’s it! The eight steps to building a pile of wealth on the Internet. Let me know how you do!

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16

Sneaky Secret That Gets Other Website Owners To Advertise Your Website For FREE!

One of the things that a friend of ours did on his site just happened by accident. He was on the Internet and needed a banner for his website. He really didn’t want to have to purchase software, so he went to the search engines and searched for “Free banner makers.” Basically, these are websites you can go to. You type in a little bit of information, you click a button, and the website itself will generate an actual banner for you. They’re free websites you can go to.

He tried a couple of these, and people were asking him where he got his banners. On his website he just put together a list of five or six different websites where you could go and get a free banner created.

All of a sudden, he would go to some of these discussion boards and would find that other people were telling people on the discussion board about his list, his directory. He wasn’t out there doing it himself. People who had heard about it were doing it for him!

He gets a lot of traffic to that site and to his website selling products just because of that list and because people are spreading the word. They could go to search engines and find each one of these banner making websites themselves, but it’s easier for them to go to one website that lists many of them as opposed to searching for each one individually.

You can very easily do a search, create your link list on something that’s very popular - Internet award sites, Internet auction sites, free software sites, shareware sites, etc. - and have your own page on your website that other people will advertise for you. Believe us, word of mouth on the Internet spreads around, especially if you’ve got something that people want. It’s a sneaky secret that gets other website owners to advertise your website for FREE!

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17

How A Tiny Piece Of Paper Worth As Little As A Penny Can Drive People To Your Web Site!

Now we’re going to teach you how to use a tiny piece of paper that only costs a penny, or maybe just a little bit over a penny, to drive people to your web site and build your business!

This tiny piece of paper is called a web card. It is very similar to a postcard, except it is only designed to drive people to your web site. Web cards do this two ways: 1) get people to come to your web site who have never done business with you before, and 2) get those people to come back again and again and again.

These little web cards can build your entire business for you! Here’s an important lesson we want you to really understand. Business can be very complicated and if you go to a bookstore or a library and start looking for books and information on business, you can become very confused in a short period of time.

There are all kinds of experts out there and they’re all sharing different ideas on what it takes to make money in business. But we want to say this: there are really only three ways to build your business. That’s it – just three ways.

First, you can get more customers to do business with you the first time. So right now, if you’re bringing in 1,000 customers a month, and you bring in 2,000 customers a month by changing your marketing system, you’ve doubled your business.

Second, you can sell to those customers more often. So right now, if the average customer buys from you twice a year, and you get that customer to buy from you four times a year, you’ve doubled your business. It’s just as simple and easy as that.

Third, you can sell those people higher priced items with bigger profit margins attached to those products and services. For instance, right now if the average sale you are making to your customers is $100, when you average out the number of customers you have and then you take your gross sales for that year, if you just increased that to $200 for the average sale, you’ve doubled your business.

And it’s really that simple. There are lots of different marketing strategies that can be used to bring about those three things, but once you realize how simple it is and that there are only three things, it makes your job so much easier. You can hone in on those three areas.

The best advice that we can give you is to do a little bit toward each of those three areas. Strive to bring in more new customers, strive to sell to those people more often, and also sell larger ticket items to those people.

Your web card can do all three of those things!
You can use it to attract new customers to your site, you can make them special offers and put sales materials there that is geared toward people who have never done business with you, you can use it to sell to people more often and just stay in touch with them.

Send them this simple post card that just compels them to go to your web site. That is the only purpose of the web card. You’re only trying to do enough to get them curious and go to your web site.

If you try to tell people too much on your card, then you give them no compelling reason to go to your site. You can send people a card every two weeks for dirt cheap, and get them to revisit your site for some kind of special offer. Make it secretive. Do it semi-blind - that’s what we call it - where all you’re really trying to do is just get them so curious they can’t wait to see what it’s all about. Then you can use this very simple web card to sell high priced offers to your customers.

Think about those little web cards as being something that gives you a tremendous amount of leverage. Your web site can contain huge amounts of sales material, but the actual card that you use to drive people to your site can be very, very small. Your web site gives you enough potential selling power to do a complete selling job on even the most expensive of products or services.

The key to making those sales happen is sending them one, or a series of, small cards. Using these web cards gives you a tremendous amount of leverage. Postcards get read.

Most people sort through their mail that they get over their trash can. People are very busy these days. But you put together a very nice, bright colored postcard, and all it is trying to do is to compel either new customers or old customers to go to your site for some free thing.

Then when they get to your site, they get your sales material. You can do a complete selling job then.

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18

How “Roll-Outs” Can Make You A Millionaire!

A “Roll-Out” is a simple money-making technique that my husband and I (and many others) have used to become millionaires. It has the powerful wealth-building potential to do the same thing for you. Here’s how it works:

1) You test different front-end offers to attract new customers.

2) You develop these offers by testing as many different things as you can, such as: headlines, prices, products, guarantees, etc.

3) Experiment slowly until you find the offers that consistently earn you the BIGGEST profits.

4) Then “roll-out” with those offers by seeing how many new prospects you can profitably sell it to

Roll-outs have the potential to make you rich because they are proven winners of all the tests you run. There’s almost zero-risk if you do it right: A) Test new offers and elements in your offers as inexpensively as you can. B) Only roll-out with the offers that have been proven to make the BIGGEST profits. You have the potential to get rich even if only 1 out of 10 of your offers is good enough for a large roll-out.

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19

Where To Go To INSTANTLY Find Out About Certain Hot-Selling Products Before They Are Available To The Public For Sale! You Can Have Them Sold - And Make A Profit - Before Anyone Else Even Knows They’re For Sale!

Pawn shops are legally required to hold onto items for a while before selling them. But, if you can get them to tell you when something they have is going to go up for sale, and they give you a date, the item will be guaranteed to be there!

This can be an especially powerful tool for an Internet auction entrepreneur . . . pawn shops are where to go to INSTANTLY find out about certain hot-selling products before they are available to the public for sale!

In fact, if there’s no chance of the previous owners coming to claim it, you could work out a very good deal with the owner of the pawn shop . . . You can have them sold - and make a profit - before anyone else even knows they’re for sale!

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20

Little Tiny Mail-Order Companies Across The United States Can Make You Rich!

There are many little mail-order companies that don’t know what to do with their names and lists. They are in the business, making sales, filling orders, and building their list . . . but they don’t know what to do with it. This is how to make a fortune by targeting certain groups of people, namely the small mail-order companies!

You can often buy lists from these little companies and work out deals with them. They have the gold mine, but they don’t know how to mine it.

Then, you can turn around and rent them out on the market to make money. This is how to make a fortune by compiling mailing lists! Not many companies out there are doing this. It is a very unique way you can really cash in with mailing lists!

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21

How Joint Ventures Can Bring You Riches!

Joint ventures can make you rich! Why? Because joint ventures allow you to use the leverage of other companies’ customer bases.

In joint ventures you work with companies that are involved in the same market that you are. But they are not necessarily reaching your exact customers. This gives you a whole new source of customers or potential prospects you could be reaching out to.

A joint venture really is a partnership between your company and their company. You allow them to use your information, and vice versa. Many times you will have a product or service and, through a joint venture with a company that already has an existing customer base, you can sell your product or service to their customers with your partner’s endorsement.

Your partner’s customers don’t know you, but they know and do business with your partner, and the endorsement of your partner can help you gain the trust of your partner’s customers.

Remember, accepting an offer is an act of trust, and your partner’s customers have already shown their trust by continually buying. Therefore, when your partner endorses you and your offer, your partner’s customers are

much more trusting of you. This gives you a tremendous amount of potential leverage as far as gaining sales. Joint ventures can make you RICH!

Remember, it does not take a lot of partners to make a lot of money with joint ventures. You can make many profitable deals with just a few partners.

We have had many profitable joint venture relationships - with just a handful of companies, and we always end up making between 40% and 50% more profits during the periods we have joint ventures as opposed to the times we don’t.

Another important thing you should keep in mind is that the cost to go out and try to reach those all-important prospects and customers has been eliminated or greatly lowered because you are using your partner’s customer base. You don’t have to go out and spend a great amount of your money trying to find them - they’re already there!

Joint ventures also work just as well when you can take products or services that your partner creates and sell them to your customers. It does - and it should - work both ways and be a win-win situation for you both. Joint ventures are how to easily make 40% more money every day of your life! Remember, we are always able to pull at least 40% more profits through them - and you have the same potential!

Also, joint ventures are how to make yourself extremely valuable to some people - and then cash in on it! In a joint venture relationship between you and another company, you are sharing the responsibilities inherent in the project. This way, instead of one company having to do all the work, each company only has to do a portion.

This makes it much easier and less time consuming for the companies involved in a joint venture. But, it also makes you extremely valuable to your partners. You are performing specific functions for your partner. You save your partner time and money. Hence, you become very valuable to your partner.

You have done the real work in this scenario. You have found the prospects most likely to accept what you and your partner are offering. This makes you the lynchpin of the joint venture. You are supplying your partner or partners with prospects and customers.

This is a unique scenario because all you’re selling is the names of qualified prospects and customers. Most businesses are also highly involved in marketing, and not many realize that there are great profits to be made simply by finding prospects and customers for other companies to use.

All they have to do is sit back and manufacture the product, but you have to go out and find the customers. But, without the customers, your partner isn’t going to make any money. This is one very unique way you can make big bucks with your customers!

Therefore, in most cases, your services are a justifiable reason for you to receive more of the profits than your partner. You have a very crucial job, and you can ask more for it! This is how to make yourself extremely valu-able to some people - and then cash in on it!

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22

Don’t Limit Yourself To One Product, Unless You Want To Limit Your Profit Potential Dramatically!

You will be denying yourself the possibility of additional low-cost inquiries, and back-end sales, if you limit yourself to one sellable item. Just by coming up with more products you can easily make three to seven times more money! You have to have multiple products, because no one product is going to carry you for long.

Profits in this business come from the back-end sales. Back-end sales are all of the products and services that are related to the first products or services that you sold the customer initially. This is the key to bringing in the big profits.

If you focus only on the front-end, initial sales and don’t put any serious effort into your back-end sales, you are robbing yourself of a serious source of profits.

Without back-end sales, you limit your profit potential to only the amount you get to keep on the front end. But, with back-end sales to fall back on, you can increase that profit potential, and you could potentially make three, seven, maybe even seventy times more money than you would have made with front-end sales alone!

If you try to make big profits with only one product, you are making a grave mistake. You are limiting your chances to get rich. You get rich through making profits, and the secret to getting profits is to resell customers who have bought from you in the past.

One of the smartest, richest marketers we have ever met in our life once said, “It’s really easy to get rich. You just make more money than you spend.” Yes, many people will say that statement is very “tongue-in-cheek.” Some people could also say that our message about getting rich is over simplistic: “All you have to do to get rich is find and keep customers.” In fact, it is the fundamental principle behind getting rich.

There is a reason we use these simple phrases that outline the keys to success. These are things that are designed to help you. If you can just remember that it’s easy and simple, hopefully you won’t get mentally hung up in all of the complicated aspects of the business.

The truth is, in business, as well as anything in life, you can end up screwing something up by complicating it. We try to teach simplicity. It’s an important part of our message, because if you can keep it simple in your mind, it’s much easier to do.

Most people start thinking about all their customers, and they say, “You know, I’m selling something for fishermen, and fishermen are everywhere, so almost everybody is a potential customer. They’ve probably all gone fishing in their life at least once or twice, or at least most of them. So my customers are everybody.”

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23

How Losing A Little Money Can End Up Making You A LOT Of Money!

All of the “free” offers advertised have a value and expense attached to them. When the marketers mail out their free offers, they automatically assume an initial loss.

Many marketers — and you should learn this, too — know that this is how to lose a little money in order to make a lot of money! How is that loss turned into a profit? In the promotional package that accompanies the free item, and in back-end, follow-up offers.

When you give away something for free, you do lose something on the front-end. You lose a little bit, but then you’re able to gain it back later. It’s an investment. You are spending money on the promotion. The promotion itself doesn’t produce a profit. Only when you sell to that customer for the first time do you actually make a profit.

The key is, you’re investing and losing a little bit of money until you make that initial sale to the customer.

Once you sell to that customer, you add their name to your mailing list. That mailing list keeps growing as more and more customers purchase from you or “raise their hands” for the first time. Then, you’re able to go back to

those customers and start offering them your back-end products, which will bring you the real profits!

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24

One Way You Can Gain Your Prospects’ Confidence . . . And Use It To Bring You Loads of Cash!

Prospects want your products to succeed for them. They want to get what they pay for . . . it’s as simple as that.

As they read through your ad copy, though, they will have fears. What if they don’t understand an aspect of your product? What if they’re not sure how to get it to work? What if they feel they need help learning how to use it correctly?

They’re going to wonder if you’ll be willing to help them or if, after the sale, they’re going to sever ties with you . . . “Hey, you bought it, that’s your problem. We’re busy people over here.”

The answer to this problem? Offer consultation time with your product. This is one way you can gain your prospects’ confidence . . . and use it to bring you loads of cash!

By doing this, you will be extending a lifeline for your product - a reason that it can be worth the money no matter what. The customer will know that, if he or she can’t figure out how to make it work, you can tell them how to make it work.

This will instill them with confidence in both you and your product, and consequently they will be very open to buying it!

By offering a service like this along with your product, you give people the feeling that you’re going to be there for them if they ever need you. They’ll feel better - therefore they’ll buy more - and you’ll make a lot more profit!

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Selling to Everyone Isn’t The Key to Making A Fortune - Serving A SMALL Market is!

Most people start thinking about all their customers, and they say, “You know, I’m selling something for fishermen, and fishermen are everywhere, so almost everybody is a potential customer. They’ve probably all gone fishing in their life at least once or twice, or at least most of them. So my customers are everybody.”

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26

The Easy Way To Sell Information Online! How To Turn Other People’s Curiosity Into Truck- Loads Of Cash!

The Instant Publisher CD-ROM gives you the rights to sell 750 How-To Reports that are all on one CD-ROM.

Each day, or maybe only each week, you put a different one of those 750 Free Reports on your Website as an enticement to get people to your Website. Then you can run a free publicity offer.

You could get someone to publish an article about you that says, “Visit this Website to get a Free Report. The Report rotates every Week. You can get a Free Report that will give you a different Money Making idea every single week.” Then at the end of that report it says that to get a full 750 of these, complete with reprint rights, click here and read more about it. That could be a very powerful idea!

Make sure you put some of the best reports up! It’s the easy way to sell information online! It’s how you can turn other people’s curiosity into truck-loads of cash!

When we give things away free, some people say, “Well, we’ll give them a little introduction to the book or we’ll pick out a report or two that really doesn’t say much. So if we give it away, it’s no big deal.”

WRONG! That’s the wrong approach! If you’re selling that CD-ROM of 750 reports, you want to give away some of the BEST ones so they say, “Wow! If this report is so great - I’ve got to have the rest of them!”

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27

Thousands Of Hot Secret Sources That Will Gladly Give You TOTALLY FREE Internet Advertising!

There are thousands and thousands of newsletters out there that go to special interest groups. There’s a directory that you can find at most large public libraries called the Ocksburg’s Directory of Newsletters. In it, you will find over 20,000 newsletters and over 100 different subject categories, and they could all potentially become a source of free advertising through your press releases.

That’s something that’s worked really well for us - sending out press releases to these particular newsletters that service niche markets that we’re targeting. This lets them know about our web site. They are always looking for something to write about. We have received free publicity in newsletters by simply faxing a press release to the newsletter publishers letting them know about our web site.