By having a real knowledge of what your product or service does for your specific market and being able to offer them the most of what they want, you can add a “power punch” to your headlines that will get your readers to do what you want them to do!

What’s the biggest benefit that prospects and customers will get if they accept your offer? What’s the biggest thing that the customers and prospects want?

For instance, if you were to have a product that was designed to relieve the pain and suffering of people with arthritis, your headline could be “End Your Pain NOW!”

A strong power punch like this headline will get more prospects to stop, read your sales message, and decide whether or not you have something that they really want and can use. It’s simple, but it requires much thought about the customers your product or service is designed for.

If you have marketed your advertising correctly, though, and have your arthritis remedy ad placed in a publication that is often read by many people suffering with arthritis pain, your power punch will be at its most effective - and most profitable.

The one secret that you must know to make the most money with your tiny, inexpensive ad is to attract the largest number of qualified prospects. It’s very important that you single out and focus on the type of person that you most want.

What you really want to do is get as many people as possible to respond to your offer. Many factors are involved in doing this, including the right copy, layout, typesetting, and appearance.

Then, you turn the inquiries into as many sales as you can. Then you earn as much profit as you can through repeat sales to these people with similar products and services.

The classified ad will pull in the prospects. Once a prospect has responded to your ad, they have qualified themselves. Now, it’s just a matter of going back to them with other products and services and finding out whether they will accept them as well!

People read newspapers, magazines, newsletters, reports, etc., because they tell a story. Therefore, you can attract more readers with story-type headlines. This is a simple trick you can use to make your ad fun and enjoyable to read.

By telling a story you make people want to read your ad. It compels them to read it. Here are some examples:

1. How I trained at home for a money-making career.

2. I made $38,000 in the first 3 months.

3. They laughed when I told them I was starting my own business.

4. Last year I was broke-but look at me now!

5. I made $4,800 on my first try!

“Preparation” can be your key to making BIG BUCKS! You have to know who you’re trying to reach.

1) You have to know what your specific market wants and needs.

Your market has wants and needs - problems they want a solution for, things that they’d like that currently aren’t available, things that are better than what they have now.

2) You have to know what gets them excited.

Once again, the key is in knowing what your market wants and needs. But in order to best relate to your prospects what you have to offer them and how great it is, it is important that you learn how to do so from THEIR perspective.

This doesn’t mean you write your ad as if you were them. Rather, it means that you should be able to write your ad as if you were an insider in their market, someone involved in the market, who has come up with something great to share with the rest of the market.

Learn as much about your market and your prospects as you can. What do they do? What processes do they engage in? Does the market have specialized language - words, phrases, and such that are used exclusively in that market?

Once you have in-depth knowledge of your market, you will be able to write ads that are very appealing, and your offers will be even more attractive and exciting than ever before!

3) You have to know what kinds of products and services they buy.

Your market will tend to accept certain kinds of products and services more than others. It is important for you to know what kinds of products are hot in your market and which ones aren’t. That way, you’ll be able to develop products and services that are more likely to succeed and avoid those that aren’t.

If you prepare your offers and ads first by using this information, you will be able to grab your prospects’ attention and interest easier. Consequently, you’ll reap bigger sales.

When you write your copy, always use the “They have a problem, you have the solution” approach. Why? Because you can make money from people’s problems!

Most products or services solve some sort of problem for the people who buy it. The most successful products and services solve big problems that certain people and certain markets have.

Try to think about the problem from their point of view. Put yourself in their shoes. Feel what they feel. The more you’re able to do this, the more you’re able to get in touch with their problems. Then you can offer your product or service as the solution. When you’ve successfully seen the situation from their point of view, your copy can become much more intimate to the readers because you’re speaking their language.

Here are three quick ways to find creative ideas that can make you rich:

(1) Study the ads, products, services, and promotional materials other people are using to make money.

(2) Write down their best ideas.

(3) Experiment with different ways you can use these ideas in your own promotions.

The ideas other people are using to make money can make you money, too. Use their proven ideas to get rich.

You can make a fortune by picking up businesses from old owners who didn’t know anything about MARKETING! Many businesses close down because the owners had no idea how to properly utilize marketing.

Many business owners don’t have a handle on marketing. They are caught up in the day-to-day routine. Instead of owning a business, they own a job.

The people who make a lot of money in business do not see their business as something they work in. They see is as something they work on. This gives them the correct perspective they need to really see the overall picture and do something about it.

The business owners that fail, though, don’t do this. They get so lost in the day-to-day grind that they don’t see the overall picture. They don’t see a few months, a few years down the road. They see today and, possibly, the following day. They don’t worry about who their customers are and what those customers want. They don’t design the best offers for those customers. Instead, they’re busy doing the little things.

The people you want as your silent partner are people who have money. They want to invest and get a better return than they normally get. Find those people; if you turn that company around, you will both get what you wanted C your partner will get more money, and you’ll have a successful business!

Those silent partners who have a lot of money they can put into your business are the silent partners that can help you raise hundreds of thousands of dollars!

It’s simple business. You’ve got something they want, and they’ve got something you want. As long as you control the business successfully and they keep investing in you, you pay them the interest due to them. They really won’t have much say in how the business is run, and, odds are, they really won’t care just as long as they’re getting their end of the bargain fulfilled.

Also, don’t forget to work with a good accountant, because a good accountant can help you put those things together. If you work with a good accountant, the legal issues can get covered in a way that is satisfactory to both parties - you and your silent partner.

You have to know the business aspect of it. You have to have a good plan for turning it around, and you have to be able to show them that you have a good plan. You have to be able to show solid reasons why the business was missing out and why you can change all of that. If you can make a strong presentation, it will be much easier for you to attain that silent partner’s confidence.

Your desire to make huge amounts of money is the first step to riches. Now turn this into huge amounts of cash. Just follow these five steps:

1) Pick an area that excites and interests you greatly.

2) Find people and companies who are serving this market.

3) Study the ways they are making money.

4) Find or develop products and services that can help the people in this market get something they really want.

5) Constantly stay in touch with your customers. Let them know they’re important. Give them more of what they want.

Remember, the secret to getting rich is to re-sell enough products or services, at enough profit, to enough people. The steps above help you do this.

Some mail-order firms continually search for, and rely on, distress merchandise that can be offered at bargain prices. The purchasing of distressed merchandise is one secret that some entrepreneurs use to get super quality merchandise at 5 cents to 10 cents on the dollar!

Many companies buy up inventories of other companies. They will spend hundreds, thousands, sometimes even millions of dollars buying up these inventories. Then, they sell it out to other companies a piece at a time for a significant markup.

A smart entrepreneur can buy this extra or liquidated produce for virtual pocket change per unit. The price to the entrepreneur can be as low as 20, 15, 10, sometimes even 5 cents on the dollar!

If this opportunity sounds attractive to you but you’re not sure how to contact these liquidation firms, rest assured that they are out there. But it may take some effort on your part to find them. Do some research, make some calls, check some phone books. . . . Eventually you’ll come across them.

Catalog companies will push your product like crazy because it makes them money. Let’s not forget that this is the main point: When you’re trying to work with a catalog house, that catalog house becomes your customer. You have to show them how you can make them money, because that’s what they are really interested in. That’s what win-win situations are all about.

Many times businesspeople think that business is only a win-lose situation. These people have the wrong idea about capitalism. They think it’s centered around greed and marketers are people who sit around and think up ways to bilk people out of their money.

That’s not true. There is deviousness in good marketing, but it shouldn’t be used for ripping people off. Instead, it’s used to find out what people want. Then the business can develop a way to give the people what they want. Consequently the marketer and his business can make money.

Catalog companies need to turn a profit in order to make money and survive. The people who find products for the catalog companies have the job of making the money for the company. If they can’t do it, then they lose their job.

Therefore, you have to show them that you can give them what they really want. You have to show them how your product can make them money. Give them the reasons they should include your offer in their catalog. Catalog companies are always in search of hot, new products that will make them money, and that’s an important reason why catalog houses will PUSH YOURS LIKE CRAZY!!

Get credit on the ads you run and all your printed sales material. This is the smart way you can make money starting with zero. It may take a little time and work to put this together, but it can be done. We started our empire with around $300 for our first ad. All of our initial sales material was printed on credit. And we built our business from the profits that were generated from our first ad.

Here’s a tip you can use: Develop your first promotion around something that’s selling extremely well for other people. This gives you the best chance to make a fast profit on your first ad. Use that profit to pay back your creditors and run more ads.

People are responsive to anything that will offer comfort in their life. People work hard to make ends meet, and they justifiably feel they deserve a little relaxation and luxury occasionally.

It may be self-indulgent, but people really do deserve relief, such as comfort and leisure. It may be a little more play, a hobby, some travel, or other leisurely things they have given some thought.

People do not pity themselves, but they sometimes wonder how people who are not as capable or industrious, somehow seem to have more comforts, more conveniences, and more freedom from many of the worries they have. So why shouldn’t they get a little comfort and leisure time occasionally? (Can you provide a solution to this problem?)

Using the right words and phrases in your sales messages is the secret you can use in every ad that will make people BUY YOUR PRODUCT OR SERVICE! You have to tell the reader how your product is going to benefit them. It’s the words or phrases that you use that compel people to buy.

Writing advertising copy is a craft, just like, for example, carpentry. The difference is, your tools aren’t hammers, drills, saws, or screwdrivers. In ad copy writing the tools are the words and phrases you use.

The carpenter’s main goal is to create a new object from raw materials, while the ad copy writer’s job is to use the tools of words to bring them money. You have to have the best tools possible to do the best job possible. When you’re a copywriter, the better the tools you use, the more money you can potentially make.

Advertising is a battle to capture your prospects’ attention that will lead them to place an order. It all begins with your headline. It must create interest, influence feelings, and offer benefits to the prospect who is reading it. This is the most important copy you’ll write. Here are a few simple tips for writing million-dollar headlines:

(1) Pick out the biggest benefits your product or service offers.

(2) Write headlines that clearly show your prospects or customers the main things your product or service can do for them.

(3) Study the successful headlines that other people have used in the past or are using now. Collect them. Find ways to use the best of these ideas in your own headlines.

These are the headline secrets that have helped us get rich. They can work for you, too. Good headlines can make you rich because they: A) Get your prospects’ attention, and B) Get them interested enough to read your sales material. These two things can lead them to becoming good customers for years. Remember, that’s the real secret to getting rich. There’s no substitute.

Profits are the most important thing to your business. This is the money you can use to buy all the things you want: Beautiful homes, cars, boats, vacations, etc. So learning how to make profits is very important. And guess what? IT’S SIMPLE TO MAKE PROFITS. Just remember: Profits come from re-selling to your customers. That’s it! Follow these three steps:

(1) Make continual new offers to your customers.

(2) Make all of these offers as irresistible as you can.

(3) Take the most profitable of these promotions and offer them to new customers who have never done business with your company.

This little profit secret has brought in as much as $100,000.00 and more in daily sales for our small company. You can use it to automatically increase your profits, too.

You also must not isolate yourself from the rest of the world. Knowledge can be found in many different places. Money-making ideas are everywhere you look! You’ve got to be open to seeing things that other people generally don’t see.

Instead of saying, “Hey, that’s a great idea!” you should be saying, “Hey, that’s a great idea! I wonder how they did it. I wonder how I could do something like that too.”

It’s all a matter of thinking. You need the ability to think big. Start thinking, as we like to put it, on the other side of the cash register. When you see a good idea, you shouldn’t just notice it, you should notice it and then try to figure out how you could do something like that.

After years of thinking about things like this, reading all of the good books and magazines out there about the success in business that other people have had, you will start thinking like a businessperson, and you will begin noticing the common denominators that are out there in many different businesses.

How do they generate their profits? How do they earn the sales? You will be able to start figuring all of these kinds of things out. You’ll start seeing that money-making ideas are everywhere you look. Then, all you’ll have to do is just go out there and put it into effect!

Ambition is half of what it takes to make it in direct-response marketing. Knowledge is the other half. If you are already ambitious, you already have half of what it takes to be successful in direct-response marketing.

The ambition has to be there, though. Nobody just goes out, gets rich, and stays rich totally by accident. If someone does go out and instantly make money, then they usually end up losing it as fast as they make it.

The people who get rich do so for a reason. They start out with ambition, believing that it’s possible. They start out with a fire inside of them.

Since you have this manual in your hands, you have answered for your ambition. If you didn’t have ambition, why would you be holding and reading this manual now? You already have half of what it takes to make your fortune!

Now take your ambition and add it to the other half of the equation - knowledge - and get out there and work at making your fortune!

One of the best benefits of having a direct-response marketing company is the fact that nobody but you has to know how big your company really is. You’re advertising in publications, and you’re using direct mail. In those mediums, you do not deal with many, if any, walk-in customers.

Our company has served over 250,000 customers, not counting the seminars we’ve had for our customers. Out of 250,000 customers, only about 1,000 people have actually physically walked into our main place of business on their own.

Nobody, except someone who actually walks in to your main place of business, actually has to know how big your company really is. People can think you’re a giant company simply from how you present yourself in your ads and sales material. These ads and sales materials are the only things people have to judge you by! This is how to make your customers and prospects think that you have a much bigger company than you actually do!

Your product will sell if you offer it to the right prospects. When you are searching for a product or service that will sell, use the check list below to evaluate whether your product is likely to succeed.

1. Does your product offer an advantage?

2. Does it fill a basic human need?

3. Will your product sell year round?

4. Is it readily available in retail stores? If so, find a different product.

5. Has the market been saturated with the same product you want to sell?

6. Will your suppliers be able to provide fast service?

7. Can your product be mailed easily and inexpensively?

8. Have you developed back-end offers?

9. Will the product you are selling be available to you exclusively?

10. Will the product be available from the manufacturer for the long term?

11. Will your profit margin be adequate?

12. Will your product stand up well in mail handling?

13. Can you reproduce or manufacture the product yourself?

14. Can your product be reproduced inexpensively?

Creating distinctive ads that are different and stand apart from your competitions’ ads is the one thing you can do to get MAXIMUM INQUIRIES from all of your ads C and end up making seven times more sales! The more it stands out and the better the benefits are, the more potential money you can make!

“Distinctive” means that it must be unique in design, size, and copy, so that a reader is drawn into the copy with a desire to know more. This is accomplished by concentrating on a benefit-packed and different sales proposition.

Remember, your ad should be benefit-packed, but YOU’RE NOT TRYING TO ATTRACT EVERYBODY. One phrase that we like to tell people is that if you’re trying to attract everybody, you don’t have anything to offer anyone.

Most readers look for facts and information that will fulfill their own self-interest.

Remember those five magic words that prospects and customers are thinking when they read your ad: “WHAT’S IN IT FOR ME?” That’s the only thing people really care about. The ad has to be totally centered around the idea of giving them something they really want. The more that you’re able to do that, your ad will be stronger and more believable.

In the good markets where people have insatiable desires for certain products and services and habitually buy them, there is a lot of competition and everyone is making promises. The better the market, the more promises you will find. Everyone is trying to outdo each other. In these markets you have to be even better honed. You have to give them more.

Catering to the self-interest of the prospects and customers is the key. The more you’re able to make them believe you, the more money you can potentially make. And, if you hit the right headline, you can make millions!

Why does a news release make money? A news release is nothing more than just a write-up of your product or service with a picture, preferably, if it is a product. It is very similar to a sales letter. Its purpose is to show the editor of the publication all of the things that your product or service can do for their readers.

Editors are always looking for something that is of interest to their readers. That’s why they will give you this free publicity. The magazine’s life or death depends on whether or not they can find material that will interest their readers.

If you have a product or service that really would be of interest to the magazine’s readers, you are actually doing the editor a big favor. Why will hundreds of magazines and newspapers give you THOUSANDS OF DOLLARS WORTH OF TOTALLY FREE ADVERTISING? Read the first sentence of this paragraph again - THAT’S THE ANSWER!

Whether the medium is a publication, radio show, or TV talk show, the same principle applies. The people in charge are looking for things that interest those who read, listen to, or watch the media they produce. If you show them how your product or service will interest and help the people who are in their market, they will be much more open to giving you an endorsement or write-up. It is a win-win situation.

Your news release must be interesting and have news value. It must somehow be perceived as being useful and benefiting to the readers. That means presenting all of the factual benefits and advantages that your product has to offer.

Before you can begin to write a news release with the skill of a seasoned newspaper reporter, you will have to learn the differences in approach and style that differentiate ads from news releases.

The secret to getting free publicity is to make it as easy as possible for the editor so they don’t have to work on it much - if any - themselves. Do the ad writing for them. Give them all the ideas of what to write about.

People are busy. People are lazy. If you have already come up with some great advertising ideas to sell your product or service, give the editor the ideas.

All of the concepts of free publicity are currently being used right now. There are large, multi-million dollar advertising agencies and publicity agents that specialize in using these concepts. Every time you open a magazine and see write-ups about some company’s product or service, that means someone sent that publication a news release.

Magazine editors have to sell magazines. That’s their job. And, in order to sell magazines, they have to give their readers what they want. This is why magazine editors will give you thousands of dollars worth of free advertising.

You have to be able to supply that editor with what he or she is looking for that will satisfy the readers.

The best way for you to give the editor what his or her readers want is to give them something that will interest their readers, and tell them why it will interest their readers.