Wealth Power!

Table of Contents

Introduction....................................................................................................................................1

How We Learned Competition Is A GOOD Thing!...........................................................................2

One Simple 4-Step Formula Has Brought Keen Mail-Order Businesspeople MILLIONS Of Dollars Over The Years . . And It Could Do The Same For YOU!................................................................ 3

How To Find The Best, Most Profitable Headline!..........................................................................4

Proven Method Gets People To Pay You Tons Of Money To Advertise Your Own Website! ........................................................................................................................................5

12 Proven Ways To Get Rich In Direct-Response Marketing. .........................................................6

A Fast Way To Get Customers And Visitors To Buy More From You At Your Website!................. ..7

Increase Your Profit Potential IMMEDIATELY! ...............................................................................8

Make Money INSTANTLY And AUTOMATICALLY! ......................................................................... 9

One Of The HOTTEST Products To Put Together That Could Make You A Fortune With Press Release! .......................................................................................................................................10

Laughing All The Way To The Bank! How One Man Turned A Simple Joke Into Millions Of Dollars On The Internet! ...............................................................................................................11

Here Are Seven Questions Every Customer Wants To Know. Answer Them, And You Could Get Rich! ............................................................................................................................................12

A Million-Dollar Secret Formula To Getting FREE Advertising!....................................................13

How To Turn 60 Seconds Of Your Time Into Sales And Profits For Years!................................... 14

Here Are Four Things That Will Make Your Mail-Order Catalog Pull In MEGA MONEY!....................................................................................................................................... 15

The Easy Way To Sell Information Online! How To Turn Other People’s Curiosity Into Truck-Loads Of Cash! ............................................................................................................................16

Sit In Your Easy Chair, Sip Your Coffee, Read The Paper ... And Make Money! ..........................17

The “Tried And Proven” Secret To Making Millions In Mail-Order And Direct-Marketing! ...........18

Put Your Prospects In The Picture, And Reap The Rewards!........................................................19

You Could Bring In Thousands Of Dollars From Customers That Have Already Bought
From You - If You Utilize One Terrific Tool! .................................................................................20

Keep Your Mailing List At The Peak Of Its Profitability - Through Updating It! ............................21

$15 Into $198,000.00! How An Average Guy Turned $15 Into Almost $200,000.00
- In Less Than 3 Months...WITH ONE PRODUCT! ..........................................................................22

Put Yourself In Your Prospects’ Shoes! ........................................................................................23

Let The Auction Sites Do All The Work For You! How To Quickly Build A List Of People
Who Are Eager To Buy Your Products! ........................................................................................24

An Example of Coming Up With A Product That Could Make You RICH!......................................25

Here Are Five Things You Can Do To Your Ads To Make Them Super PROFITABLE! ..................26

Troubled Businesses Can Make You A Millionaire! ......................................................................27

Five Tips To Help You Come Up With Great Ideas, Even When You Think Your Idea
Well Has Gone Dry! .....................................................................................................................28

One Magical Word That Can Force People To Visit Your Web Site!........................................... 29

Dozens Of Ways To Cash In On Your Creativity! ..........................................................................30

Know Whether You Have A Winning Ad On Your Hands Before Rolling Totally Out
With It - Test It!............................................................................................................................ 31

1

Introduction

WEALTH POWER!
How to get the wealth and power you truly deserve!

We’d like to thank you for investing in Wealth Power. Many days and weeks went into its research and development, and we hope you find the end product as satisfactory as the millionaires who’ve used its tips, techniques, and secrets over the years.

Are you sick and tired and fed up with all of the millionaires and multi-millionaires out there who are no better and no smarter than you are?

Are you getting poorer while those people get richer and richer? Aren’t you fed up with that? Does it make you sick every time you drive through the neighborhoods with the big fancy houses and see all the nice fancy cars parked out in front of those houses? Don’t you deserve some of that too?

You deserve all of those things, and it’s time that you stopped getting poorer while they continue to get richer. It’s time for you to get the Wealth Power that you deserve!

These are the esoteric secrets of some of the richest and most successful people in the world. And now they can be your secrets!

For years the rich have wanted to squander away all of their secrets. They have jealously kept them to themselves and only shared them with other people who were just like them. But now, that will not happen anymore!

We’re unveiling the mysterious secrets that have been hidden from average men and women for years, and now we’re making them available to you. Armed with the secrets in this fantastic electronic book, Wealth Power, you’ll find the quickest A to Z shortcut system for going where you are now…so that you, too, can live the life of luxury that you truly deserve!

So why wait any longer? Turn to the first chapter and get started RIGHT NOW!

2

How We Learned Competition Is A GOOD Thing!

For a long time we were so scared that this was going to hurt our business. Initially we believed in detrimental competition, and then for years we held back our best customers. We would rent all of our customer names out month after month, quarter after quarter, but not our best customers because we still said we weren’t going to give those away. But now we even rent our best customer names out. It hasn’t hurt our business one single bit. People still feel a relationship towards us, and they are still very responsive to our offers.

The most successful people we’ve seen on the Internet or regular mail order are those people who cooperated or made things available to others and then shared with others - but also they were shared with.

The people who are the most unsuccessful that we’ve met over the years, especially mail order, are those people who don’t want to share anything, and are so afraid of competition. It’s almost like that Biblical story of the talents, where one person was so afraid he might even lose what he had that he buried it. The other people multiplied their money.

Of course, the Lord had some pretty bad things to say about the person who was so afraid of losing that he did not compete, but he just buried the talents. So I think that we can learn from the Biblical story that we’re supposed to share and we’re not supposed to just hoard. It’s a hoarding mentality that says, “I don’t want to help anybody else,” or “I don’t want to share with anybody else, because I’m afraid they might take from me.”

People need to stop thinking of competition as a negative. A lot of people use competition as their excuse for never getting started. “Well, there’s competition, I can never make it, so I’ll just never even get started.”

Other companies look at competition as a positive thing – there’s a company out there already, how do we compete with them? How do we make our products better? How do we compete with price? How do we compete with service? They look at it as a positive, find out what their competition is doing, and they try to give more to their customers.

That’s really what America was built upon – competition. It makes companies better. It makes them perform better. It makes our products better. So don’t look at it as a negative and something to be worried about. Look at it as something that is positive and can help your web site, and your products, and your pricing, and everything better.

3

One Simple 4-Step Formula Has Brought Keen Mail-Order Businesspeople MILLIONS Of Dollars Over The Years...And It Could Do The Same For YOU!

Once you have a targeted audience for your mailings, do not confuse your readers. Every ad, classified or display, should do four things. You might just be FOUR STEPS AWAY from making millions of dollars in your own Direct Response Marketing business!!

1. Attract attention with a headline that is a stopper.

2. Arouse interest by containing information that is of interest to the reader.

3. Convince readers that they will benefit from the purchase.

4. Get the prospect to act, by either ordering the product or sending for information, or whatever else your instructions may be.

This is the A.I.D.A. sales formula — Attracting people, getting them Interested, filling them with Desire, and getting them to take Action. It’s one of the oldest sales formulas out there, and it has made millions over the years for many businesses that have used it. It could also do the same for you.

4

How To Find The Best, Most Profitable Headline!

Testing will show you the headline that will work the best for you.

Come up with as many headlines as you can. Then look at them and ask yourself over and over, "Am I being as crystal clear as I can be? Could it be clearer? Could I make it more compelling?"

Then, test the headlines to find the ones that work the best. This is how mail-order millionaires make their ads PERFECT!

One of the simplest tests you can run is a headline test. Take two identical sales letters but give each a different headline. This way you can easily find out which headline pulled more response. This is how to pick the perfect headline that will make you the biggest amount of money!

Another technique you can use is taking the best headlines and using them in your space advertising. You’ve already tested them out, so now you can make them work for you in your space advertising. It’s no risk advertising because you’ve already tested it, and you’ve found that it is a winner.

5

Proven Method Gets People To Pay You Tons Of Money To Advertise Your Own Website!

.... And it’s so simple and easy – you won’t believe it!

In the past we’ve used print advertising in these little card decks or what are also known as card packs. They’re basically a pack of maybe fifty or one hundred different advertisements each on its own little postcard size card. It’s all sealed in a plastic wrap so you can open it up and flip through each of them.

What we’ve done in the past (and it has been very successful in terms of getting free advertising) is offer co-op advertising. Many of the cards in these card decks can be very expensive. For example, if you contact these card deck companies they’ll sell you a card for around $1,500 or $1,600 for just one mailed out one time to 100,000 people. This is probably the lowest amount we have seen. The price goes up from there if you want additional colors on it or if you want it to go out to additional people. It can get up into the $2,000, $3,000, or $4,000 range. It’s very expensive advertising.

At the same time, it’s very effective advertising. What you can do to get your ad free of charge in these card decks is actually sell ads on one of these cards and have the advertisers pay for the entire cost of the card! This is a proven method to get people to pay you tons of money to advertise your own website . . . and it’s so simple and easy, you won’t believe it! Here’s an example of how you would do it and here’s how we’ve done it in the past.

You would measure the card, and you would figure out how many ads can be placed on each side of a card before you sell any of the places. Let’s say you want to make it pretty simple, so you just split up each side into four different quarters. You can sell a quarter of that card for a certain amount of money. Then, you go out and you can find advertisers out there that would not be able to spend $1,400, $1,500, or $1,600 on their own card in a card deck, but they’d be more than happy to spend $200 or $300 on a smaller ad on your card.

By selling all the spaces on one card, you can not only break even on the cost of the card but you can actually make a profit on the cost of the card. Let’s say that the cost of your card is $1,400. There are card decks where you can actually get a deal for $1,400. Let’s say you have four ad spaces on one side and four ad spaces on the other side, which is eight spaces total. You sell each of them for $200, which is really a good deal. Now, you’ve got cash in hand in the amount of $1,600.

Now the card is completely paid for by those advertisers and you pocketed $200 in cash. You’re saying to yourself, “Okay, where does the free advertising come in? I mean, if their ads are taking up the card, where does mine come in?” Well, you don’t split up the entire card. What you want to do on your card is give yourself space at the top, middle, or bottom of each side. You can really decide. If you take a look at some of these card decks, you’ll see people using the same message. They’ve got an ad that runs all the way across the top and it advertises their website. On the other side they might have an ad that runs all the way across the bottom.

Basically, it just includes the website address and a little bit more information about it, but it’s free of charge. You’ve sold most of each card side in advertising. Your ad on the top, bottom, or middle basically runs free of charge. In the past, we’ve done this. In one card deck, we had seven different cards running. Each would have cost us $1,500, but we got all of them free because we sold so much advertising that the advertisers were paying for all of the card! Our ads just rode along free at the top and the bottom of each of those cards.

This is something that is not only limited to card decks. You could do it with the cable classified channel. You could also do it in terms of print advertising. A lot of people cannot afford full page ads in magazines. Let’s

say instead of going for the full page ad, you break it up into quarters or you break it up into one inch spaces. What you’ll find is if you break it up into one inch spaces and sell off those spaces, you could have more than enough money to pay for the full page ad and give yourself an ad way up at the top or way down at the bottom.

When using this technique of co-op advertising you’re going to find that you can get a lot of advertising free of charge whether it’s in print publications, T.V., or card decks. Whenever you find an advertising medium, you might want to think before you get out your checkbook. You might want to think before you put out a dollar, “How can I turn this into an advertising co-op? How can I get some free advertising from this?”

6

12 Proven Ways To Get Rich In Direct-Response Marketing

Just follow these 12 simple steps to achieve major success in Direct-Response Marketing:

1) Know who you are trying to reach with your unique selling position (U.S.P.).

2) Choose the right market for your selling message. Make sure your product or service meets the interest and expectations of your target group.

3) Make sure your offer is targeted to the right people. Pick your lists and media carefully.

4) Make your offer irresistible. Fill it with self-interest benefits. Be clear and direct in your copy. Let the receiver know what your U.S.P. is and how it will benefit him/her.

5) Make your offer sincere and believable. Many people are skeptical when they receive a direct mailing, especially if they have never done business with you before. Sincere and believable copy will eliminate doubts and mistrust, and it will motivate a reader to place an order.

6) Make sure your graphics fit your copy. The right illustrations can enhance a mailing piece, but too many can cause a distraction, which means you’ll lose sales. Your copy and graphics must be blended together to make the BIGGEST impact.

7) Plan your promotions. Allow enough time to think ahead so that you have everything scheduled to run smoothly.

8) Check every detail of your promotion before it goes out, the printing, and the layout. Is the order form complicated, too small to fill out, too hard to read? Small details count. Be picky.

9) Is your fulfillment department organized and ready to ship your products? Make sure you ship fast. Super fast. Only sell good products and services to make sure your customers are happy.

10) Include back-end offers with every order. This is smart because it doesn’t cost you any extra shipping charges to throw in any related types of offers you have. This is a good way to make money with your "marginal" products or services that can’t normally turn a profit on their own.

11) Follow up with all of your customers. Do repeated mailings to them. Build a relationship with them by letting them know you care about them. Remember, your customers represent your greatest potential source of repeat business. Your own customer list will RADICALLY out-pull other mailing lists on the market.

12) Test as many new things as you can. Find out what makes you the BIGGEST PROFITS - and develop your own marketing system around those strategies. Keep this system fine-tuned, and you can get rich.

7

A Fast Way To Get Customers And Visitors To Buy More From You At Your Website!

E-mail follow-ups to your website visitors and purchasers. It’s a fast way to get customers and visitors to buy more from you at your website! It sounds very simple but the Internet even makes it simpler. Thank you is a good start. No one says “thanks for visiting,” and it does make you stand out.

The other thing that few people seem to do, which is surprising, is follow-ups on that visit or on your purchase. We know from direct marketing how powerful follow-ups are and they’re just as powerful on the Internet, but infinitely easier.

If you have trouble doing mailing after mailing or follow-up after follow-up, you’ll find it very easy to do on the Internet - and it works like a charm. E-mail is just the easiest marketing tool, and we’re not talking about e-mailing like spam, sending out to a mass list. We’re talking about e-mailing people who have visited your website or made a purchase.

Of course if they’re making a purchase, it’s easy to capture their name and e-mail, but now we need to get you to use it.

The best way of using it is to use autoresponders. You can get automatic autoresponders from outside companies that are very inexpensive, like A-webber or get response.com, and when you send e-mail (to address at that company that is your own address), it sends the customer a series of e-mails. You get to say how often, how long they are, and decide the content - and these follow-up e-mails are done automatically. It’s a very powerful marketing tool.

On one of our associates’ sites he uses an e-mail follow-up that is working very well for him. He sends seven follow-up mailings to anyone who requests information or his free report. It’s done automatically.

When they enter their e-mail address, instead of bothering him, it goes directly to his account at one of these companies. They get the information automatically. That’s the first response.

Then over the next ten days they get reminders of the offers that he has made them. They’re all personalized. It fills in their name for them, and even when the offer expires. They get really nice short little notes that remind them of the offer and tell them how easy it is.

Each note is not a sales letter, it’s really just a note. It’s a follow-up. It’s the kind of follow-up he would have loved to have done by

mail, but somehow just never got around to because it took too much organization, time, and money.

On the Internet all that follow-up is automatic ... and it’s free! It happens without him doing anything. The only time he has to get involved is when he needs to reply to someone.

What he has discovered is that, by writing simple notes that were really “folksy” and personalized, that people take this as personalized mail. His typical e-mail response follow-up says, “Hey Ralph, I know you’re busy, but have you had time to look at my offer? I think you’ll find this really something you would enjoy doing, it’s beneficial and a lot of fun. Let me know if you’re in.” Just that kind of message.

37% percent of the people he contacts that receive those messages are writing him to respond to that message. He tell us that caught him by surprise because he figured they knew it was automated mail. They don’t seem to respond to it that way. Maybe it’s because of the way they are worded.

He responds to them because it gives him a perfect selling situation. They respond to tell him why they didn’t buy, why they are not going to buy, or if they have a question. Those are all selling situations. If he followed up with e-mail and someone has taken the time to

answer that message, and tell him why they aren’t going to buy, what they are really saying is, “I’m very interested in this or I wouldn’t have gone there. I’m even more interested in it or I wouldn’t have bothered to reply. So convince me, sell me. Tell me something I need to know so I can buy this.” It’s another selling opportunity!

Responding by e-mail is really not a problem at all, because it’s not like sitting down and writing a formal letter. Just a few sentences will do. It’s very personal, very immediate, and speed is important.

Twice a day our friend sits down and respond to any e-mails that are in the box. These people think, “Wow, these people are responsive, they care about my business.” A lot of those turn into sales.

Here’s an example: He got an e-mail from someone that said, “Sorry, can’t buy. I’m just really busy and I don’t have the time.” When he responded, he didn’t even have to address it. Just hit reply and it goes back and he said, “Hey, I’m sorry that you’re so busy and don’t have time, I think you would enjoy this. Just remember while you’re working so hard that the reason you’re working is to enjoy things like this. Take care and remember me when you do have time.” The next day he got an order from them. Just that comment was enough to change their mind. They just wanted him to give them an excuse to purchase.

E-mail follow-up is crucial to your website. It’s something most people don’t do, when in fact it’s a path to put dollars in your pocket. It’s simple, it’s inexpensive, there are no stamps to buy, no trips to the post office, and it’s free!

8

Increase Your Profit Potential IMMEDIATELY!

Your advertising costs are fixed. You’ll pay this amount no matter how much money your sales material is able to generate. The secret to increasing your profit potential immediately is to test different prices, headlines, and offers. . . . The extra response you get from these tests can give you instant profits!

9

Make Money INSTANTLY And AUTOMATICALLY!

This is working really well for our friend right now. He uses an auto-responder and he gets people to go use the auto-responder with a simple postcard - That way you can make money instantly and automatically.

These things come in while he sleeps and while he’s watching television with his kids. He sees them in the fax machine, so he ends up looking over at it all the time. He sees them coming in at three in the morning, or right during his dinnertime.

The machines - the auto-responders, the computers, the fax machines - they’re all doing the work for him!

10

One Of The HOTTEST Products To Put Together That Could Make You A Fortune With Press Release!

You will appear to be very knowledgeable. You’re bringing this information to the reader. They’re happy to have it. The wonderful news is, on the Internet there are millions of press releases being released every day.

One of the best products to put together with press releases is a product directory. If you want to put together something like this quickly, just go to any search engine on the Internet and type in the keyword of the subject you want to write about.

For example, if you’re interested in horses, horse racing, auto racing, cameras, or photography, you enter in whatever keyword you want - and bingo! You’ll have hundreds and hundreds of websites from companies that supply these types of products and services. You can go to each of these companies.

You will generally find that almost every company website that’s of any value at all has a press release area or an area for the press to go to. There are their latest press releases which you can grab and use at will. There’s also almost always a place where you can leave your e-mail address or mailing address and get on their press release list which means you don’t have to ever go back to these people to get the newest news that they’re releasing. You can start receiving tons of information in your e-mail box or your mail box and start putting together either newsletters or product directories as I mentioned..

11

Laughing All The Way To The Bank! How One Man Turned A Simple Joke Into Millions Of Dollars On The Internet!

One of the guys who really started it all was the guy with the Site that had a joke every day. You would send him a dollar and I guess thousands and thousands of people sent him dollars in the mail.

He would send you a joke every day, and a lot of people had this at their office: sales people, accountants, anybody. When they opened their e-mail they’d get a good laugh at least from one.

And in there, he would sell advertising. He didn’t even have any products. No shipping. No inventory. He just sold advertisements that would go in with the joke.

People would see the joke and they had the option to either just erase it, delete it, or a percentage of them would see what you were saying (a link) and they’d click on it. And they can track those click-throughs. So when they had proof of the click-throughs of thousands of people (the impressions on the ad) then of course more and more people wanted to buy an ad and his joke everyday.

This e-mail, as long as it contains something of value besides a sales pitch, is welcome in their mailbox.

Laughing all the way to the bank! How one man turned a simple joke into millions of dollars on the Internet! It’s absolutely true. What a great idea! That’s the magical power of the Internet and, again, the computers are involved so they can keep track for you.

When you buy ads in magazines you’ve got to take some salesman’s word and maybe if you’re lucky, the magazine’s audited by an outside girl to tell you exactly how many copies they’ve delivered.

But they can never tell you how many people will actually see your ad and respond to it. On the Internet, this type of advertising is quite often tracked by computers and can literally tell you: we delivered 33,000 impressions to your ad today. There are actually people out there now charging by the impression!

12

Here Are Seven Questions Every Customer Wants To Know. Answer Them, And You Could Get Rich!

Following are seven questions that every prospect wants to know before they will send you their money! If you will make sure to answer every one of these questions for them, they will be more likely to send you their money! These seven questions are:

1. What is the product?
2. How much does it cost?
3. Is there a bonus if I buy?
4. Is there a refund guarantee?
5. What are my payment options?
6. Are there any special incentives?
7. Are there any restrictions?

Each of these seven questions has an answer based on your specific product. Every customer wants to know the answer to these seven questions. You will make the most money possible when you find the best way to answer these questions for your customer in your sales letter.

13

A Million-Dollar Secret Formula To Getting FREE Advertising!

FREE Advertising doesn’t happen by accident. Most of the people who get free write ups in the magazines and newspapers, or get their stories aired on the T.V. news didn’t just get lucky. These people set out to get as much of this free advertising as they can. They make a business out of getting these magazines, newspapers and T.V. stations to give them FREE Advertising. Some people even hire public relation firms who do nothing but get them this type of advertising for very little cost. You can do the same thing on your own.

Here’s the secret to getting free advertising: Come up with some kind of unique angle to dramatize your product, service, or company. Then prepare a publicity kit that illustrates this story. Send this kit to all of the newspapers, radio and T.V. stations, and magazines. If your kit is prepared right, a percentage of them will use your story to fill their constant demand to come up with something new for their readers or listeners. Here are the simple steps you can take:

1) Make a story around your product or service. How did you get started? Is
there some way to dramatize the reasons why you are in this business? Human interest stories are BIG with editors and

publishers. Is there some way your product, service, or company helps people or has the potential to help them? Is there some way you can make a story around this? Think hard. Be creative. Find a unique angle.

2) Prepare your publicity release with the same level of care and commitment as you would any other promotion. Many people try to get free advertising in a lazy sort of way. They prepare a cheap flier or self mailer and send it to the publications and stations. These get trashed in a minute. Remember this: You are always judged by the quality of materials you use to promote yourself, company, or products. You must do every-thing first-class if you want people to take you seriously.

3) Create a list of all the reasons the editor of the magazine, newspaper, or T.V. station should use your story. Turn your list into a sales letter. Give them the biggest reasons why it’s in their interest to use your story. Do your best to make a complete selling presentation.

4) Send them a well prepared package. Make it worth their time to look it over and take you seriously. Half-hearted efforts produce weak results.

5) Make it easy for them to use your story by writing it for them. Writing the story for the editors is a powerful secret used by the world’s most expensive public relation firms. This secret can work amazingly well. Here’s why: It takes great deal of work to fill the pages and "air time" of each newspaper, magazine and T.V. station. Giving them the actual copy they can use (in whole or in part) makes it easy for them to use your story. They will appreciate this. You’ll be helping them and helping yourself in the process.

Hundreds of millions of dollars worth of free publicity are given away every year. Start becoming aware of this. Look for the articles and T.V. spots other people are getting for free. Then think about these five simple steps above. How can you use these steps to get this kind of free advertising? The answers you come up with could be worth a small fortune!

14

How To Turn 60 Seconds Of Your Time Into Sales And Profits For Years!

When it comes to Internet forums and discussion boards . . . those messages that you post with an answer and a link to your Web page, stay on those news groups almost forever! There are even places that archive past news groups when they get old, so people can go back and read that.

We have gotten responses to our own answers we’ve posted on news groups, over a year ago! This is how you can turn 60 seconds of your time into sales and profits for years!

And it’s free! Carry this idea one step further. In every e-mail program today that we know of, every one that I’m familiar with allows you to create what they call a “signature line.” That’s where you can put this, and it’s on every message you leave at that point at the bottom of your message. It just automatically inserts it for you when you’re posting the message.

You can go to a message group discussion and, say, you are interested in “painting in oil at home.” You could actually go to the interest groups that interest you most and discuss oil painting. Get into it, enjoy it, have fun!

Every message you post at the bottom has this little two-line tag line. “Oh by the way, interested in some business opportunity? Interested in making more money at home so you can paint more often?” Add your tag line with your link to your Website. That’s not considered an ad in these news groups. That’s just a tag line at the bottom. As long as you don’t get carried away with it, it’s a perfectly legal and acceptable way to do it.

You’re providing a service to the people that go to the news group! It’s more of a soft sale than anything. Then the hard sale can be done once they go to your Site! You can do whatever you want to do! You have to be careful about not blatantly trying to sell to people. First of all, it’s a turn-off to all the people on the news groups. Second of all, the owners will kick you off. But then when they come to your Website, you can do whatever you want with them.

If you just get on there and post ads, on most news groups you can get yourself kicked off or locked out. Or what people will do individually is, they’ll set their e-mail filter to ignore anything from your e-mail address when they’re browsing that news group. It will just block you out so you’re not even being seen!

15

Here Are Four Things That Will Make Your Mail-Order Catalog Pull In MEGA MONEY!

1. The proposal.

This is the offer that you’re making. What are the strongest benefits your product has? How will it attract the people you most want to attract? Can your proposal get the readers to see themselves with the benefits your product has to offer? Does it get the reader involved?

2. The guarantee.

Make it easy for the reader to realize that they’re not risking any of their money. Use risk-reversal — put the risk on your shoulders, not theirs! For instance, give them a lifetime guarantee on your product. Then, at any time, they can send the product back and you will send them their money back. Risk-reversal can be used in many ways to your advantage. Give it some thought!

3. A request and incentive for immediate action.

People are procrastinators. In your offer, you have to make them want to order what you’re offering, and order it NOW. Get

them excited! Give them quick and easy ways to order what you offer!

4. The credibility of the catalog house.

This is crucial. You have to make them believe in you. If they don’t, they won’t buy what you have to offer.

This is the greatest scientific money-making formula in the world! In number 1 you give them a good offer . . . something that gets their interest and compels them to keep reading the ad to find out more.

In number 2 you let them know they aren’t going to lose their money if they’re not happy; they can get a refund.

In number 3 you give them good reasons they should order now that break through their procrastination and get them to order.

In number 4 you build the trust in your prospect that will make them trust you enough to order from you.

What makes this formula scientific? It has been tested and tested over and over again for years . . . and it has been proven to work again and again and again! The whole art of science is to get a hypothesis and then test it. Once it’s worked, it’s what you stay with until something better is discovered . . . and nothing’s been discovered yet that can even come close to rivaling this formula!

16

The Easy Way To Sell Information Online! How To Turn Other People’s Curiosity Into Truck- Loads Of Cash!

The Instant Publisher CD-ROM gives you the rights to sell 750 How-To Reports that are all on one CD-ROM.

Each day, or maybe only each week, you put a different one of those 750 Free Reports on your Website as an enticement to get people to your Website. Then you can run a free publicity offer.

You could get someone to publish an article about you that says, “Visit this Website to get a Free Report. The Report rotates every Week. You can get a Free Report that will give you a different Money Making idea every single week.”

Then at the end of that report it says that to get a full 750 of these, complete with reprint rights, click here and read more about it. That could be a very powerful idea!

Make sure you put some of the best reports up! It’s the easy way to sell information online! It’s how you can turn other people’s curiosity into truck-loads of cash!

When we give things away free, some people say, “Well, we’ll give them a little introduction to the book or we’ll pick out a report or two that really doesn’t say much. So if we give it away, it’s no big deal.”

WRONG! That’s the wrong approach! If you’re selling that CD-ROM of 750 reports, you want to give away some of the BEST ones so they say, “Wow! If this report is so great - I’ve got to have the rest of them!”

17

Sit In Your Easy Chair, Sip Your Coffee, Read The Paper ... And Make Money!

To quote The Wall Street Journal, they said that these people they wrote about “simply pile inventory in their garage and spend most days at the computer in their living room, running a giant garage sale in cyber space.”

This is a great story, and you can pile things in your garage too. You probably already have a big pile in your garage or attic. Start there, start today! Go on-line, register at some of these auctions, look in your garage or attic and pick something to get started.

18

The “Tried And Proven” Secret To Making Millions In Mail-Order And Direct-Marketing!

It is very important that you test your ideas. Testing is the real "tried and proven" secret to making millions in the books-by-mail business.

Never be content with what you have. Always test new ideas, new titles, new books, and new informational products. Always condition yourself to what the market wants. Testing allows you to do this. With testing you can find out which ideas are the most profitable and which aren’t.

Testing allows you to keep up with what the market really wants to buy.

Keep testing and experimenting. If you do, you have the potential to make millions of dollars - and keep the money rolling in by constantly having products that the market wants!

19

Put Your Prospects In The Picture, And Reap The Rewards!

To get a reader’s attention and then generate interest, desire, and action, your ad must show a reader that by inquiring further there is a greater chance for a better life. Show the reader the benefits your product has to offer them. This is how to use the magic ingredient that will always sell your product . . . that magic ingredient is benefits! People only buy for one reason: they only care about what the product is going to do for them.

In your advertising, you have to put the reader in the picture. You have to show them how your product or service can give them what they need. If you can make them believe it, and you’re appealing to the correct market, you have earned yourself a sale.

The advantage first must get the prospects’ attention. Second, it must get them either to order or inquire further.

An important fact you should remember is: it’s not up to you to decide what the right product is. It is up to the prospects to decide what the right product is.

Your favorite promotion or product may not be something the market is willing to spend their money on. You have to test different things to see which ones bring you the most money. Those are the things the market most wanted to have.

20

You Could Bring In Thousands Of Dollars From Customers That Have Already Bought From You — If You Utilize One Terrific Tool!

When you send your products to the customers, you include additional information about your other related product or services. These are called packet “stuffers.” This is how you can make a fortune marketing to your customers — without spending a single additional penny on advertising costs!

The only cost for producing these “stuffers” is to print them. There’s no advertising cost beyond your cost to acquire the customers initially.

When you have packages constantly going out with these “stuffers” in them, you can get orders back from these “stuffers.” Since you don’t have to pay for the extra advertising, you are actually saving money that would have gone for advertising — which means, “stuffers” can potentially make you thousands and thousands of extra dollars!

21

Keep Your Mailing List At The Peak Of Its Profitability - Through Updating It!

You have to constantly replenish your mailing list by adding new names and removing the names of those who are inactive, undeliverable, and don’t buy anymore. This is how maintaining your list can really increase your income!

This way you can keep adding new prospects to your list and not waste money on the prospects who don’t buy, have moved, have asked to be taken off the list, or are problem customers.

One of the top people in the direct mail business says that your customer base is a bucket with a couple of little holes in the bottom. As you’re constantly filling that bucket with new customers, there are always people leaking out of the bottom.

Remember, the more accurate your mailing list is, the more money it will make – so always keep it updated!

22

$15 Into $198,000.00! How An Average Guy Turned $15 Into Almost $200,000.00 - In Less Than 3 Months . . . WITH ONE PRODUCT!

We recently read an article in Spare Time magazine, a business opportunity magazine where we would have never thought we’d find anything on rare books.

There was an article by Lynn Kerrigan titled “Making Money With Used and Rare Books.” The article tells how a commercial fisherman was browsing in a New Hampshire antique shop just a few years ago, and he found a copy of Tamara Lane, which is Edgar Allan Poe’s first book.

The book was priced at $15, and he gladly paid that amount.

Three months later, this book sells at an auction - a rare book and antique auction, not on the Internet - for $198,000. Now, that’s exciting!

$15 into $198,000.00! This is how an average guy turned $15 into almost $200,000.00 - in less than 3 months . . . WITH ONE PRODUCT!

Is there big money in collectible and rare books? You bet there is! We’re not saying you can go out and find a book for $15 that you’ll sell for $200,000 but prominent book collectors say they typically find books costing $20 in thrift shops, second hand stores, antique shops, and used bookstores, that turn out to be worth $1,000 or more.

Best of all, you don’t need much money to get started -all you need is some price guides.

Rare book hunting - buying and selling books for tremendous profits, at times, can be good for people of all ages. If you happen to be a senior citizen and have some extra time, it could be very ideal for you. You can have fun, and you can make a lot of money with this.

And, if you put it up for Internet auction, the collectors will fall out of the woodwork . . . and they’ll be so busy trying to outbid each other for the right to call that volume their own, they’ll be practically giving their money to you!

23

Put Yourself In Your Prospects’ Shoes!

When you write your copy, always use the “They have a problem, you have the solution” approach. Why? Because you can make money from people’s problems!

Most products or services solve some sort of problem for the people who buy it. The most successful products and services solve big problems that certain people and certain markets have.

Try to think about the problem from their point of view. Put yourself in their shoes. Feel what they feel. The more you’re able to do this, the more you’re able to get in touch with their problems. Then you can offer your product or service as the solution. When you’ve successfully seen the situation from their point of view, your copy can become much more intimate to the readers because you’re speaking their language.

24

Let The Auction Sites Do All The Work For You! How To Quickly Build A List Of People Who Are Eager To Buy Your Products!

For every Internet auction that a bidder wins, there are other bidders - sometimes many more - that didn’t win. They did bid, though, and they were competing for what you had to offer - and that makes them excellent, proven prospects for your products in the future!

Every Internet auction site we’ve come across has a list of all the e-mail addresses of those who bid on each auction. You can go through the list of who bid on the product you put up for auction, capture those e-mail addresses, and make offers for products related to the one you had up for bid!

The Internet auction site records all of the names and e-mail addresses themselves - you can let the auction sites do all the work for you!

These people already bid on something you offered once, so it’s quite clear that they like that type of product, and are willing to buy it. Therefore, they are great prospective customers!

Send them e-mails - thank them for taking part in your auction. Tell them you’re sorry they didn’t have the winning bid, but you do have some very similar (or identical, if you had more but you just put one up for auction) products that they could purchase directly from you!

By doing this, you are able to collect leads. You can build a list of people that will very likely buy something from you in the future. Using this technique, you can quickly build a list of people who are eager to buy your products!

25

An Example of Coming Up With A Product That Could Make You RICH!

Let’s look at an example. The Internet is changing. Our society is growing older, and there are more and more seniors on the Internet. In fact, seniors are the second largest growth area on the Internet behind females.

We have a lot of seniors getting ready to use the Internet. They are already on the Internet and they are looking for information. Most people are looking for information of some kind on the Internet. What would seniors be looking for?

Health information, for a start. Health information is a really hot topic. That would be a good subject - to find a concern of seniors, and create a product around it. In fact, it’s happened. There was a woman who created a health book on how she cured her arthritis and sold it for two million dollars worth. She was a school teacher and it was her first product. She hit on a hot market.

Another hot area that seniors would be looking for on the Internet would be medicinal drugs. We aren’t suggesting you become a druggist or pharmacist. But, if seniors need drugs and have a limited income, then a great

product for the Internet would be how to tell seniors how to get drugs at the rock bottom, lowest possible prices.

That’s information that would be available on the Internet, and you could research it totally on the ‘Net, and come up with a product.

Let’s create a product that tells people how to get the best possible prices on prescription drugs. It would be easy on the Internet. We could check the sources for the Federal Drug Administration. They’re sure to have some guidelines for buying drugs, and generic drugs in particular.

You could check sites outside the country, because there are a lot of companies out there who are selling prescription drugs by mail to people in this country at much lower prices. You’ll also probably find some manuals out there that give you sources on where to buy these drugs from international sources. There are price lists available on the Internet that you could download as samples. You could get a copy of the rules and regulations on the imports.

In just a few days you could gather a ton of information on where to find drugs at the best price, how to buy drugs online, and how to bring drugs in from out of country at rock bottom prices.

Now, if you collect all of this information, don’t you think you could easily create a manual? You could call it “How To Buy Name Brand Prescription Drugs At Rock Bottom Prices,” or a better title would be “How To Safely Buy Name Brand Prescription Drugs At Rock Bottom Prices From Overseas Sources.” It probably would sell very well.

26

Here Are Five Things You Can Do To Your Ads To Make Them Super PROFITABLE!

There are five objectives every advertiser must be concerned with when designing an ad. Remember, this all hinges on the fact that you have to have something that people really want. That’s where the magic is. It’s in hooking the right offer designed for the right people through the right media.

When you can get this combination working for you, it’s like the combination to a safe. When you get the combination to a safe right, the safe opens for you, and you get the money inside! Do these 5 things:

1. Get the reader’s attention.

2. Show the reader an advantage in the form of benefits.

3. Prove your claims.

4. Persuade a reader to take advantage of the offer.

5. Get the reader to act.

27

Troubled Businesses Can Make You A Millionaire!

There are people out there who are desperate and ready to get out of business.

Many times people get started in business with all sorts of high hopes and dreams. But if those people don’t have any previous business experience, they will need a lot of luck to continue.

There are many troubled businesses because there are many people who have no idea of how to run a business. Many people have never been in businesses for themselves, and one of the best ways to really get good at business is by working for some other businesses. You learn the most by DOING it.

A lot of literature discusses the fact that 95% of new start-ups go broke every year. What you don’t see much about, though, is that a lot of the most successful businesses are run by people who have had failures in the past.
There are many reasons why businesses go under. They can be distressed, but if there is still a customer base, there’s still a pulse. Businesses can even be bankrupt, but if you move in, work with a good attorney, take over the reigns, and have a good customer base, there is life in that business and a good chance for you to take over and find your success!

28

Five Tips To Help You Come Up With Great Ideas, Even When You Think Your Idea Well Has Gone Dry!

Some of the following suggestions will help you overcome those moments of frustration. Here are five proven ways to develop new ideas for making money that really work!

1. Postpone thinking about problems until you feel more relaxed and rested.

2. Examine how you feel. If you are experiencing fatigue, respond to it by cutting the workday short, or by taking time off during the week. If you feel stressed, decide which aspects of a situation are worth worrying about, and which ones should be ignored.

3. Get regular exercise. It can do wonders by releasing tension and clearing the mind.

4. Talk to your colleagues, friends, and spouse about job pressures.

5. Expect the unexpected. Try to allow time and energy to deal with inevitable stressful events that seem to come from nowhere.

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One Magical Word That Can Force People To Visit Your Web Site!

Now we’re going to discuss the one magical word that can force people to visit your web site. That magical word is - FREE! It is the biggest, most magical word in advertising and marketing, and you can get rich giving stuff away for free!

We’ve done it ourselves, and we know a lot of other people who’ve done it, too - made millions simply through giving away free booklets, free reports, and even free books in regular mail order. It works well in regular mail order, but it works even better and is an even bigger attraction on the Internet.

The reason for this is because the competition is so keen on the web today that you need an offer, a special incentive, to draw people to your website. When you offer lots of free information, lots of free content, that’s what makes people come to your site. They can read it on-site, or even download it. It can cost you little or nothing to do this, but it works great!

If you have a business opportunity site, you want to give people lots of free reports. You tell them how to run a home business, what pitfalls to avoid - tell them all kinds of

things on home business. The best States and cities to run a home business in, regulatory laws, and so on.

And if you have a specialty site it has to be content driven. If your site’s specialty is wine, you have to have all kinds of information on wine. The best wine, the most expensive wine, the cheapest wine, wine vacations you can take, and so on. You need content to get people to your site because, then, you want to sell advertising.

Book sellers of all types have found that to ring up the real big sales and profits, it is a good idea to let people read one or two chapters from the book. Use your promotion, your press releases, even some ads to drive people to your site. Then let them read a small portion of your book. It works just like magic! And if they get interested in the chapter or two that you’re letting them read or download free, they buy the book.

Everybody loves free. Everybody wants something free. On the web it is particularly important because it can just get all those eyeballs to your site and that is what you want. It costs little or nothing and, when you give things away free (if you do it the right way), sales will follow.

30

Dozens Of Ways To Cash In On Your Creativity!

Here’s the secret: Quit trying to come up with all of your own ideas. That’s like trying to re-invent the wheel. Why bother doing this? Instead, collect dozens of different ads and sales letters. Flip through them. Write down the best headlines, subheads and copy ideas. Collect dozens the best of these ideas and use them in all of your ads and sales promotions. All of these ideas can become a powerful part of your knowledge and experience. A combination of these ideas can help you become more creative and make more money.

31

Know Whether You Have A Winning Ad On Your Hands Before Rolling Totally Out With It - Test It!

How can you know if your ad is good or bad? The answer is: test it! That’s the only way to see whether or not your ad is doing what you want it to.

You can cover every phase of ad writing, use every inch of space to save money, use every ounce of creative energy to focus on mailing a profit, and still not be “proven” good. An ad (large or small) is good only after it has demonstrated that it can produce a profit.

In essence, to run an untested ad is to gamble with your business. Testing allows you to know how well the ad will work for you. After your test you can make the ad better. Then, once you’ve come to the point where the ad is a real winner, you should unleash it full scale.

In fact, testing is the scientific approach to making HUGE amounts of money! As all inventors and scientists know well, it is the process of elimination that ultimately leads to a successful conclusion.

It is not only important to know the right way, but also the wrong way. You must have access to both past successes and failures.

You must be aware of the roadblocks, detours, and toll-ways, to make a timely and profitable journey to success.

It all boils down to testing new elements against other elements, such as one price against another, one offer against another, these free bonuses against those free bonuses. It’s all scientific. You just tally up the results, find out what worked, and keep it.

Every mail-order proposition has basic differences, and no-one knows if the information he/she has to work with will result in a successful conclusion in all circumstances. But, the positive aspect is that they will discover what does not work. This also has value, because in learning what to avoid, a marketer is drawn toward what does work.

The easiest way to find out what strategies will make you the most money is to test many different things that you think stand the biggest chance of making the most money. Also, look for things that are working for other businesses, and then weave them into your own offers and advertising