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1

Make Big Money On Internet Auctions - Without Ever Paying For A Single Product You Sell!

We know that the secret to getting rich with online auctions is buying low and selling high. We hate the idea of tying up money on inventory when you could let other people tie up their money on inventory. The concept is to become an “online broker.” That’s how you make big money on Internet Auctions - without ever paying for a single product you sell!

As a broker, you never tie up your money in actually buying something at all. You let other people buy the inventory. You let them tie up their money. You let them go through all of the time, all of the work, and all of the expense of finding these unique items or having these unique items in stock. You let them pay the huge rental fees for commercial property. You let them struggle with all of the hassles of running a regular business - the employees, the rent, the mortgages, the buying trips that they had to go on initially to find the inventory, the regulatory problems, and city zoning problems.

Here’s the best analogy that we can come up with to really illustrate this concept very clearly: Look at antique stores. There are antique stores everywhere. No matter where you are right now, within a 50 or 100 mile radius of your home, you can find dozens of antique stores probably.

'The can because they think they can.'

Virgil

'Since the human body tends to move in the direction of its expectations — plus or minus — it is important to know that attitudes of confidence and determination are no less a part of the treatment program than medical science and technology.'

Norman Cousins

Antiques sell for a high dollar amount. Even in the local markets a lot of those antique dealers do very, very well. You take those same unique antiques, take photographs of them, tell the local store owner that you are an Internet Auction Broker and that you have some buyers who are interested. You’re just a broker for antiques and you have some buyers.

You take your pictures of those unique antiques, put them up on all of the Internet Auction sites, and your customers will assume that you are the one who owns that antique. You’re not telling them that you own it, but they assume that you do. Let them assume that you’re the owner of it. If somebody ever asks you, you can be honest with them, but chances are, nobody will ever ask you. They will assume that you’re the owner, that you spent thousands and thousands for these antiques, and you have all of the benefits now of having your own antique store.

Actually, you have even more benefits than having your own antique store. Let’s face it, to have a regular business is a pain! You have to deal with all kinds of problems when you have a regular retail business - but now, online, you don’t have any of that hassle. You take your money when you sell the item. You just simply ask the antique store owner what the lowest price is that they’ll sell the item to you for.

'The greatest discovery of my generation is that man can alter his life simply by altering his attitude of mind.'

William James

'Look for the ridiculous in everything and you find it.'

Jules Renard

As you build up relationships with these store owners, they will give you huge discounts because they know that you can sell the stuff like crazy for them. Then you go back to the people you sold to one time and you keep selling them additional antiques.

That’s the real golden secret that we have to share for getting rich, and the best part is, it can work for anybody! There are companies out there RIGHT NOW who are just selling nothing but Corvettes. There are companies out there that are just selling specialized things. They have all kinds of headaches and hassles that, if you’re an online broker, you will not have!

'The unthankful heart. . . discovers no mercies; but the thankful heart. . .will find, in every hour, some heavenly blessings.'

Henry Ward Beecher

'Continuous effort — not strength or intelligence — is the key to unlocking our potential.'

Sir Winston Churchill

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2

How The Burger King/McDonald’s Competition Method Could Help You Find Your Fortune!

The Internet opens up a whole new world for the enterprising marketer. But still, many beginning Internet marketers are worried about competition.

So, what do you say to the people who do believe in competition, believe that competition is a bad thing, and don’t want to do anything to scare people away from their own web site and encourage them to go to someone else’s site - or to do anything that is going to help somebody else to build their business?

'Our business in life is not to get ahead of others but to get ahead of ourselves—to break our own records, to outstrip our yesterdays by our today, to do our work with more force than ever before.'

Steward B. Johnson

'A winner never quits, and a quitter never wins.'

Anon.

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3

The One Secret You Must Know To Make The Most Money Possible With Your Tiny, Cheap Ad!

The one secret that you must know to make the most money with your tiny, inexpensive ad is to attract the largest number of qualified prospects. It’s very important that you single out and focus on the type of person that you most want.

What you really want to do is get as many people as possible to respond to your offer. Many factors are involved in doing this, including the right copy, layout, typesetting, and appearance.

Then, you turn the inquiries into as many sales as you can. Then you earn as much profit as you can through repeat sales to these people with similar products and services.

The classified ad will pull in the prospects. Once a prospect has responded to your ad, they have qualified themselves. Now, it’s just a matter of going back to them with other products and services and finding out whether they will accept them as well!

'It takes time to succeed because success is merely the natural reward for taking time to do anything well.'

Joseph Ross

'It takes twenty years to make an overnight success.'

Eddie Cantor

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4

Why People Will Want To Sponsor Your Contest!

Now, why would people want to pay to have their web site be a sponsor for your contest? Well, the answer is very simple. It’s all about visibility.

If you’re getting tens of thousands of people to come through your web site directly to your page to sign up for your contest so that they can win a thousand dollars, then these customers - these people advertising on your web site - are going to get tons of traffic from that.

There are many people that visit your web site to sign up that will bounce out once they register. They will see a banner ad and they’ll click and go to that other person’s web site. So those people who are sponsoring your contest can have lots of traffic from this.

People love entering contests, so getting traffic to that web page isn’t going to be a problem as long as you’re out there doing the things you need to do to bring that traffic to your site. People are excited about winning contests, so getting thousands and thousands of people to register for this should be no problem at all.

As long as you’re out there advertising that you are giving away $1,000, with the proper advertising, you could bring hundreds of thousands of people. There is no limit to how many people you could have. There are contests out there that are bringing in thousands and thousands, probably hundreds of thousands or millions of people, in to advertise.

'Plodding wins the race.'

Aesop

'Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome.'

Booker T. Washington

It also depends on the length of your contest. If you’re having a contest where you give away a thousand dollars a month, obviously in that month’s time you are going to have more traffic coming than if you advertise that the contest is weekly.

There is another twist on this - you could give away a thousand dollars a week, and if you had $250 per week coming in per sponsor, you could actually make that! Instead of $2,500 a month, you could be making that much every single week.

There are lots of options. Now, not only does it benefit you because of the cash, but there are also two other ways it benefits you. You are going to have a flood of people coming to your web site to that one web page to sign up. Not only do you want to have your sponsors’ banner ads or display ads, but you also want to put a big link to your main web site where you do sell your products.

If you’re getting a hundred thousand people coming in to sign up for this contest to win the thousand dollars, you’re going to have a lot of those people go ahead and say, “I wonder who is holding this web site. I wonder what their web site is all about.” And if you target your customers right, you can actually benefit greatly from all that traffic.

'My success is measured by my willingness to keep trying.'

Anon.

'There is only one success — to be able to spend your life in your own way.'

Christopher Morley

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5

HYPNOTIC MONEY POWER! How To Practically Hypnotize Cash-Paying Customers To Come Back To Your Site - And Give You More Money!

When you say “thank you” to your customers (and you should always thank customers for visiting your site), be sure to ask if they would mind if you continued to contact them, occasionally, with other offers or specials that they might be interested in. This can be extremely effective!

It is extremely important for you to ask permission to send them additional information and offers. Some people on the Internet have very strong feelings about unsolicited commercial e-mail.

The power of this “thank you” message is that you are never going to have anybody argue that your unsolicited e-mail thanking them for visiting your web site is of a commercial nature. It is just a thank you. (Who doesn’t like to receive a thank you letter?)

You’re also asking them to actively respond and send you an e-mail saying “Hey, I’d like to hear from you again if you have some specials.” Here’s the key: Only send information to those people who respond, because you don’t want to pester people who don’t want to hear from you.

This is an amazing (but simple) way to instantly get more customers to buy from you... And it all starts with a simple “thank you.” It’s how to practically hypnotize cash-paying customers to come back to your site - and give you more money! It’s HYPNOTIC MONEY POWER!

Try it. You’d be surprised how far a thank you can go. It could put tons more cash in your pocket! Just remember to ask whether or not they’d like to hear from you again. YES. It really is that easy.

'A man can do only what he can do. But if he does that each day he can sleep at night and do it again the next day.'

Albert Schweitzer

'Happiness is a by-product of helping others.’

Denny Miller

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6
Make Sure You Answer These Four Questions Clearly, Concisely, And Dramatically, And You Could Make Thousands Of Dollars!

Your prospects will be confused by not knowing what you really represent. The answer to these four questions can make you millions!

1. Who are you?
2. What are you selling?
3. What makes your offer better than the competition?
4. Why should I buy it from you?

You should always remember that it will take you some serious time and thought to develop your really great U.S.P. At first you are going to have superficial, pat answers to these questions.

My husband and I like to equate business and marketing to a game of chess. In a game of chess you can just start out as a novice, pick up the moves as you keep playing game after game, and, as long as you’re playing with someone who is more skilled than you, you can always get better and better. The key is to practice and continually search for answers.

These four questions work the same way. You should not ask yourself these questions once and then forget about them. You should keep asking yourself these things over and over again, always looking for a better answer. This is how you find your fortune in marketing with these marketing principles. The process of asking yourself deeper and deeper questions as you gain more and more knowledge and experience is how you develop the intimate knowledge you can use to get rich!

'Arriving at one goal is the starting point to another.'

John Dewey

'The struggle along pleases us, not the victory.'

Blaise Pascal

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7

Direct Mail - The Key To Truly Getting Rich!

T.J. and I really didn’t start getting rich until we got into direct mail. With direct mail you can reach more people than you can through space advertising, which raises the profit potential higher.

Getting into direct mail is how to catch the wave of the future millions! Many companies have made millions with direct mail, and many of the limitations that are present in space advertising are eliminated. They say "the more you tell, the more you sell." In direct mail you are not limited by space and you can give your prospects or customers your whole sales pitch.

Also, you can be more personal in direct mail. Your ad isn’t just going out to get glanced at by people. Instead, it goes out to the people individually, giving you the added advantage of a personable, one-on-one communication. These examples show how to get your fair share of the millions that are being made in direct mail!

'With the catching ends the pleasures of the chase.'

Abraham Lincoln

'Need and struggle are what excite and inspire us; our hour of triumph is what brings the void.'

William James

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8

How To Turn Your Enthusiasm Into A Profitable Career!

Your enthusiasm is a key to your success. Your passion counts, no matter what you do.

As a consultant, you use your passions - the things you are the most enthused about, the things you are the most interested in, the things you are the most emotional about - to help people solve their problems.

By becoming a consultant, you could turn your enthusiasm into major dollars!

Let’s look at one specific type of consultant - a business consultant. A business consultant is a person with special abilities and knowledge in the area of business. They might have gained their knowledge through formal knowledge, or simply by experience.

Does it matter whether or not they have had a formal education in the topic they consult on? Does it matter whether or not the consultant has a college degree?

The truth is, in most cases, no! Many of the top consultants don’t have formal educations. You don’t need a formal education to become a consultant, either.

'We spend our time searching for security, and hate it when we get it.'

John Steinbeck

Happiness is to be found along the way, not at the end of the road, for then the journey is over and it is too late.'

Robert R. Updegraff

What you do have to have, though, is information you can share with people that is of value to them.
One of the reasons consultants are such a valuable commodity in business is because they know how to solve problems for others.

The consultants know the solutions to problems because they have been there themselves. They simply show people how to solve problems that they already conquered. A consultant can solve problems and make a lot of money!

People want to learn how to do things, and you can give them your answers for those things by becoming a consultant. You can reap the rewards for supplying them with the valuable information they want and need.

'The really happy man is one who can enjoy the scenery on a detour.'

Anon.

'Success is counted sweetest by those who ne’er succeed.'

Emily Dickinson

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9

Get Up To 1,000% More People To See (And Potentially Buy) Your Products! It’s Easier Than What You’re Doing Right Now To Sell Your Products!

Think about it this way. You have a little brick and mortar shop in a little town or a big city, it doesn’t matter. But in a little town there are probably only a couple of hundred people who are ever going to darken your doorstep. Maybe you’ll get a thousand different people or so over the years, and some of them will become your customers.

But, no matter what you’re selling in that little shop, there are only a thousand pairs of eyes over the years.

But when you take those products and you put them up on the auction sites, it’s just incredible how a thousand times more people see it in one day than you would reach in ten years or fifty years. That’s the power of the auction sites! Internet auctions are how you could get up to 1,000% more people to see (and potentially buy) Your Products! It’s easier than what you’re doing right now to sell your products!

'Now that I’m here, where am I?'

Janis Joplin

'Is there anything in life so disenchanting
as attainment?'

Robert Louis Stevenson

If you have an interesting product and you put it up for auction in a way that takes advantage of some of the things that we’ve learned about how best to present things, you may get that many people in a couple of weeks.

More people will see it in just a matter of a few days than you might be able to show in ten years or more in your little town!

In the fourth quarter of last year alone, users bought and sold $541 million over Internet auctions - and that’s in the fourth quarter alone. That’s up 76% from the previous fourth quarter! Again, you can see how this is growing . . . and that’s on e-Bay only.

Look at Amazon.com - the largest retailer of books, CD’s, and gifts in the world. They have recently jumped on the auction bandwagon. So has Yahoo, and hundreds and hundreds of other sites are popping up all over.

'Some aspects of success seem rather silly as death approaches.'

Donald A. Miller

'Unless a man has been taught what to do with success after getting it, the achievement of it must inevitably leave him a prey to boredom.'

Bertrand Russell

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10

LEVEL THE PLAYING FIELD! Why The Internet Makes It Even Easier For You To Get Rich!

Some people don’t want to do business with big companies . . . and never before in the history of the human race has the small average person, who didn’t have a lot of resources as far as money and time or talent, had more chances to get rich than today!

And the Internet just enhances that so much more by letting you compete with these bigger companies. LEVEL THE PLAYING FIELD!

A lot of people want to do business with other people - not a seemingly inhuman corporate giant.. One of the reasons why we have been very successful in our Mail Order business is the relationships and the bonds that we’ve developed with the people we do business with. This is why the Internet makes it even easier for you to get rich.

This is the first time in history where the small business can compete with the multi-international giant like IBM and their ilk. Where you can compete with them out of your bedroom. You can actually stand above them by being more personal and having that unique selling advantage of, “Hey you’re dealing with an individual here. I’m not the big company!” And still reach the same market!

'If I had known what it would be like to have it all, I might have been willing to settle for less.'

Lily Tomlin

'Success and failure are both difficult to endure. Along with success come drugs, divorce, fornication, bullying, travel, meditation, medication, depression, neurosis and suicide. With failure comes failure.'

Joseph Heller

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11

How To Get Paid Many Times For Each Page That You Write Or Cassette You Produce - And Only Have ONE REAL ORIGINAL PRODUCT YOU HAVE TO MAKE!

It’s easier to recycle old material then to create something new from scratch. You can create many different informational products by using bits and pieces of your old informational products. You can write or record something one time and get paid for it dozens and dozens of times. If you think about it, this really gives you the same kind of leverage that many of the world’s richest people have.

Think about it. The world’s richest people do something one time and then they get paid for it over and over. People like famous authors write a book and get paid for many years for that book. Movie stars, movie producers, and other types of investors do something one time and are able to earn a stream of income from it for many years. The information publishing business, of course, lets you do this, too. If you recycle your old information you’re able to get even more leverage.

'The closer one gets to the top, the more one finds there is no “top.”'

Nancy Barcus

'The minute you think you’ve got it made, disaster is just around the corner.'

Joe Paterno

You can get paid many times for each page that you write or each audio tape that you produce. The customers don’t care. Whenever we start talking to people about recycling old informational products they always say, “you’re ripping your customers off, because you’re charging them twice for something you did once.”

Many customers don’t buy every single product that you produce, first of all, and second, if you’re just taking a few pages out of one book and putting it in another, they are not going to notice. What they will notice, though, it VALUE.

They’re just going to notice that you put a lot of value into it. They’re not going to notice that you took pages 90 through 100 out of one book and put it in another. Any that would complain, of course, could be settled with in some way. We’ve been doing this for years - we’re doing more and more of it all the time - and we have yet to receive any complains what so ever.

All you really have to do here is find as many ways as you can to recycle your old material. A chapter from one book could be a chapter in another book. Excerpts from one audio tape can be used in other audio tapes. The printed transcript from one audio tape could be used in any manual that you do. Small reports that you have could be added together to create new material. Single audio tapes that you do can easily be grouped together by simply having an editor take out excerpts and maybe you have to do some re-recording in between those sound bits.

'The toughest thing about success is that you’ve got to keep on being a success. Talent is only a starting point in business. You’ve got to keep working that talent.'

Irving Berlin

'We grow weary of those things (and perhaps soonest) which we most desire.'

Samuel Butler

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12

Are You A Minority? If You Are, The Government Is More Than Willing To Help You Get Your Business Off The Ground!

Individual grant awards are $10,000 to $2,000,000. The program goal is to stimulate business growth, increase profits, and to ensure the success of each client.

For more information, write to Minority Business Development Agency, Department of Commerce, Washington, D.C. 20230, or contact a regional minority business development agency near you by referring to your telephone directory under “Government Agencies.”

Remember, there is a lot of money out there just waiting to be claimed. Smart people are taking advantage of it. This is just one of the ways you can get that money. If you are a minority, the government is more than willing to help you get started with your own business.

'Our desires always increase with our possessions. The knowledge that something remains yet unenjoyed impairs our enjoyment of the good before us.'

Samuel Johnson

'There must be more to life than having everything!'

Maurice Sendak

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13

How You Can Create A Website That Can Help You Sell More Product Than EVER BEFORE!

You can have a website that is a bonus for people who purchase your directory. You can keep undated information on that website.

Let’s say someone purchases the print directory. Let’s say you’re only able to update that every six months at best. You would probably want to update it every year to two years.

With a website, you can update it every hour or every minute, if you want to! That can be a bonus you can offer. “Purchase the directory now, and you will get a secret password to our website where we keep all of our updated, new sources that we constantly research on a day-by-day basis!”

That can be a very valuable bonus. Plus, as you’re updating the directory on your website, you can take that information directly and put it into your new, updated print editions that come out every single year. Then, instead of trying to do it all at once, you’re doing it over time. This makes the job of creating a directory very simple and very fast.

Directories can be great products that have a long life span. They can be a great profit center for your business. That’s basically the idea I had. Now, I’m going to take that ball and throw it into your court, Russ.

'Pray that success will not come any faster than you are able to endure it.'

Elbert Hubbard

'Adversity is sometimes hard upon a man, but for one man who can stand prosperity, there are a hundred that will stand adversity.'

Thomas Carlyle

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14

How To Get The Most Profits Out Of Every Single Person!

There is a simple thing you can do to make more people spend more money with you! Make them feel good! It really is that simple. If people feel good, they are more likely to do business with you! In fact, a recent survey was done of people who had stopped doing business with a certain company, and the results are in! Around 66% said they stopped doing business with them because they didn’t feel appreciated by the business! They didn’t feel good about shopping there! This is powerful stuff!

You must find a way to make your customers feel good about doing business with you. That can start with a simple smile when you greet your customers, and it can extend all the way through the follow-up phone call you make to check and see if they are enjoying the product!

Whatever your product or service is, you must find ways to make your customer feel good. They absolutely will not let you into their wallet unless they feel good about your business.

'Marconi invented radio, but Ted Husing knew what to do with it.'

Ralph Edwards

'Nothing fails like success because we don’t learn from it. We learn only from failure.'

Kenneth Boudling

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15

Ad Writing Is A Craft Just Like Any Other . . . And The Better You Are At Your Craft, The More Money You Can Potentially Make!

Using the right words and phrases in your sales messages is the secret you can use in every ad that will make people BUY YOUR PRODUCT OR SERVICE! You have to tell the reader how your product is going to benefit them. It’s the words or phrases that you use that compel people to buy.

Writing advertising copy is a craft, just like, for example, carpentry. The difference is, your tools aren’t hammers, drills, saws, or screwdrivers. In ad copy writing the tools are the words and phrases you use.

The carpenter’s main goal is to create a new object from raw materials, while the ad copy writer’s job is to use the tools of words to bring them money. You have to have the best tools possible to do the best job possible. When you’re a copywriter, the better the tools you use, the more money you can potentially make.

'Success makes men rigid and they tend to exalt stability over all the other virtues; tired of the effort of willing, they become fanatics about conservatism.'

Walter Lippman

'There are three types of baseball players — those who make it happen, those who watch it happen, and those who wonder what happened.'

Tommy Lasorda

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16

Give Your Prospects Exciting Reasons To Order NOW!

You have to get the prospect involved, take them by the hand, and lead them! You have to give them the most compelling and exciting reason to order now that you can. Tell them why they should order now, and tell them exactly what they should do.

Make it simple and easy for your prospect to know exactly what to do. If you can do that, you have the potential to make huge amounts of money. Why? Because you’ve found a good way to get past people’s tendency to put things off, which kills many potential sales every year.

People will delay. The best prospects are getting offers from all sorts of companies that sell to the market, and the prospects have limited money. You have to be competitive and give your prospects more of what they want. Then, you have to tell them what to do, how easy it is, and get them excited about it.

This same principle is making many others in direct response marketing up to $50,000 a week. You can turn your advertising ideas into winning strategies that can net you up to $50,000 a week!

'Along with success comes a reputation
for wisdom.'

Euripides

'There is always room at the top.'

Daniel Webster

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17

How To Make The Most Money Possible Selling Mailing Lists!

What can you do to make your mailing list worth a ton of money? The price of your list, as well as any other list, is how well the list works for those who rent it.

The better the list works, the more money it’s worth. This is why some mailing lists are worth 10 times more money than others! There-fore, it is very important to offer the best list you possibly can in order to make the most money.

Good mailing lists are a valuable commodity, and the profit margin is huge. The better the names work, the more money the list will make. This is why it’s easy to make money in the mailing list business!

There are many ways to reach prospective buyers with your lists. Here are some of the most widely-used methods.

1. Place classified ads in magazines. Many advertisers use this method because it is inexpensive and reaches a very large audience. Never try to sell directly from a classified ad. This type of ad should be used only to solicit inquiries. When you receive the prospective buyer’s inquiry, you then send all the information about your list: price, names, zip code, etc.

'The best place to succeed is where you are with what you have.'

Charles M. Schwab

'Success covers a multitude of blunders.'

George Bernard Shaw

2. You could advertise in various trade and business publications. There are magazines, like Direct Marketing Magazine, that list dozens of mailing lists in each issue. These ads are usually placed by the list broker, list manager, or the list owner. This can be the best method to use if you are going after big results. It may cost a little, but the rewards can make it well worth the investment.

3. Another profitable method used by list sellers is to rent a list of prospective buyers from another seller. Once you get your list, you then mail out your list information to those prospects.

4. Many firms advertise their lists in business opportunity magazines and periodicals. They develop relationships with customers and get the word out about the lists that they have available. That’s how many people are getting filthy rich with mailing lists! There are hundreds of publications available for you to choose from. By testing, you will learn which one will work best.

'Bad will be the day for every man when
he becomes absolutely contented with the life he is living, when there is not forever beating at the doors of his soul some great desire to do something larger.'

Phillips Brooks

'Theirs is not to reason why, theirs is but to do or die.'

Alfred, Lord Tennyson

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18

Even MORE Advantages Of Affiliate Programs

There are a couple of other advantages to an affiliate program. A great analogy is shelf space. In a store the more shelf space you get, the better your sales. Like in the grocery industry they pay a premium to get more shelf space. More visibility. Sometimes they come up with more versions of the same product to get more space on that shelf.

When you have an affiliate program, you are essentially getting more shelf space. Your product is being seen more places than you could ever advertise by yourself. You get more visibility.

Another advantage of that is you get more brand identity. By providing all the banners and advertising pieces that people use on their web site, it is an ad for you every time someone goes to a web site where there is a banner for your product. Even if they’re not in the immediate market for your product, you’re making in the advertising business what is called an impression.

They are seeing your message and they are becoming aware of your product. You are getting a share of mine. Then, at some point in the future, when they have an interest or need for your product, it’s already the one they are looking for. Or, if someone else mentions that they have a need for a product, it is very logical that the person who is seeing a lot of your ads will say “Oh yeah, I know. There is a good product called such and such.” So you’re getting shelf space share of mine and more free advertising. And you’re not paying a penny for any of that.

'I think the young actor who really wants to act will find a way. . . to keep at it and seize every opportunity that comes along.'

Sir John Gielgud

'A wise man will make more opportunities
than he finds.'

Francis Bacon

An affiliate link is perceived as an endorsement at a site. It is almost as if you’re competitor is going “You know what, I don’t sell that. But this guy does over here and I recommend you go check it out from him.”

They’ve got a relationship already made with the person where they originated from and the web site they originally came from.

Third-party endorsements are powerful because what we say about our products or service people expect us to say about them. They just say, “Well, that’s your product or service and you’re going to promote it, and advertise it, and push it, and tell us how great it is.”

But when someone else says something about it, that is removed from you, it is more powerful. That’s why a write-up in a magazine editorial can often get more orders than an ad. Because the prospect thinks, “Wow, someone else is endorsing this. Someone else thinks this is great. This is not just the guy or gal who is pushing their wares, but here is an independent, or at least perceived to be somewhat independent person, or company, or magazine, or e-zine, or whatever, saying how great your product or service is.” Even the fact that they recommend it is just a big, big plus for you.

'Luck always seems to be against the man
who depends on it.'

Anon.

'Good luck is often with the man who doesn’t include it in his plans.'

Anon.

It works for you as an affiliate situation, as well. If you can get an affiliate to put a banner ad for you - if you can get an affiliate to do a small write-up on your product, or a recommendation on your product, with a click-through - it accomplishes the same thing for the affiliate, but it will get much higher results and make many more sales than placing an ad on the site.

We’re seeing so many banner ads now that people say “Well, someone probably paid for that.” They’re not so much of an independent endorsement anymore. But when they do a write-up for you, that is an independent endorsement.

So many people now have heard of affiliate programs ... there is all kinds of software now on the market because this thing is so popular.

A lot of the fear think goes back to competition. A lot of times, people are afraid that there is so much competition out there that they’re afraid to do it. A lot of people may just not really know how to do it. Sometimes people are afraid to get started because they are afraid of what they don’t know about. And so they’ll just sit there, and instead of actually going out and learning, they’ll just sit there and do nothing. That’s probably the biggest factor.

'Is not life a hundred times too short for us to bore ourselves?'

Friedrich Nietzsche

'Boredom is simply the lack of imagination.'

Julio O. Smith

The other fear is competition. But the main one, maybe, is that they just don’t understand how they work. They’ve seen them, but they’re not real sure. They think it is complicated, and so they don’t do anything.

Just go out and find some programs and some web sites that are using affiliate programs and find what software they are using. If you don’t see it listed, all you have to do is ask them. Usually they’re more than happy to share it with you.

We’ve talked to some people who said, “You know, I’d love to have an affiliate program. You know, Amazon is making so much money with their affiliates, but I just couldn’t do that. Because programming that type of software would just be impossible.”

There used to be a time where you might have to get your own programmer to do it, but now affiliate programs are so popular that there are a lot of software packages out there that can be run even online so you don’t have to put it into your own computer. They’re easy to go through. They use a Windows type interface and they’ve made it simple so that virtually anybody, even without any

programming experience at all, could start their own affiliate program. And the reason for that is, a lot of these companies that sell the software, in some cases, might take a little portion of each sale. In other cases, they just want to sell you this software, and they realize that the way to do that is to make it as simple and as easy to use as possible. So right now, we think, is the best time to get started with affiliate programs, because the software has become so simple and easy to use.

'The champion makes his own luck.'

Red Blaik

'We create our fate every day. . . most of the ills we suffer from are directly traceable to our own behavior.'

Henry Miller

Link Exchange, which is a banner exchange program, has Revenue Avenue on their site where you can literally set up your own affiliate program for your web site. Announce how much you’re paying per purchase on your web site, or per inquiry that comes through. They will actually set up, and they take a percentage of each sale. They will actually set it up. You make a deposit to them against what is going to be paid out in commissions. They promote the commission structure that you’re offering. They promote your affiliate program on a list of categorized affiliate programs, and manage the entire project, and pay out the checks for you. You can just go to www.linkexchange.com.

Okay. No excuse anymore, folks. This is a company that will do it all for you. And here’s one of the benefits to having an affiliate program set up on your web site - it’s the simple fact that if you do a thorough study of the top five thousand companies in the United States (you know, you’ve heard of the Fortune 500, now I’m talking about the top 5,000 companies in the United States), you’ll see that a full seventy-five percent to eighty percent of those companies are all companies that sell business to business. They’re not selling to consumers. A full 75-80% business to business.

'You don’t just luck into things. . . You build step by step, whether it’s friendships or opportunities.'

Barbara Bush

'I’m a great believer in luck, and I find the harder I work, the more I have it.'

Thomas Jefferson

When your customers are people who are in business for themselves, you now have the potential to make huge sums of money. A business tends to be more loyal. They’ll stay with you longer. And they’ll do more business with you - more repeat business.

If you have an affiliate program, all your customers are other web site owners. The more money you help them make, the more they are going to come back and continue to do everything possible to drive more people to your web site. So they’ll start out with a simple link and then once they get those nice checks from you coming to them every single week, or two weeks, every month, or whatever, they’re going to do more, and more, and more to help promote your web site in order for them to get a larger check. It’s a win-win kind of partner-ship. And those are people that will stay with you for many years to come. You’ll be giving them something they desperately want.

The secret to successful marketing is getting customers to come back and buy from you more and more, but if your customers are other affiliate web sites, you naturally have that back end business just sown up. It’s a continual stream of on-going profits for you.

'The lucky fellow is the plucky fellow who has been burning midnight oil and taking defeat after defeat with a smile.'

James B. Hill

'I find I’m luckier when I work harder.'

Dr. Denton Cooley

And that’s the key to success. We say it over, and over, and over again. You don’t want to sell them once, you want to sell them again and again. And you want to get people driven to you that you don’t have to pay a lot of money to get. It’s just really the way to go. Making money on the web is very, very difficult when you try to do it all by yourself, but once you get in these cooperative programs, and the banner ads, and the links, and the more you cooperate with other people that have sites that are similar to yours, it gets easier and easier.

When you just want to be the Lone Ranger without Tonto, you’re in trouble. It’s a vast, vast world wide web out there. And how do you attack it with your marketing plan? But when you start cooperating with other people, and then they start cooperating with you, things get much more easy, and much more profitable.

The number one way that people find your web site is through another web site. So, this makes affiliate programs a natural when it comes to developing a marketing plan that drives traffic to your site.

When you are an affiliate and bring people to amazon.com with a banner on your site, they pay you about five percent per sale. You can also give them specific products and information, and give them content about your product, which is a link back to your site to order the product.

'When you work seven days a week, fourteen hours a day, you get lucky.'

Armand Hammer

'Chance favors those in motion.'

Dr. James H. Austin

Amazon.com lets you highlight a specific book, with information about the book, and you click on it, and it goes to amazon.com where they buy. They’ll pay you up to thirty percent on the sale when it comes through one of those. They encourage people to highlight the product and use the books as content. You can do the same thing with your products and your affiliate program.

Also remember on an affiliate program that you don’t have to - unless you want to - offer that commission on everything on your web site. Most affiliate programs have a lead product that they offer a good commission on and brings people to your web site. But then succeeding sales, very often, you don’t pay a commission on.

The demand out there is just absolutely incredible for people who have web sites, and now they desperately want to find more ways to make money with their web site. These affiliate programs are becoming widely accepted. You don’t have to sell people on this concept. They’ve already been sold on this concept. And, once you get a number of affiliates out there selling your products for you, you can potentially get extremely wealthy.

We think one of the fun things that people should do is take out a calculator, get a legal pad, get some pencils or some ink, some pens, and start scratching out. Ask yourself, “If I had a hundred affiliate programs, and they were selling just one product a week for me as “x” amount of money, how much would I make?” Then double that, and double it. Find out how much you would make if you had a thousand affiliate programs.

It can be this easy. Do something every single day. If every day you go out there and get three new affiliate partners, you’ve got almost a thousand in one year. And it can happen if you just do something every single day.

'Fortune favours the bold.'

Terence

'Chance favors the prepared mind.'

Louis Pasteur

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19

A Bold New Way To Get All The Hot-Selling Products You Want For Little Or No Cost!

Many people stress out when they think about creating informational products. They don’t think they have the skill or talent necessary to create one. What a lot of people don’t realize is . . . you wouldn’t even have to write anything!

There are so many ways to get material! We think writing something every morning is a great idea. If you were to just get up in the morning and write one page every day, by the end of the year you’d have one 365 page book. Imagine if you got up and wrote five pages, or maybe ten!

Still, there are people out there who would swear to you they couldn’t write even if you put a gun to their head. We know - we hear it a lot from people seeking our help and advice. So we sit down with them and say, “Okay, let’s make a deal.” Then, we might have something they can use - or we might find a publication whose rights have reverted to public domain or perhaps get permission from an author to use a publication - this is a bold new way to get all the hot-selling products you want for little or no cost!

You can also make deals like this with people over the Internet. Ask them to exchange links to each other’s sites! Typically, If you put a link to the other person’s site, they’d be happy to let you have some of their material. You’ll be able to use some of their great content on your own site . . . and all you have to do is negotiate a little and see what kind of deal you can agree on.

'When something bad happens to me, I think I’m able to deal with it in a pretty good way. That makes me lucky. Some people fall apart at the first little thing that happens.'

Christie Brinkley

'All our reasoning ends in surrender to feeling.’

Blaise Pascal

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20

Four Things That Could Make Your Advertising Pull BIG CHUNKS OF MONEY!

The principal role of advertising in America today is one of persuasion and appeal, rather than of education and information.

The mission of marketers is to persuade prospects and customers to act in a manner that will be to the advertiser’s advantage. The most successful, however, combine these four things that can make your advertising PULL IN BIG CHUNKS of money!

1. Persuasion,
2. Appeal,
3. Education,
4. Information.

You should always remember, though, that advertising is intrusive. People are busy with their lives, and they know that you’re trying to sell something. They read advertising very passively, if they bother to scan much more than the headline at all. Therefore, you have to look for dramatic new ways to represent what you are trying to sell. Make your advertising interesting and compel them to read it.

These are new ideas that can make you a fortune! Why? Because they grab the reader’s attention and keep them hooked throughout the ad. By the time they are done with the ad, your product or service will stand out in their mind, and you will have given them enough desire to send away for your offer. The more you’re able to get people’s attention, interest, and desire, the more money you will be able to potentially make.

'Motivation triggers luck.'

Mike Wallace

'It is more easy to get a favor from fortune
than to keep it.'

Publilius Syrus

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21

Dozens Of Ways To Cash In On Your Creativity!

Here’s the secret: Quit trying to come up with all of your own ideas. That’s like trying to re-invent the wheel. Why bother doing this? Instead, collect dozens of different ads and sales letters. Flip through them. Write down the best headlines, subheads and copy ideas. Collect dozens the best of these ideas and use them in all of your ads and sales promotions. All of these ideas can become a powerful part of your knowledge and experience. A combination of these ideas can help you become more creative and make more money.

'The profits of good luck are perishable; if you build on fortune, you build on sand; the more advancement you achieve, the more dangers you run.'

Marquis de Racan

'Every possession and every happiness is but lent by chance for an uncertain time, and may therefore be demanded back the next hour.'

Arthur Schopenhauer

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22

Here Are Eight Things You Can Do To Pull In More Orders!

Your order form is going to be what people see at the very end before they make the final decision on whether or not to buy your product or service. Following are some things you can do to make your order form more appealing, which will lead to more sales!

• Give your prospect plenty of room. Don’t make your order form like a coupon. Generally, a mail-order order form will be a full page, so give them plenty of room to write.

• Use good paper stock. Make sure you use paper that will not allow the ink to bleed. Make sure the customer’s information is always going to be readable.

• Use a separate form. Studies have shown that a separate order from will out-pull an attached order form. So, try to have a separate order form for them to fill out.

• Make the layout attractive. Make people want to look at your order form, but don’t overdo it. Don’t put a lot of artwork on the order form. That will take away from the purpose of the order from, which is to get them to fill it out and mail it to you with their payment!

'Life is full of chances and changes, and the most prosperous of men may. . . meet
with great misfortunes.'

Aristotle

'Do not wait for ideal circumstances, nor for the best opportunities; they will never come.'

Janet Erskine Stuart

• Include a brief recap. Because you have plenty of room, you should always restate your offer to them and encourage them to fill the order form out right then and there.

• State your offer boldly. The U.S. Postal Authorities will be all over your case if you appear to be hiding something in the fine print. Make sure your offer and any restrictions or rules are stated clearly.
• Use Light Colors. Your print may not show up clearly if you do not put it on lighter colors. Sometimes dark colors hide print. So, be sure to use either pastels or just plain white paper.

• Make it easy. This covers everything. You must make it easy for the customer to order. If you can take phone orders, put your phone number on the order form. If you have a fax for orders, put that number on the order form. If you want them to mail the order, it would be best if you included a postage paid envelope. In general, the easier it is for them to order, the more likely they will be to order from you.

All these things together will help make your order form pull more sales for you! Make sure your order form is easy to read and easy to use. It can make or break your sales success!

'In great affairs we ought to apply ourselves less to creating chances than to profiting from those that are offered.'

Francois de La Rochefoucauld

'Opportunity is as scarce as oxygen; men fairly breathe it and do not know it.'

Doe Sane

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23

3 Easy-To-Locate Places To Find Rare And Out Of Print Books You Can Buy For Pennies And Auction For Huge Profits!

There’s a Mr. Reginald Hunter in Philadelphia, Pennsylvania, who has a fabulous collection of rare books. It’s valued at $3,000,000. He’s been a collector for over 50 years. We heard about him on PBS, the public television station.

He specializes in first editions, mostly fiction, by famous authors, and books about the Civil War. Recently he was interviewed, and he was asked about his $3,000,000 collection, and how much he had to pay to amass it.

Did it cost him $3,000,000? “No way,” he said. The most expensive book he has in his collection is a Civil War diary by a young Union officer, and he paid $73,000 for that book several years ago. Today, he’s been offered $150,000 for the book, but he doesn’t sell his books anymore. He said that he used to buy and sell books and make pretty good money doing it. He’s fallen in love with his books. He’s not just a book collector, he is a book lover.

'We are told that talent creates its own opportunities. But is sometimes seems
that intense desire creates not only its own opportunities, but its own talents.'

Eric Hoffer

'How many opportunities present themselves to a man without his noticing them?'

Arab proverb

He’s got over $3,000,000 worth of books, and he’s never going to let them go until he dies. He’s going to give them to the National Archives and a library in Philadelphia where he lives.

Well he paid $73,000 for a rare Civil War diary that is worth $150,000. That’s a pretty good deal! But, if you’re like us, you’re probably saying, “I don’t know if I want to pay $73,000 for a book.”

Ok then . . . his second most valuable book is a rare first edition by the famous American author, Mark Twain. We’ve all read Huckleberry Finn and some of Twain’s other books. This book is now valued at $60,000; he obtained it a few years ago at a West Virginia thrift store, and guess what he paid--$7.50!

That’s right, a book that is now worth $60,000 that he could quickly sell to collectors (there are about 150,000 rare book collectors in the United States alone) cost him $7.50! Now, that’s exciting!

Mr. Hunter also said that he was able to buy many, many books for $20 or less that are now worth at least a thousand dollars each!

So, where do you find books for less than $20 that we can sell for many hundreds or many thousands of dollars? The wise collector gave us his three favorite hunting places. Here are 3 easy-to-locate places to find rare and out of print books you can buy for pennies and auction for huge profits!

'Luck affects everything. Let your hook be always cast. In the stream where you least expect it, there will be a fish.'

Ovid

'Opportunities multiply as they are seized; they die when neglected. Life is a long line of opportunities.'

John Wicker

1. Thrift stores and second-hand stores.
2. Used bookstores.
3. Small antique stores.

These three types of stores are all over - there’s hardly a town anymore that doesn’t have at least a thrift store and an antique store, and most small cities have at least one store that’s a source of used books! And the best thing is, typically these stores have no idea how much some of these books are actually worth. They don’t take the time to find out . . . but you could, and if you find the right book, you could sell it on an Internet auction, and make hundreds, or perhaps thousands of dollars!

'The greatest achievement of the human spirit is to live up to one’s opportunities,
and make the most of one’s resources.'

Vauvenargues

'It is often hard to distinguish between the
hard knocks in life and those of opportunity.'

Frederick Phillips

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24

The Two Essential Things You MUST DO In Order To Succeed!

There are two things you absolutely MUST DO to make your fortune. They are:

1. Secure new customers . . .
2. . . . And get repeat orders from established customers.

These two things are the heart and soul of any business, and mail-order businesses are no exception to this rule. This is the foundation of good marketing strategy. It’s all the things a company does to get prospects to buy from them initially. Then it means going back to those customers with offers for related products and continually selling to those customers.

These two vital things should also be used when trying to get a product into a catalog. You have to look at the catalog house as your customer and try to get them to do business with you one time.

Then, once you’ve gotten your product into their catalog, keep trying to come up with products you can get into their catalog. If your first product makes the catalog house money, it makes it easier to get your next product into the catalog. In this case, the catalog house actually becomes your customer.

You want to get in the catalog once, and then keep trying again and again and again with products closely related products.

'When one door closes, another opens. But we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.'

Helen Keller

'Luck is believing you’re lucky.'

Tennessee Williams

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25

Ads Aren’t The Only Thing You Should Test. You Should Also Test Your Prices To Find Out Which Ones Will Bring You The Most Sales And Profits!

If you were to ask most businesspeople why they’ve set a certain price on a certain product, they will shrug and tell you, ”It seemed like a good price.” The truth is, prices should be tested as well as anything else.

Different prices will bring in different numbers of sales and different amounts of profits. Sometimes lowering prices will bring in more sales and less money, while a higher price will bring in more money but less sales.

This can also work the opposite way. Sometimes people will look at lower prices and think that the price is too low. They think what’s being offered isn’t up to snuff in one way or another, so they won’t buy it. How can you tell which scenario you need to follow? TEST!

'Opportunities are often things you haven’t noticed the first time around.'

Catherine Deneuve

'Opportunity is missed by most people because it is dressed in overalls, and
looks like work.'

Thomas A. Edison

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26

How To E-Mail Your Way To An Online Fortune!

Auto-responders are great because in mail order we do two-step marketing. That means someone replies by phone or mail and then we send them the material. The whole process takes several days. But with an auto-responder, of course, you can reply immediately. It is just set up so that the person gets instant gratification.

We want to talk about a different aspect of e-mail that is a powerful way to increase your business. E-mail is great. It is so cheap. You can e-mail 5,000 people for just a tiny fraction of the price it would cost to mail 5,000 people. It is almost free once you have the system in place.

‘Times of stress and difficulty are seasons of opportunity when the seed of progress
are sown.'

Thomas F. Woodlock

'We must look for the opportunity in every difficulty instead of being paralyzed at the
thought of the difficulty in every opportunity.'

Walter E. Cole

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27

Make Sure You Answer These Four Questions Clearly, Concisely, And Dramatically, And You Could Make Thousands Of Dollars!

'To make money is the greatest mistake in life. Do what you feel you have a flair for doing, and if you are good enough at it, the money will come.'

Greer Garson

'Success is a journey, not a destination.'

Ben Sweetland

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28

Learn All Of The Marketing Techniques And Strategies That Have Been Tested And Proven - And Use Them To Make Your Fortune!

Unless you understand concepts and strategies that have been tested and proven, you cannot develop a workable marketing strategy to generate more inquiries.

Understanding the direct-response marketing concepts and strategies that have been tested and proven is the secret to developing a marketing strategy that will generate huge amounts of money!

You want to develop a marketing system. Always remember that marketing is made up of two things:

1. All the things you do to get prospects to buy from you the first time,
2. All the things you do to keep those customers coming back and buying more from you.

A lead generating program is the first thing. It is the finding customers part of marketing.

'Despite the success cult, men are most deeply moved not by the reaching of the goal, but by the grandness of effort involved in getting there—or failing to get there.'

Max Lerner

'We’re still not where we’re going, but we’re not where we were.'

Natash Jasefowitz

When you “boil it down,” these two things make up all business. It’s that simple. Attracting initially (generating the leads), and then keeping them buying.

Lead generation programs are the safest, most secure way to find new customers because, initially, you’re not asking them to do any more than “raise their hands” and show their interest. That is all you’re trying to do.

How do you develop it? Know everything you possibly can know! Do your homework. Don’t try to handle it like it’s gambling.

Far too many businesspeople that we talk to who really want to get rich tend to look at business as if it were gambling. It is NOT gambling, nor should it be handled that way. It is calculated risks. A good lead generation program is a calculated risk. If you lose, you know what you’ve lost and you have made provision for the loss.

'What helps luck is a habit of watching for opportunities, of having a patient, but restless mind, of sacrificing one’s ease or vanity, of uniting a love of detail to foresight, and of passing through hard times bravely and cheerfully.'

Charles Victor Cherbuliez

'The opportunities for enjoyment in your life are limitless. If you feel you are not experiencing enough joy, you have only yourself to blame.'

David E. Bresler

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